VIC DREAM HOMES
VIC DREAM HOMES SHOWCASE YOUR LUXURY PROPERTY ON THEAGE.COM.AU HOMEPAGE Exclusive to Domain, Dream Homes features Victoria‘s most prestigious properties on the homepages of theage.com.au and domain.com.au VIC ‒ boosting your reach to 5.4 million potential property seekers each month1 across Australia and overseas.
domain.com.au
UNPRECENDENTED EXPOSURE
EXCE PTIONAL P OSIT IONIN G ON THEAGE. COM . AU H OM E PAG E
Find your buyer across theage.com.au and domain.com.au audiences combined
Dream Homes boosts your property’s exposure to active buyers searching on domain.com.au plus the highly engaged readers of theage.com.au.
QUALITY AUDIENCE Reach theage.com.au’s affluent and educated audience
With prime homepage placement and eye-catching imagery, Dream Homes gives your property the exposure to generate competition between affluent buyers for a successful sale.
EYE CATCHING Prominent property imagery to capture instant buyer interest
TITLE GOE S HERE LOREM IPSUM DOLOR A ME T SIT Atquibus andundae sam re rehenimus utem voluptatur? Onem et etur, tem nessequi beaqui aut volorior molupta dolenis enimus derio iur sitas endunt eariae ma qui blabo. Cearum excerib usapitas iliatia coris consequam, quas ut ex
Source: 1. emmaTM conducted by Ipsos MediaCT, People 14+ 12 months ending Oct 2016; Nielsen Online Ratings, Oct 2016.
VIC DREAM HOMES
13X
A DR E AM AU D I E N C E TH AT DE L I V E RS R E S U LTS
MORE ENQUIRIES3
Properties upgraded to Dream Homes receive 13X more enquiries and 4X more views3 compared to their performance the week prior or after their Dream Homes campaign.
4X MORE VIEWS3
EN GAGE B UYERS AC R OSS AUSTRALIA AND OV E RSE A S With unmatched exposure on theage.com.au ‒ one of Australia’s leading news mastheads, Dream Homes showcases your property to an engaged audience located interstate and overseas.
UNMATCHED AUDIENCE 1
5.4m
Domain digital + theage.com.au audience each month
OUT OF AREA BUYERS 2
32
%
are located interstate or overseas
SO C I A L G RA D E A O R B 1
50
%
SERI O US B UY ERS 1
701k
are within the top 40% of the Australian population
intend to buy a property in the next 12 months
Source: 2. The percentage of property searches that originate from interstate or overseas, sourced from internal Domain data of Domain website searches only, Nov 2016. 3. Uplift in events during Dream Homes campaign compared to 1 week post and prior to campaign, internal Domain data, Sep 2016. Enquiries include agent profile views and number views, calls to agent from mobile, completed rental applications, leads and saved inspection times.
VIC DREAM HOMES
V IC DRE A M HOME S
B OO KING D E TA ILS ADVERTISING RATE
$2,000 per week excluding GST
LISTING PERIOD
Monday - Sunday
BOOKING DEADLINE
4pm AEST Monday prior
Online advertising terms and conditions: domain.com.au/ group/agent-centre. Rates are for single resale properties only at the discretion of Domain and are not available for multiple dwelling buildings, projects or developments. Prices are subject to change without notice. Agency commission is not payable on advertising for residential real estate agencies.
domain.com.au
DM15688
Domain delivers the buyers. Contact your real estate agent today.
domain.com.au
UNPRECENDENTED EXPOSURE
EXCE PTIONAL P OSIT IONIN G ON THEAGE. COM . AU H OM E PAG E
Find your buyer across theage.com.au and domain.com.au audiences combined
Dream Homes boosts your property’s exposure to active buyers searching on domain.com.au plus the highly engaged readers of theage.com.au.
QUALITY AUDIENCE Reach theage.com.au’s affluent and educated audience
With prime homepage placement and eye-catching imagery, Dream Homes gives your property the exposure to generate competition between affluent buyers for a successful sale.
EYE CATCHING Prominent property imagery to capture instant buyer interest
TITLE GOE S HERE LOREM IPSUM DOLOR A ME T SIT Atquibus andundae sam re rehenimus utem voluptatur? Onem et etur, tem nessequi beaqui aut volorior molupta dolenis enimus derio iur sitas endunt eariae ma qui blabo. Cearum excerib usapitas iliatia coris consequam, quas ut ex
Source: 1. emmaTM conducted by Ipsos MediaCT, People 14+ 12 months ending Oct 2016; Nielsen Online Ratings, Oct 2016.
VIC DREAM HOMES
13X
A DR E AM AU D I E N C E TH AT DE L I V E RS R E S U LTS
MORE ENQUIRIES3
Properties upgraded to Dream Homes receive 13X more enquiries and 4X more views3 compared to their performance the week prior or after their Dream Homes campaign.
4X MORE VIEWS3
EN GAGE B UYERS AC R OSS AUSTRALIA AND OV E RSE A S With unmatched exposure on theage.com.au ‒ one of Australia’s leading news mastheads, Dream Homes showcases your property to an engaged audience located interstate and overseas.
UNMATCHED AUDIENCE 1
5.4m
Domain digital + theage.com.au audience each month
OUT OF AREA BUYERS 2
32
%
are located interstate or overseas
SO C I A L G RA D E A O R B 1
50
%
SERI O US B UY ERS 1
701k
are within the top 40% of the Australian population
intend to buy a property in the next 12 months
Source: 2. The percentage of property searches that originate from interstate or overseas, sourced from internal Domain data of Domain website searches only, Nov 2016. 3. Uplift in events during Dream Homes campaign compared to 1 week post and prior to campaign, internal Domain data, Sep 2016. Enquiries include agent profile views and number views, calls to agent from mobile, completed rental applications, leads and saved inspection times.
VIC DREAM HOMES
V IC DRE A M HOME S
B OO KING D E TA ILS ADVERTISING RATE
$2,000 per week excluding GST
LISTING PERIOD
Monday - Sunday
BOOKING DEADLINE
4pm AEST Monday prior
Online advertising terms and conditions: domain.com.au/ group/agent-centre. Rates are for single resale properties only at the discretion of Domain and are not available for multiple dwelling buildings, projects or developments. Prices are subject to change without notice. Agency commission is not payable on advertising for residential real estate agencies.
domain.com.au
DM15688
Domain delivers the buyers. Contact your real estate agent today.
