Stephen Walker Head of Sales & Marketing The relationship between Sales & Marketing and Development teams: the Moat perspective
North Chase, Newhall, Harlow
Finding good players is easy. Getting them to play as a team is another story Casey Stengel, baseball player, 1943
Bridge House, House Croydon
Claire Thomas, Sales & Marketing Officer, Circa 2005
Karyn Young, Development Manager, Circa 2005
Take ownership • Market appraisals – You can’t complain if you never had voiced your concerns when you had the chance
• ‘Scheme Brief Form’ – You can’t complain if you didn’t ask for the information
• Service Level Agreement – I’ll rub your back, if you rub mine “When a team takes ownership, good things happen” Pat Summitt Moat at Eden Village, Sittingbourne
Make your expectations clear • ‘Standard Specification’ – “As a bare minimum, I want that toilet roll holder!”
• ‘Employers Requirements’ – What we want, when we want it
“High achievement always takes place in the framework of high expectation” Charles F Kettering Moat at Be, Newhall, Harlow
Develop information channels • ‘All-parties’ meetings – It’s all about the fine detail
“The fact that I can plant a seed and it becomes a flower, share a bit of knowledge and it becomes another’s, smile at someone and receive a smile in return, are to me continual spiritual exercises ” Leo F Buscaglia Abbey Place, Isle of Sheppey
Get involved • Attend site meetings • and snagging • and de-snagging • and handover
“When people lack jobs, opportunity, and ownership of property they have little or no stake in their communities” Jack Kemp The Kilns, Ditton
Changing mindsets • Do all of the above • Job shadowing • Target individuals “Change is inevitable, except from a vending machine” - Robert C Gallagher Latitude Walk, Ashford
Give feedback • End of scheme reports • Bi-monthly liaison meeting • Improved relationships “Everybody needs feedback, and it’s a heck of a lot cheaper than paying a trainer” – Doug Lowenstein Moat at Ventura, St Marys Island
The present • • • • • •
Joined up local authority liaison Team training New business opportunities Shared best practice Scheme review meetings Staff crossovers
“We choose what attitude we have right now. And it’s a continuing choice” John Maxwell Moat at One Brighton, Brigton