video4 dashboard 12
An Insider’s View of Your Facebook Dashboard
Here’s What You’ll Learn . . . • • • • • •
How to locate the Admin Panel How to post “as your Page” and “as your Profile” A quick look at the Subscribe button for Profiles The details of the Page messaging system How to invite your friends to your Page How to access your Activity Log
Profile vs. Page • Personal vs. Professional Persona • Mix things up on both platforms • Make sure you don’t neglect either
Posting As Your Page • Like other Pages • Post content, Like and comment AS YOUR PAGE on any wall posts of Pages you’ve liked. • Pages who Like your Page are not counted in # of Likes for your Page. • Different News Feed – shows Pages you’ve Liked as your Page.
Subscribe Button
Subscribe Button • Lifts the 5,000 Friend limit • Increased engagement due to heightened visibility in the News Feed
• Some people prefer to connect with “the person” vs. the brand
• You can create a mix between personal and business on your Profile
Subscribe Button • To increase your reach, make sure your Profile Timeline can be found by everyone. This will make sure you show up in Suggested Subscriber lists. Go to: Privacy > How You Connect > Who can look up your timeline by name or contact info? > Everyone
• To enable Subscribe, go to:
http://facebook.com/about/subscribe
• To add a Subscribe button to your website, you can get the code at: https://developers.facebook.com/docs/reference/ plugins/subscribe/
Admin Panel
Messages for Pages • Users initiate messages - Admins cannot initiate • Non-fans can send messages to Page Admins • Online reputation management
Messages for Pages
Admin Panel >Manage > Edit Page > Manage Permissions
Building Your Community •
Choose friends based on recent interactions, locations, groups, or friends lists
• • •
Admin Panel > Build Audience > Invite Friends Suggested Pages show up in friends’ Notifications You can also invite email contacts
Building Your Community #1
#2
Building Your Community
Activity Log
Activity Log
Page Name Change
Page Name Change
Insights Data
Insights Data
Here’s What You Learned . . . • • • • • •
How to locate the the Admin Panel How to post “as your Page” and “as your Profile” A quick look at the Subscribe button for Profiles The details of the Page messaging system How to invite your friends to your Page How to access your Activity Log
Here’s What You’ll Learn . . . • • • • • •
How to locate the Admin Panel How to post “as your Page” and “as your Profile” A quick look at the Subscribe button for Profiles The details of the Page messaging system How to invite your friends to your Page How to access your Activity Log
Profile vs. Page • Personal vs. Professional Persona • Mix things up on both platforms • Make sure you don’t neglect either
Posting As Your Page • Like other Pages • Post content, Like and comment AS YOUR PAGE on any wall posts of Pages you’ve liked. • Pages who Like your Page are not counted in # of Likes for your Page. • Different News Feed – shows Pages you’ve Liked as your Page.
Subscribe Button
Subscribe Button • Lifts the 5,000 Friend limit • Increased engagement due to heightened visibility in the News Feed
• Some people prefer to connect with “the person” vs. the brand
• You can create a mix between personal and business on your Profile
Subscribe Button • To increase your reach, make sure your Profile Timeline can be found by everyone. This will make sure you show up in Suggested Subscriber lists. Go to: Privacy > How You Connect > Who can look up your timeline by name or contact info? > Everyone
• To enable Subscribe, go to:
http://facebook.com/about/subscribe
• To add a Subscribe button to your website, you can get the code at: https://developers.facebook.com/docs/reference/ plugins/subscribe/
Admin Panel
Messages for Pages • Users initiate messages - Admins cannot initiate • Non-fans can send messages to Page Admins • Online reputation management
Messages for Pages
Admin Panel >Manage > Edit Page > Manage Permissions
Building Your Community •
Choose friends based on recent interactions, locations, groups, or friends lists
• • •
Admin Panel > Build Audience > Invite Friends Suggested Pages show up in friends’ Notifications You can also invite email contacts
Building Your Community #1
#2
Building Your Community
Activity Log
Activity Log
Page Name Change
Page Name Change
Insights Data
Insights Data
Here’s What You Learned . . . • • • • • •
How to locate the the Admin Panel How to post “as your Page” and “as your Profile” A quick look at the Subscribe button for Profiles The details of the Page messaging system How to invite your friends to your Page How to access your Activity Log
