Western Illinois Athletics - 2016_17StyleGuide_Print.pdf
2016 - 2017 BRANDING & STYLE GUIDELINES
ASSETS
CAMPAIGN SLOGAN
COLOR & TEXTURE PALETTE WIU PURPLE
WIU GOLD
METAL
PURPLE DENIM
Photoshop File, use for print designs
Raster Image: finite size, so use only on average size print designs
TRADITION OF TOUGH COLLAGE
DENIM
CMYK 81-100-0-7 RGB 102-51-153 #663399 Pantone 2607
CMYK 0-21-100-0 RGB 255-204-0 #FFCC00 Pantone 116
White Photoshop raster image. (website only)
Photoshop file with phrases of Tradition of Tough
OVERLAYS LENS FLARE
METAL
Raster Image: finite size Blending mode: Screen
Place the Metal file on top of a professional action shot and change the opacity
BRUSHES
SMOKE
LIGHT BURST
SPARKS & FIRE
Blend mode: Normal Size: Determined by document size Outerglow: Pantone 116 Opacity 45%
TYPOGRAPHY TITLE
SUBTITLE
Wiu font
FRANCHISE BOLD Ostrich Sans Black LEAGUE GOTHIC Cafe Nero
* Note: Preferred Tracking (-100 or less) & Adjust the Kerning accordingly
BEMIO
BODY
Gill Sans Open Sans Georgia
PG. 2
Opacity: 59% Blend Mode: Multiply RGB #00000 Angle: 139 Distance: 15px Spread: 8% Size: 27px
GRADIENT
Blend Mode: Normal Color: #f9f187 to #ffcf01
SLOGAN
DROP SHADOW
This slogan should be accompanied by the Rocky Sweep logo, the text “Leatherneck Athletics,” or “Western Illinois Athletics.” When the slogan is adapted to smaller sizes in Photoshop, it may be desirable to lessen the strength of the drop shadow to maintain the same general proportions; the gradient will scale automatically. The arrangment above, is the primary arrangement for the slogan, but the following two alternate arrangements are encouraged when the composition of a design makes them more appropriate.
ALTERNATE FORM
PG. 3
Gold on purple is the primary appearance of the slogan. White on purple is the secondary color scheme. Purple on white is the third color option. The three color version is digital media only. The slogan is permissable in black or white, but is discouraged.
OTHER COMBINATIONS DROP SHADOW Color: 221f1f Blend Mode: Multiply Opacity: 35% Angle: 139 Distance: 22 px Spread: 32 px Size: 59 px
COLOR OVERLAY Blend Mode: Normal Opacity: 100% CMYK 0-0-0-0
DROP SHADOW
Opacity: 32% Blend Mode: Multiply CMYK 39-32-32-1 Angle: 90 Distance: 10 Spread: 100 Size: 1
STROKE
Blend Mode: Normal Color: 81-100-0-7 Size: 5 px Opacity: 100% Fill Type - Color
COLOR OVERLAY Blend Mode: Normal Color: 81-100-0-7
COLOR COMBINATIONS
COLOR COMBINATIONS
METAL In Photoshop: Create a linear white to black gradient fill and convert that layer for smart filters. Filter>Render>Fibers>Variance 26, Strength 64. Filter>Blur>Motion Blur> Angle 90 degrees, distance 258 px. Duplicate that layer. Rasterize the top layer and rotate the layer 15 degrees and increase the size to fill the document. Hide the bottom smart object layer. Add a linear gradient fill #140029 to #552988 to #140029, angle -32.47 and scale 100%. Add levels layer; 0, 0.56,255; Output levels 0, 255. (Premade 8.5 in x 11 in document.)
BACKGROUNDS
All of these backgrounds are also available in a pre-made photoshop document.
BACKGROUNDS
PURPLE DENIM In Photoshop: Place the purple denim image in the document, and adjust so that it covers the entire design. Adjust the 45 degree angle gradient to cover the full document.
