Wednesday, June 11, 2014
1 Wednesday, June 11, 2014
WeatherCloud Is Road Weather Intelligence
2 Wednesday, June 11, 2014
Summary • Weather-caused injuries, property damage,
and transportation delays have a $54B annual impact to the US economy
• Until now, weather intelligence aimed at
mitigating this impact has been focused at too high a level (literally)
• Extending the Internet of Things to vehicles enables WeatherCloud to quantify vehicle and tire physics plus pavement and weather conditions
• The WeatherCloud founding team possesses decades of experience in big data analytics, sensor fusion, meteorological operations and marketing
• WeatherCloud seeks a $600,000 seed round with standard terms and a target close date of July 30, 2014
3 Wednesday, June 11, 2014
WeatherCloud Fills The Gap: We Collect Data Where Humans Live and Drive 20,000 miles
Satellite Data
Standard “eye-of-god” data collection methods stop 50’ above the ground
Radar Data
50 feet WeatherCloud generates data that no one else does
Ground
4 Wednesday, June 11, 2014
Data = GroundTruth
™
GroundTruth GroundTruth
TM
TM
Weather
Vehicle Physics
GroundTruth GroundTruth
TM
Tire Physics
TM
Pavement Conditions
GroundTruth GroundTruth
TM
TM
For every vehicle, every mile of road, every route, every region.
5 Wednesday, June 11, 2014
1.
Data Collection Vehicle-mounted sensor arrays • Collect GPS and environmental, surface and systems data • Fuse data to create vehicle-level metrics • Connect to the Cloud to produce the most precise, accurate surface-weather model on the planet • Deliver real-time, mile-by-mile weather/pavement information to drivers and planners
The Internet of Things for vehicles
API
The Cloud
Alerts / Warnings
aggregates data from all reporting vehicles
Windshield Sensor
Bumper Sensor
Tire Sensor
6 Wednesday, June 11, 2014
Smart Hub
Scalability • Works on all vehicles in every country around the world
• NCAR base-weather models cover entire planet
• Cloud-based big data platform is infinitely scalable
• Historical data + heuristics +
additional reporting vehicles increases accuracy over time
7 Wednesday, June 11, 2014
Market Entry: A Phased Approach Near-term State DOTs
• Colorado: two-contract pilot • Alaska: proof of concept in most challenging conditions; Ice Road Trucking marketing opportunity • Other 48 States: scaling to reach critical mass of reporting sensors • ESRI: WeatherCloud data becomes component of ESRI DOT GTM; also available through ESRI Marketplace • INRIX: WeatherCloud data becomes component of INRIX DOT GTM
Automotive Aftermarket
• Distribution with every set of tires sold by Michelin
Mid-term Transportation Risk and Routing • •
Insurance companies Commercial trucking fleets: WeatherCloud data delivered through strategic partnerships with telematics providers: Telogis, Inrix, Spireon, Fleetmatics, etc.
