Week Two/identify your target audience
Identifying Your Target Audience and Leaders in Your Field Knowing who your ideal readers are will serve you well as you develop your author platform. Answer these questions to help you create a focus for your Book Marketing Journey. What is your topic or area, as it relates to your book: ________________________________________________ ___________________________________________________________________________________________
How can the message of your book help your readers: _______________________________________________ ___________________________________________________________________________________________
Who Are Your Ideal Readers? Complete the exercise in the table below. Be as specific as possible. In a future lesson we will talk about ways to create alliances with experts in your field. By doing so, you will have opportunities to be endorsed by these leaders and get introduced to their audiences. What Are Your Areas of Expertise?
© 2014 The Book Marketing Challenge
What Are Your Ideal Readers Interested In?
Who Do You Know Who Speaks, Writes, or Blogs on These Topics?
www.BuildABusinessWithYourBook.com
1
How can the message of your book help your readers: _______________________________________________ ___________________________________________________________________________________________
Who Are Your Ideal Readers? Complete the exercise in the table below. Be as specific as possible. In a future lesson we will talk about ways to create alliances with experts in your field. By doing so, you will have opportunities to be endorsed by these leaders and get introduced to their audiences. What Are Your Areas of Expertise?
© 2014 The Book Marketing Challenge
What Are Your Ideal Readers Interested In?
Who Do You Know Who Speaks, Writes, or Blogs on These Topics?
www.BuildABusinessWithYourBook.com
1
