VM101 V M 101
Open Online Course
VM 101
Massive
VM101
MOOC Course Catalogue 2015
VM101 is a MOOC that gives an overview of the psychological principles of consumer behavior, and the design elements of visual merchandising that influence consumer buying habits.
Visual Merchandising & the Psychology of Consumer Behavior Course Length 2 W eeks Effort 2-‐4 Hours/week Language English Price Free
Who should take this MOOC? This MOOC is suited for those with interest in entering the field of visual merchandising to gain knowledge of the requirements of the career, for those already working in visual merchandising to acquire new skills, and for those who have interest in consumer behavior and the psychology of what influences buying habits. What is Visual Merchandising? Visual merchandising is the manipulation of products, fixtures, lighting, marketing materials, and props to create sales displays and floor plans in a retail store environment. In order to engage customers and increase sales activity, products are displayed to draw attention to their best benefits and features, in a way that attracts customers from the intended sales market.
AMY COZART-‐LUNDIN (INSTRUCTOR) Northeastern University College of Professional Studies
Weekly Sessions Session I: The Psychological Principles of Consumer Behavior What motivates a consumer to buy certain products over others? What factors in a consumer’s mind impact their definition of quality, value, or status? Session II: Elements of Design - Visual Merchandising Practices That Increase Sales How do natural eye patterns, store traffic flow, lighting effects, and other elements of design work together to create higher sales volumes? What are the best ideas, tools, and tricks of the trade for creating an effective display?
EDU 6332 Dr. Matthews-‐DeNatale
COURSE LINK HTTPS://WWW.COURSESITES.COM/WEB APPS/PORTAL/FRAMESET.JSP?URL=%2F WEBAPPS%2FBLACKBOARD%2FEXECUT E%2FLAUNCHER%3FTYPE%3DCOURSE% 26ID%3D_375551_1%26URL%3D
VM 101
Massive
VM101
MOOC Course Catalogue 2015
VM101 is a MOOC that gives an overview of the psychological principles of consumer behavior, and the design elements of visual merchandising that influence consumer buying habits.
Visual Merchandising & the Psychology of Consumer Behavior Course Length 2 W eeks Effort 2-‐4 Hours/week Language English Price Free
Who should take this MOOC? This MOOC is suited for those with interest in entering the field of visual merchandising to gain knowledge of the requirements of the career, for those already working in visual merchandising to acquire new skills, and for those who have interest in consumer behavior and the psychology of what influences buying habits. What is Visual Merchandising? Visual merchandising is the manipulation of products, fixtures, lighting, marketing materials, and props to create sales displays and floor plans in a retail store environment. In order to engage customers and increase sales activity, products are displayed to draw attention to their best benefits and features, in a way that attracts customers from the intended sales market.
AMY COZART-‐LUNDIN (INSTRUCTOR) Northeastern University College of Professional Studies
Weekly Sessions Session I: The Psychological Principles of Consumer Behavior What motivates a consumer to buy certain products over others? What factors in a consumer’s mind impact their definition of quality, value, or status? Session II: Elements of Design - Visual Merchandising Practices That Increase Sales How do natural eye patterns, store traffic flow, lighting effects, and other elements of design work together to create higher sales volumes? What are the best ideas, tools, and tricks of the trade for creating an effective display?
EDU 6332 Dr. Matthews-‐DeNatale
COURSE LINK HTTPS://WWW.COURSESITES.COM/WEB APPS/PORTAL/FRAMESET.JSP?URL=%2F WEBAPPS%2FBLACKBOARD%2FEXECUT E%2FLAUNCHER%3FTYPE%3DCOURSE% 26ID%3D_375551_1%26URL%3D