Long-term Market Footprint Expansion •
Advanced solutions for key industries
8 Wednesday, June 11, 2014
Market: Advanced Solutions for Key Industries Auto OEMs / Tier 1 Suppliers • • • •
Real time weather and road hazard warnings for drivers as telematics safety content Tire performance in all road weather conditions across all vehicles Vehicle performance and safety improvements in all weather conditions Autonomous vehicles can change driving parameters to adjust for conditions
Mobile Enterprise • •
Personalized road weather and hazard warnings Extensive set of APIs for Data as a Service apps
Public Sector – Departments of Transportation • • • •
Public safety hazard warnings Traffic and road weather analysis for operations and maintenance Road hazard hotspot identification Pot hole, frost heave and broken pavement identification
Commercial Fleets • • •
Enhanced day of service safety information Enhanced road hazard informed routing Reliable in-cab road weather and hazard warnings
Media • • •
Regional aggregation of road hazards Weather-impacted drive times Weekend planning and look ahead road weather forecasts 9
Wednesday, June 11, 2014
Competition
Competitive Landscape Real time reporting
X
Mile-by-mile coverage
X
Low subscriber cost
X
Machine-to-machine data collection
X
Strong deployment value prop
X
Current service in market
X X
X X
X X
X
X X
10 Wednesday, June 11, 2014
X
X
X
X
X
Financial Projections
11 Wednesday, June 11, 2014
Use of Funds
Founder Funding $150K
Seed Funding $600K
Series A Funding $3-4M
Company formed Core team in place Patents filed Prototype developed CDOT contract secured
Business development Contract manufacturing CDOT pilot deployment Back end optimization Key hires
Expand geographies Software optimization Sales
12 Wednesday, June 11, 2014
Founding Team Duer Reeves
Rich Powers
Founder and CEO
• • •
Chief Technology Officer
• • •
Big data/analytics expert 21-year Sun Microsystems business executive Drives 2013 Audi A7
Jeffery Martin
John Mickey
Chief Marketing Officer
• • •
Director, Engineering
•
Marketing agency owner Led Google Maps/Earth marketing team Drives 2014 Honda Accord
• •
13 Wednesday, June 11, 2014
Sensor fusion and control systems expert Holds ten patents Drives 2005 Chevy Silverado
Software programmer and meteorological sensor expert Recipient of the Walter O. Roberts Scientific and Technical Advancement Award Drives 2000 VW GTI
Board of Advisors
Peter Edwards • •
Director, Fairfield and Woods P.C. Chairman, Venture Capital Advisory Board, National Renewable Energy Lab
Grant Ruesch •
Former SVP, Partner and Alliance Sales, Sun Microsystems
Sheldon Drobot •
Deputy Director, Weather Systems, National Center for Atmospheric Research
Vivek Joshi • •
Co-Founder and CEO, Entytle, Inc. Former Chairman and CEO, LumaSense Technologies
Shane Gibeson • •
14 Wednesday, June 11, 2014
Former VP Operations, Leyden Technologies Former VP Operations, LumaSense Technologies
WeatherCloud We know where the rubber meets the road
Duer Reeves Founder / CEO 720-519-8600 (USA) [email protected]
http://weathercloud.co
| Twitter: @WxCloud | 15
Wednesday, June 11, 2014
https://www.facebook.com/weathercloud.co
WeatherCloud Is Road Weather Intelligence
2 Wednesday, June 11, 2014
Summary • Weather-caused injuries, property damage,
and transportation delays have a $54B annual impact to the US economy
• Until now, weather intelligence aimed at
mitigating this impact has been focused at too high a level (literally)
• Extending the Internet of Things to vehicles enables WeatherCloud to quantify vehicle and tire physics plus pavement and weather conditions
• The WeatherCloud founding team possesses decades of experience in big data analytics, sensor fusion, meteorological operations and marketing
• WeatherCloud seeks a $600,000 seed round with standard terms and a target close date of July 30, 2014
3 Wednesday, June 11, 2014
WeatherCloud Fills The Gap: We Collect Data Where Humans Live and Drive 20,000 miles
Satellite Data
Standard “eye-of-god” data collection methods stop 50’ above the ground
Radar Data
50 feet WeatherCloud generates data that no one else does
Ground
4 Wednesday, June 11, 2014
Data = GroundTruth
™
GroundTruth GroundTruth
TM
TM
Weather
Vehicle Physics
GroundTruth GroundTruth
TM
Tire Physics
TM
Pavement Conditions
GroundTruth GroundTruth
TM
TM
For every vehicle, every mile of road, every route, every region.
5 Wednesday, June 11, 2014
1.
