Website Project: Beauty Salon
Website Project: Beauty Salon
Good Example http://salonstl ouis.com/
Good Example
Bad Example http://fredericksb eautyetc.com/
Bad Example
Goals "I want people visiting my website to..." Get information about location and cost of services. Who is my audience? Men and women older than 30 not super computer savvy but able to look stuff up and find information on the salon. What information do I want on my website? -Homepage -About us -Contact -Services -Coloring,Waxing,Nails,Makeup,Additional services -Meet The Team
Original Home Page Text
Frederick’s Beauty Etc. provides an enjoyable and professional full service salon experience. Every guest receives one-on-one attention by each of our licensed specialists. Our team is authentic and each of us sincerely enjoy what we do; it is reflected in our smiles and our positive attitudes. Our mission is to provide you with an experience so fulfilling that you return again and again…and refer everyone you know. We are a place where comfort and laughter are easily mixed with the serious task of providing our guests with exceptional salon results using only the highest quality hair, skin, and nail care products. We are proud of our reputation and being owned and operated by stylists Paul and Jane Frederick with more 38 years experience. We serve guests from the entire St. Louis metro, Crestwood, Sunset Hills, Fenton, Affton, Kirkwood, Webster, Glendale, Brentwood, Maplewood, South County, Arnold, Imperial, Lemay, Shrewsbury, South City, Eureka, Manchester, Ballwin, Creve Coeur, Clayton, Des Peres, Ladue and other surrounding areas! We are located in the Shop ‘n Save Plaza next to Kohl’s in Crestwood, Missouri.
Rewrite Home
About Us
Contact
Services
Our mission is to provide you with an experience so fulfilling that you return again and again…and refer everyone you know. With 38 years of experience Fredrick beauty etc. is owned and operated by Paul and Jane Frederick. Give us a chance to give your hair a different style. We are located in the Shop ‘n Save Plaza next to Kohl’s in Crestwood, Missouri.
Meet The Team
Follow Us on Social Media
Hours Of Operation Monday: Closed Tuesday 9:00am – 9:00pm Wednesday 8:00am – 9:00pm Thursday 8:00am – 9:00pm Friday 8:00am – 7:00pm Saturday 8:00am – 5:00pm Sunday Closed
385 Watson Plaza St. Louis,MO 63126 (314)966-5557
Services Page
Services Page
Rewrite:Service Page Haircuts All haircuts start at $20, our team will give you a in-depth consultant on the health of your hair. We also partner with locks of love and We will gladly cut your hair to donate to the cause for free. For more information please call us at 555-5555 Styling Let us style that new haircut! Our team is trained and ready to make your hairstyle goals a reality! Flat Iron or Curl
$25
Blow-Out
$35 Hair Treatment
Treat yourself and your hair to a well-deserved hair treatment. Our deep conditioning treatment starts at $20 and will add moisture and strength to your locs.
Rewrite: Coloring Let us find the perfect shade for you! Corrective Color
$20
Cap Highlight
$30
Full Foil
$35
Partial Foil
$20
Accent Foils
$25
Eyebrow Tint
$15
All over color
$40
Rewrite Waxing Our trained professionals will get rid of unwanted eyebrow and lip hair. Eyebrow and lip waxing starts at $7. Make Up Our makeup artists will have you looking your best! We offer wedding party makeup application as well as any special occasion. Please call us for pricing and to schedule an appointment. Nails Come in for a manicure, pedicure or shellac nail designs. Prices vary please contact us for more information.
Elements Color-As far as color goes I would have utilized a color that is not so bold. Green is a bold color compared to maybe grey or white so that the reader can concentrate on the content of the website. Layout-There isn’t a clear layout plan on the website. I would create a more clear flow to the website especially with image placement. Images-I noticed the website did not have much imagery which is huge for a salon where people want to see the results of hair styling or color. I would utilize more imagery. Hyperlinks-I would incorporate more hyperlinks so that each page is not so long. On the website now the service page is very long when it could be condensed with hyperlinks. Formatting-I would make the website the entire page instead of there being so much white space.
Summary The difference between the good example I found and the website I rewrote is the website I rewrote incorporated way too much information especially considering their target market is not that tech. savvy. That was my main goal in creating a better website. I also noticed the good website incorporated higher quality images which made it seem more professional. I added hyperlinks to break up the website and make it easier for people to navigate. Summarizing the services I think is a lot better than writing an entire paragraph on each service by itself which makes it easier to read.
