USC Utility Advisor Panel Master Deck Final
The Solar Customer Experience
SEPA Utility Solar Conference April 29, 2014 Alison Kling
1
PV today in Con Edison’s service territory
2
PV tomorrow Projected PV Customers 25000
20000
15000
Projected PV Customers
10000
5000
0 2014
2015 Proj. 2016 Proj. 2017 Proj. 2018 Proj. 2019 Proj.
3
Staten Island: A Case Study
4
Dramatic increase in solar installations
2007-2013
2014-2015 5
2014
6
39 installation companies selling:
Free Electricity!
?
Net Metering
20 Year Contract
PPA
Lease
kWh No Money Down!
7
From “order taker” to “advisor”
• Customers need an objective voice with good information • Silence is taken as disinterest (or worse) • A website is half the battle Educated customers are happier customers
8
Thank you
Alison Kling Specialist, Distributed Generation [email protected]
9
The Utility as a Customer Advisor Lori Singleton Director, Emerging Customer Programs Solar, Sustainability and Telecom Salt River Project Phoenix, Arizona
Who We Are… Salt River Project (SRP) • Established in 1903 as a federal reclamation project • Third largest public power utility in the Nation • Largest water supplier to the Valley of the Sun • 1,000,000 electric customers 34 J.D. Power Awards since 1999 (not that we are bragging )
What We’ve Been Up To… M-Power Proactive Notifications Time of Use Rates (3) Limited Income Customer Partnerships • Budget Billing • Custom Due Date • Advanced Metering Infrastructure • • • •
• • • • • • •
SurePay eBill My Account PayCenters eChex Outage care Solar Incentives
What’s Happening Now…
Who else is playing…
What We’re Up To… Advanced Inverter Project EV Charging Rebates EV Calculator “School of Energy” Smart Thermostats Home Energy Manager for Low-Income Customers • Community Solar • Solar Business Opportunities • • • • • •
• Solar Advisory Services & Preferred Installers • Demand Control Options • Home Automation • Home Energy Monitoring • Smart Irrigation Controller • Surge Protection • Fiber to the Home
Being Ready For What’s Next Jeff Ressler President, Software Services Clean Power Research
19
The New Energy Consumer
53% considering for next car purchase
55% considering solar 61% identify utility as preferred energy services provider
Source: Accenture, “The New Energy Consumer - Architecting for the Future” July 2014. http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-New-Energy-Consumer-Architecting-Future.pdf
20
Utilities as Trusted Advisors Trust is growing YOY
“Smart” means personalized to consumers
Low-touch channels —web, email, mobile, etc.— preferred Source: Accenture, “The New Energy Consumer - Architecting for the Future” July 2014. http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-New-Energy-Consumer-Architecting-Future.pdf
21
Toward a Foundational Toolset Personalized Modular Accessible Easy-to-use 22
WattPlan Landing Page
Automated Rooftop Analysis
Community Map
Summary of Results
Optimized Rate Plan
Energy and Environmental Savings
28
Side-by-Side Financial Analysis
Lifetime Cost Breakdown
Cash Flow Analysis
Estimated Future Monthly Bills
Connect with Installers
SEPA Utility Solar Conference April 29, 2014 Alison Kling
1
PV today in Con Edison’s service territory
2
PV tomorrow Projected PV Customers 25000
20000
15000
Projected PV Customers
10000
5000
0 2014
2015 Proj. 2016 Proj. 2017 Proj. 2018 Proj. 2019 Proj.
3
Staten Island: A Case Study
4
Dramatic increase in solar installations
2007-2013
2014-2015 5
2014
6
39 installation companies selling:
Free Electricity!
?
Net Metering
20 Year Contract
PPA
Lease
kWh No Money Down!
7
From “order taker” to “advisor”
• Customers need an objective voice with good information • Silence is taken as disinterest (or worse) • A website is half the battle Educated customers are happier customers
8
Thank you
Alison Kling Specialist, Distributed Generation [email protected]
9
The Utility as a Customer Advisor Lori Singleton Director, Emerging Customer Programs Solar, Sustainability and Telecom Salt River Project Phoenix, Arizona
Who We Are… Salt River Project (SRP) • Established in 1903 as a federal reclamation project • Third largest public power utility in the Nation • Largest water supplier to the Valley of the Sun • 1,000,000 electric customers 34 J.D. Power Awards since 1999 (not that we are bragging )
What We’ve Been Up To… M-Power Proactive Notifications Time of Use Rates (3) Limited Income Customer Partnerships • Budget Billing • Custom Due Date • Advanced Metering Infrastructure • • • •
• • • • • • •
SurePay eBill My Account PayCenters eChex Outage care Solar Incentives
What’s Happening Now…
Who else is playing…
What We’re Up To… Advanced Inverter Project EV Charging Rebates EV Calculator “School of Energy” Smart Thermostats Home Energy Manager for Low-Income Customers • Community Solar • Solar Business Opportunities • • • • • •
• Solar Advisory Services & Preferred Installers • Demand Control Options • Home Automation • Home Energy Monitoring • Smart Irrigation Controller • Surge Protection • Fiber to the Home
Being Ready For What’s Next Jeff Ressler President, Software Services Clean Power Research
19
The New Energy Consumer
53% considering for next car purchase
55% considering solar 61% identify utility as preferred energy services provider
Source: Accenture, “The New Energy Consumer - Architecting for the Future” July 2014. http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-New-Energy-Consumer-Architecting-Future.pdf
20
Utilities as Trusted Advisors Trust is growing YOY
“Smart” means personalized to consumers
Low-touch channels —web, email, mobile, etc.— preferred Source: Accenture, “The New Energy Consumer - Architecting for the Future” July 2014. http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-New-Energy-Consumer-Architecting-Future.pdf
21
Toward a Foundational Toolset Personalized Modular Accessible Easy-to-use 22
WattPlan Landing Page
Automated Rooftop Analysis
Community Map
Summary of Results
Optimized Rate Plan
Energy and Environmental Savings
28
Side-by-Side Financial Analysis
Lifetime Cost Breakdown
Cash Flow Analysis
Estimated Future Monthly Bills
Connect with Installers