GRADIENT BACKGROUND Create a shape that covers the entire document, and set Gradient Overlay. Select the Radial style, and make #23103d (or a similar color) the outer color and WIU Purple the center color.
PARTICLE EFFECT/SMOKE In Photoshop: Open up the Smoke PNG file and place the image on top of an action photo.
DENIM In Photoshop: Place the denim image in the document, and adjust so that it covers the entire design. An 8.5in x 11in version is already made.
PG. 5
OTHER
LOGOS
[1]
[2]
Logos 1 & 2 must have a white stroke when used on a purple background. Logo 3 must be accompanied by the text “Western Illinois” somewhere on the same design. The eyes and teeth of Rocky in all logos must always be white. When fully opaque, the logos should not be obstructed. When given lower opacity, however, they can be used as background images or watermarks. The logos are shown in preferential order.
[3]
DESIGN EXAMPLE
PG. 6
PRINT C: 81 M: 100 Y: 0 K: 7 WEB R:102 G:51 B:153 Hex: #663399
PRIMARY MARKS
PANTONE 116 PRINT C: 0 M: 21 Y: 100 WEB R:255 G:204 B:0 Hex: #ffcc00
K: 0
ATHLETICS MARKS
PANTONE 2607
Primary marks should be used whenever possible. “Leathernecks” may be omitted or replaced with a sport title. If needed, a white outline may be used around the logo.
SECONDARY MARKS Secondary marks should be accompanied by the words “Western Illinois” somewhere on the same piece in a prominent location. Rocky’s eyes and teeth must always be white.
LETTER MARKS Letter marks are only to be used with express permission from the athletic director. INTERNAL USE ONLY.
WORD MARKS PG. 7
#w1u TRADITION OF TOUGH
#HASHTAGS
GENERAL
#leathernecktradition #leathernecktough #traditionoftough GAME DAY
#Wiugameday AFTER A WIN
#leathernecksWin AFTER AN AWARD
#leatherneckpride OUR FAN BASE/STUDENT ATHLETES/ALUMNI
#leathernecknation #leatherneckfamily FOR OUR ALUMNI
#alwaysaleatherneck PG. 8
ASSETS
CAMPAIGN SLOGAN
COLOR & TEXTURE PALETTE WIU PURPLE
WIU GOLD
METAL
PURPLE DENIM
Photoshop File, use for print designs
Raster Image: finite size, so use only on average size print designs
TRADITION OF TOUGH COLLAGE
DENIM
CMYK 81-100-0-7 RGB 102-51-153 #663399 Pantone 2607
CMYK 0-21-100-0 RGB 255-204-0 #FFCC00 Pantone 116
White Photoshop raster image. (website only)
Photoshop file with phrases of Tradition of Tough
OVERLAYS LENS FLARE
METAL
Raster Image: finite size Blending mode: Screen
Place the Metal file on top of a professional action shot and change the opacity
BRUSHES
SMOKE
LIGHT BURST
SPARKS & FIRE
Blend mode: Normal Size: Determined by document size Outerglow: Pantone 116 Opacity 45%
TYPOGRAPHY TITLE
SUBTITLE
Wiu font
FRANCHISE BOLD Ostrich Sans Black LEAGUE GOTHIC Cafe Nero
* Note: Preferred Tracking (-100 or less) & Adjust the Kerning accordingly
BEMIO
BODY
Gill Sans Open Sans Georgia
PG. 2
Opacity: 59% Blend Mode: Multiply RGB #00000 Angle: 139 Distance: 15px Spread: 8% Size: 27px
GRADIENT
Blend Mode: Normal Color: #f9f187 to #ffcf01
SLOGAN
DROP SHADOW
This slogan should be accompanied by the Rocky Sweep logo, the text “Leatherneck Athletics,” or “Western Illinois Athletics.” When the slogan is adapted to smaller sizes in Photoshop, it may be desirable to lessen the strength of the drop shadow to maintain the same general proportions; the gradient will scale automatically. The arrangment above, is the primary arrangement for the slogan, but the following two alternate arrangements are encouraged when the composition of a design makes them more appropriate.