Good Example http://salonstl ouis.com/
Good Example
Bad Example http://fredericksb eautyetc.com/
Bad Example
Goals "I want people visiting my website to..." Get information about location and cost of services. Who is my audience? Men and women older than 30 not super computer savvy but able to look stuff up and find information on the salon. What information do I want on my website? -Homepage -About us -Contact -Services -Coloring,Waxing,Nails,Makeup,Additional services -Meet The Team
Original Home Page Text
Frederick’s Beauty Etc. provides an enjoyable and professional full service salon experience. Every guest receives one-on-one attention by each of our licensed specialists. Our team is authentic and each of us sincerely enjoy what we do; it is reflected in our smiles and our positive attitudes. Our mission is to provide you with an experience so fulfilling that you return again and again…and refer everyone you know. We are a place where comfort and laughter are easily mixed with the serious task of providing our guests with exceptional salon results using only the highest quality hair, skin, and nail care products. We are proud of our reputation and being owned and operated by stylists Paul and Jane Frederick with more 38 years experience. We serve guests from the entire St. Louis metro, Crestwood, Sunset Hills, Fenton, Affton, Kirkwood, Webster, Glendale, Brentwood, Maplewood, South County, Arnold, Imperial, Lemay, Shrewsbury, South City, Eureka, Manchester, Ballwin, Creve Coeur, Clayton, Des Peres, Ladue and other surrounding areas! We are located in the Shop ‘n Save Plaza next to Kohl’s in Crestwood, Missouri.
Rewrite Home
About Us
Contact
Services
Our mission is to provide you with an experience so fulfilling that you return again and again…and refer everyone you know. With 38 years of experience Fredrick beauty etc. is owned and operated by Paul and Jane Frederick. Give us a chance to give your hair a different style. We are located in the Shop ‘n Save Plaza next to Kohl’s in Crestwood, Missouri.
Meet The Team
Follow Us on Social Media
Hours Of Operation Monday: Closed Tuesday 9:00am – 9:00pm Wednesday 8:00am – 9:00pm Thursday 8:00am – 9:00pm Friday 8:00am – 7:00pm Saturday 8:00am – 5:00pm Sunday Closed
385 Watson Plaza St. Louis,MO 63126 (314)966-5557
Services Page
Services Page
Rewrite:Service Page Haircuts All haircuts start at $20, our team will give you a in-depth consultant on the health of your hair. We also partner with locks of love and We will gladly cut your hair to donate to the cause for free. For more information please call us at 555-5555 Styling Let us style that new haircut! Our team is trained and ready to make your hairstyle goals a reality! Flat Iron or Curl
$25
Blow-Out
$35 Hair Treatment
Treat yourself and your hair to a well-deserved hair treatment. Our deep conditioning treatment starts at $20 and will add moisture and strength to your locs.
Rewrite: Coloring Let us find the perfect shade for you! Corrective Color
$20
Cap Highlight
$30
Full Foil
$35
Partial Foil
$20
Accent Foils
$25
Eyebrow Tint
$15
All over color
$40
Rewrite Waxing Our trained professionals will get rid of unwanted eyebrow and lip hair. Eyebrow and lip waxing starts at $7. Make Up Our makeup artists will have you looking your best! We offer wedding party makeup application as well as any special occasion. Please call us for pricing and to schedule an appointment. Nails Come in for a manicure, pedicure or shellac nail designs. Prices vary please contact us for more information.
Elements Color-As far as color goes I would have utilized a color that is not so bold. Green is a bold color compared to maybe grey or white so that the reader can concentrate on the content of the website. Layout-There isn’t a clear layout plan on the website. I would create a more clear flow to the website especially with image placement. Images-I noticed the website did not have much imagery which is huge for a salon where people want to see the results of hair styling or color. I would utilize more imagery. Hyperlinks-I would incorporate more hyperlinks so that each page is not so long. On the website now the service page is very long when it could be condensed with hyperlinks. Formatting-I would make the website the entire page instead of there being so much white space.
Summary The difference between the good example I found and the website I rewrote is the website I rewrote incorporated way too much information especially considering their target market is not that tech. savvy. That was my main goal in creating a better website. I also noticed the good website incorporated higher quality images which made it seem more professional. I added hyperlinks to break up the website and make it easier for people to navigate. Summarizing the services I think is a lot better than writing an entire paragraph on each service by itself which makes it easier to read.
