WEEK 1 | INTRODUC TION & OVERVIEW | C HAPTER 1 The essence of strategy is being unique (VRIN) Strategy as a ‘collective conversation’: engaging a diverse audience in a focused conversation; making sure everyone in the firm understands the strategy. Strategy context: organizational purpose à strategy process à strategy content PG 5. Organizational purpose: PG 12. WEEK 2 | STRATEGIC THINKING | C HAPTER 2 Def.: a way of solving strategic problems that combines a rational and convergent approach with a creative and divergent thought process. Strategic reasoning process used to define and solve strategic problems
PG 29 Limitations to cognitive abilities (PG 31): • Limited information sensing ability, • Limited information processing capacity, • Limited information storage capacity Logical thinking: disciplined and rigorous way of thinking, based on formal rules; understand what it is. C reative thinking: way of thinking that uses imagination to generate something new; combining in a new way. Rational/logical à causal reasoning à convergent thinking Creative/generative à effectual reasoning à divergent thinking
PG 46 Using VUCAP to characterize contexts and cope: • Counter VO LATILITY with vision, values, mission, purpose that are personal, relevant and important so people know where they are headed • Address UNC ERTAINTY with understanding via continuous learning and personal growth and development (developing personal resilience and emotional stability) • Help people cope with C OMPLEXITY via clarity, simple rules and focus (improving their ability to recognise patters and see the big picture) • Deal with AMBIGUITY via communication, flexibility and agility of mind • Cope with PARADOX via commitment and confidence ‘Or’ versus ‘and’ thinking