ALTERNATE FORM
PG. 3
Gold on purple is the primary appearance of the slogan. White on purple is the secondary color scheme. Purple on white is the third color option. The three color version is digital media only. The slogan is permissable in black or white, but is discouraged.
OTHER COMBINATIONS DROP SHADOW Color: 221f1f Blend Mode: Multiply Opacity: 35% Angle: 139 Distance: 22 px Spread: 32 px Size: 59 px
COLOR OVERLAY Blend Mode: Normal Opacity: 100% CMYK 0-0-0-0
DROP SHADOW
Opacity: 32% Blend Mode: Multiply CMYK 39-32-32-1 Angle: 90 Distance: 10 Spread: 100 Size: 1
STROKE
Blend Mode: Normal Color: 81-100-0-7 Size: 5 px Opacity: 100% Fill Type - Color
COLOR OVERLAY Blend Mode: Normal Color: 81-100-0-7
COLOR COMBINATIONS
COLOR COMBINATIONS
METAL In Photoshop: Create a linear white to black gradient fill and convert that layer for smart filters. Filter>Render>Fibers>Variance 26, Strength 64. Filter>Blur>Motion Blur> Angle 90 degrees, distance 258 px. Duplicate that layer. Rasterize the top layer and rotate the layer 15 degrees and increase the size to fill the document. Hide the bottom smart object layer. Add a linear gradient fill #140029 to #552988 to #140029, angle -32.47 and scale 100%. Add levels layer; 0, 0.56,255; Output levels 0, 255. (Premade 8.5 in x 11 in document.)
BACKGROUNDS
All of these backgrounds are also available in a pre-made photoshop document.
BACKGROUNDS
PURPLE DENIM In Photoshop: Place the purple denim image in the document, and adjust so that it covers the entire design. Adjust the 45 degree angle gradient to cover the full document.
GRADIENT BACKGROUND Create a shape that covers the entire document, and set Gradient Overlay. Select the Radial style, and make #23103d (or a similar color) the outer color and WIU Purple the center color.
PARTICLE EFFECT/SMOKE In Photoshop: Open up the Smoke PNG file and place the image on top of an action photo.
DENIM In Photoshop: Place the denim image in the document, and adjust so that it covers the entire design. An 8.5in x 11in version is already made.
PG. 5
OTHER
LOGOS
[1]
[2]
Logos 1 & 2 must have a white stroke when used on a purple background. Logo 3 must be accompanied by the text “Western Illinois” somewhere on the same design. The eyes and teeth of Rocky in all logos must always be white. When fully opaque, the logos should not be obstructed. When given lower opacity, however, they can be used as background images or watermarks. The logos are shown in preferential order.
[3]
DESIGN EXAMPLE
PG. 6
PRINT C: 81 M: 100 Y: 0 K: 7 WEB R:102 G:51 B:153 Hex: #663399
PRIMARY MARKS
PANTONE 116 PRINT C: 0 M: 21 Y: 100 WEB R:255 G:204 B:0 Hex: #ffcc00
K: 0
ATHLETICS MARKS
PANTONE 2607
Primary marks should be used whenever possible. “Leathernecks” may be omitted or replaced with a sport title. If needed, a white outline may be used around the logo.
SECONDARY MARKS Secondary marks should be accompanied by the words “Western Illinois” somewhere on the same piece in a prominent location. Rocky’s eyes and teeth must always be white.
LETTER MARKS Letter marks are only to be used with express permission from the athletic director. INTERNAL USE ONLY.
WORD MARKS PG. 7
#w1u TRADITION OF TOUGH
#HASHTAGS
GENERAL
#leathernecktradition #leathernecktough #traditionoftough GAME DAY
#Wiugameday AFTER A WIN
#leathernecksWin AFTER AN AWARD
#leatherneckpride OUR FAN BASE/STUDENT ATHLETES/ALUMNI
#leathernecknation #leatherneckfamily FOR OUR ALUMNI
#alwaysaleatherneck PG. 8
