VC Riders by Lee Treatment v3
A DAY IN THE LIFE Treatment by Visceral Content
Visceral Content • Riders by Lee
We are incredibly excited about the possibility of working with Riders by Lee on the Heavenly Touch campaign, and the opportunity to bring our experience and our skills to highlight the authenticity of the women who wear Riders by Lee.
! !
Strength and confidence will be the focus of our spot. Though they are just two of the qualities found in the women who choose Riders by Lee, they epitomize the attitude and success of the Lee brand.
Visceral Content • Riders by Lee
Visceral Content • Riders by Lee
Energy + Momentum We will use energetic, handheld camera work as we follow a woman through her day, from the moment she pulls on her favorite pair of Riders by Lee Heavenly Touch first thing in the morning to her busy workplace. From her intimate dinner date with her husband to tucking her kids into bed and curling up in the couch for a late-night movie.
!
She flows effortlessly from each moment, thanks to the slimming comfort of her Heavenly Touch Jeans.
Visceral Content • Riders by Lee
Visceral Content • Riders by Lee
Realistic women. We will use natural light as much as possible to capture the reality of women today, using available light to capture the tiny moments, the smiles, the laughs, the little things that shouldn’t go unnoticed.
!
We will frame the shots to really focus on the slimming aspect of the Heavenly Touch Jeans, keeping the iconic in Lee logo visible throughout.
!
Match cuts between the different aspects of her life will showcase the versatility of her Heavenly Touch Jeans. The same pair she pulls on while brushing her teeth will also be the envy of her friends and catch the eye of her date, and yet still be comfortable enough to curl up on the sofa at the end of the night.
!
Visceral Content • Riders by Lee
Visceral Content • Riders by Lee
Do everything. By creating a montage of all of the things you can do — thanks to a single pair of jeans — we will show that it is indeed possible to accomplish all of the amazing things in a modern woman’s life without having to worry about style or discomfort.
Visceral Content • Riders by Lee
Visceral Content • Riders by Lee
Casting It is paramount to find real, relatable women, who embody the spirit and confidence of a Riders by Lee woman. We will find them in every-day situations and looking their best, boosting their confidence and helping them attain the levels of success that was always within.
Visceral Content • Riders by Lee
ABOUT US Visceral Content is an award winning writer, producer and director team based in Los Angeles, California. We’ve worked in all stages of commercial production and feature filmmaking, where we’ve honed our storytelling abilities.
!
Visceral Content • Riders by Lee
Visceral Content • Riders by Lee
We are incredibly excited about the possibility of working with Riders by Lee on the Heavenly Touch campaign, and the opportunity to bring our experience and our skills to highlight the authenticity of the women who wear Riders by Lee.
! !
Strength and confidence will be the focus of our spot. Though they are just two of the qualities found in the women who choose Riders by Lee, they epitomize the attitude and success of the Lee brand.
Visceral Content • Riders by Lee
Visceral Content • Riders by Lee
Energy + Momentum We will use energetic, handheld camera work as we follow a woman through her day, from the moment she pulls on her favorite pair of Riders by Lee Heavenly Touch first thing in the morning to her busy workplace. From her intimate dinner date with her husband to tucking her kids into bed and curling up in the couch for a late-night movie.
!
She flows effortlessly from each moment, thanks to the slimming comfort of her Heavenly Touch Jeans.
Visceral Content • Riders by Lee
Visceral Content • Riders by Lee
Realistic women. We will use natural light as much as possible to capture the reality of women today, using available light to capture the tiny moments, the smiles, the laughs, the little things that shouldn’t go unnoticed.
!
We will frame the shots to really focus on the slimming aspect of the Heavenly Touch Jeans, keeping the iconic in Lee logo visible throughout.
!
Match cuts between the different aspects of her life will showcase the versatility of her Heavenly Touch Jeans. The same pair she pulls on while brushing her teeth will also be the envy of her friends and catch the eye of her date, and yet still be comfortable enough to curl up on the sofa at the end of the night.
!
Visceral Content • Riders by Lee
Visceral Content • Riders by Lee
Do everything. By creating a montage of all of the things you can do — thanks to a single pair of jeans — we will show that it is indeed possible to accomplish all of the amazing things in a modern woman’s life without having to worry about style or discomfort.
Visceral Content • Riders by Lee
Visceral Content • Riders by Lee
Casting It is paramount to find real, relatable women, who embody the spirit and confidence of a Riders by Lee woman. We will find them in every-day situations and looking their best, boosting their confidence and helping them attain the levels of success that was always within.
Visceral Content • Riders by Lee
ABOUT US Visceral Content is an award winning writer, producer and director team based in Los Angeles, California. We’ve worked in all stages of commercial production and feature filmmaking, where we’ve honed our storytelling abilities.
!
Visceral Content • Riders by Lee