Data Collection Vehicle-mounted sensor arrays • Collect GPS and environmental, surface and systems data • Fuse data to create vehicle-level metrics • Connect to the Cloud to produce the most precise, accurate surface-weather model on the planet • Deliver real-time, mile-by-mile weather/pavement information to drivers and planners
The Internet of Things for vehicles
API
The Cloud
Alerts / Warnings
aggregates data from all reporting vehicles
Windshield Sensor
Bumper Sensor
Tire Sensor
6 Wednesday, June 11, 2014
Smart Hub
Scalability • Works on all vehicles in every country around the world
• NCAR base-weather models cover entire planet
• Cloud-based big data platform is infinitely scalable
• Historical data + heuristics +
additional reporting vehicles increases accuracy over time
7 Wednesday, June 11, 2014
Market Entry: A Phased Approach Near-term State DOTs
• Colorado: two-contract pilot • Alaska: proof of concept in most challenging conditions; Ice Road Trucking marketing opportunity • Other 48 States: scaling to reach critical mass of reporting sensors • ESRI: WeatherCloud data becomes component of ESRI DOT GTM; also available through ESRI Marketplace • INRIX: WeatherCloud data becomes component of INRIX DOT GTM
Automotive Aftermarket
• Distribution with every set of tires sold by Michelin
Mid-term Transportation Risk and Routing • •
Insurance companies Commercial trucking fleets: WeatherCloud data delivered through strategic partnerships with telematics providers: Telogis, Inrix, Spireon, Fleetmatics, etc.
Long-term Market Footprint Expansion •
Advanced solutions for key industries
8 Wednesday, June 11, 2014
Market: Advanced Solutions for Key Industries Auto OEMs / Tier 1 Suppliers • • • •
Real time weather and road hazard warnings for drivers as telematics safety content Tire performance in all road weather conditions across all vehicles Vehicle performance and safety improvements in all weather conditions Autonomous vehicles can change driving parameters to adjust for conditions
Mobile Enterprise • •
Personalized road weather and hazard warnings Extensive set of APIs for Data as a Service apps
Public Sector – Departments of Transportation • • • •
Public safety hazard warnings Traffic and road weather analysis for operations and maintenance Road hazard hotspot identification Pot hole, frost heave and broken pavement identification
Commercial Fleets • • •
Enhanced day of service safety information Enhanced road hazard informed routing Reliable in-cab road weather and hazard warnings
Media • • •
Regional aggregation of road hazards Weather-impacted drive times Weekend planning and look ahead road weather forecasts 9
Wednesday, June 11, 2014
Competition
Competitive Landscape Real time reporting
X
Mile-by-mile coverage
X
Low subscriber cost
X
Machine-to-machine data collection
X
Strong deployment value prop
X
Current service in market
X X
X X
X X
X
X X
10 Wednesday, June 11, 2014
X
X
X
X
X
Financial Projections
11 Wednesday, June 11, 2014
Use of Funds
Founder Funding $150K
Seed Funding $600K
Series A Funding $3-4M
Company formed Core team in place Patents filed Prototype developed CDOT contract secured
Business development Contract manufacturing CDOT pilot deployment Back end optimization Key hires
Expand geographies Software optimization Sales
12 Wednesday, June 11, 2014
Founding Team Duer Reeves
Rich Powers
Founder and CEO
• • •
Chief Technology Officer
• • •
Big data/analytics expert 21-year Sun Microsystems business executive Drives 2013 Audi A7
Jeffery Martin
John Mickey
Chief Marketing Officer
• • •
Director, Engineering
•
Marketing agency owner Led Google Maps/Earth marketing team Drives 2014 Honda Accord
• •
13 Wednesday, June 11, 2014
Sensor fusion and control systems expert Holds ten patents Drives 2005 Chevy Silverado
Software programmer and meteorological sensor expert Recipient of the Walter O. Roberts Scientific and Technical Advancement Award Drives 2000 VW GTI
Board of Advisors
Peter Edwards • •
Director, Fairfield and Woods P.C. Chairman, Venture Capital Advisory Board, National Renewable Energy Lab
Grant Ruesch •
Former SVP, Partner and Alliance Sales, Sun Microsystems
Sheldon Drobot •
Deputy Director, Weather Systems, National Center for Atmospheric Research
Vivek Joshi • •
Co-Founder and CEO, Entytle, Inc. Former Chairman and CEO, LumaSense Technologies
Shane Gibeson • •
14 Wednesday, June 11, 2014
Former VP Operations, Leyden Technologies Former VP Operations, LumaSense Technologies
WeatherCloud We know where the rubber meets the road
Duer Reeves Founder / CEO 720-519-8600 (USA) [email protected]
http://weathercloud.co
| Twitter: @WxCloud | 15
Wednesday, June 11, 2014
https://www.facebook.com/weathercloud.co
