What are you today?
It’s Time DON BROIDA
CONCEPT SCRIPT & BOARDS
Be who you want to be i NEW HAIR, NEW YOU
The entire commercial will be shot from the back of women's heads. i Hair styles tell a story on their own. A ponytail tells of gardening or working out, while loose, flowing hair is a night out on town. An updo is prom night, and a messy bun tells the story of a fun day at the beach. A tight braid is a high stakes gymnastics competition, while curled tendrils speak of a romantic wedding. This list goes on and on. Beyond styles, are cuts themselves - Pixie, bob, bangs, layers, etc. Each convey a very distinct story about the person wearing it.
The hair tells the story. i This spot will be a collection of vignettes of special, everyday moments - A day at the beach. A wedding. A mother holding her child. A job interview. A date... I have provided a very detailed script below, which includes shot selections. This will be recorded in an energetic, upbeat woman’s voice, and will be mixed with the live audio recorded in each of our shots. This audio combination will give the spot an unbeatable, authentic feel. The spot will be fun, colorful, and lively - not overly maudlin or dramatic. The perfect tone for Pantene.
I take pride in my proven ability to deliver a broadcast quality, finished product on time. With Tongal I have created two nationally broadcast commercials for Quaker Oats and Unilever, in addition to countless internet commercials for brands such as P&G and Olay. I’m happy to provide any requested pre-production materials and welcome a brand representative to set. Thanks, Don
• PANTENE PRO-V SCRIPT EXT. CAR - CONVERTIBLE Long hair flaps in the wind. (Hits camera lens) FEMALE NARRATOR When it’s time for a new you... INT. HOUSE EXTREME CLOSE-UP: A curled tendril of hair falls onto her shoulders. FEMALE NARRATOR This is the best place to start. INT. BATHROOM CLOSE UP of Pantene Pro-V suds washing down hair. (ALT: Women dries her hair.) FEMALE NARRATOR For that unmistakable confident feeling of... INT. BUSINESS A TIGHT BUN.
A woman walks into a boardroom.
FEMALE NARRATOR ... Yes, I can crush this... EXT. CAR A MESSY CLIP UP.
Woman working on a car engine.
FEMALE NARRATOR ...please, give me a real challenge... INT. HOUSE HAIR DOWN - A mother rocks a baby on her shoulder.
2. FEMALE NARRATOR ... he’ll be asleep in 5 minutes flat. EXT. LAWN EXTREME CLOSE UP a barrette is clipped into hair. FEMALE NARRATOR It’s that... EXT. HOUSE Three women dressed to kill, run to their car. FEMALE NARRATOR I’m going out with the girls... EXT. HOUSE UPDO bride dances with her groom. FEMALE NARRATOR ... it’s our first dance... EXT. HOUSE A MILITARY CHIGNON. mom’s arms.
A little boy runs into his returning
FEMALE NARRATOR ... I’m home... excitement. INT. HOUSE EXTREME CLOSE-UP: A hair is curled. FEMALE NARRATOR It’s being ready for when... INT. HOUSE UP-DO woman walks into a surprise party. FEMALE NARRATOR ... they may surprise you...
3. EXT. CAR - NIGHT CURLY HAIR. A male hand runs through. FEMALE NARRATOR ... or he’ll walk in... EXT. MOUNTAIN TRAIL A PONYTAIL woman reaches the top of a mountain. FEMALE NARRATOR ...or you’ll amaze yourself. QUICK MONTAGE LOTS OF HAIR STYLES. FEMALE NARRATOR With new hair. QUICK FRONT MONTAGE (Until here the entire spot is shot from back of women’s heads, featuring the hair. This montage will be the reverse, featuring only faces and the joy and confidence new hair has given them. They will interact with the camera and each other.) Women laughing and smiling. FEMALE NARRATOR You are a new you! END TAG: FEMALE NARRATOR (CONT’D) Be Pantene confident.
CONCEPT SCRIPT & BOARDS
Be who you want to be i NEW HAIR, NEW YOU
The entire commercial will be shot from the back of women's heads. i Hair styles tell a story on their own. A ponytail tells of gardening or working out, while loose, flowing hair is a night out on town. An updo is prom night, and a messy bun tells the story of a fun day at the beach. A tight braid is a high stakes gymnastics competition, while curled tendrils speak of a romantic wedding. This list goes on and on. Beyond styles, are cuts themselves - Pixie, bob, bangs, layers, etc. Each convey a very distinct story about the person wearing it.
The hair tells the story. i This spot will be a collection of vignettes of special, everyday moments - A day at the beach. A wedding. A mother holding her child. A job interview. A date... I have provided a very detailed script below, which includes shot selections. This will be recorded in an energetic, upbeat woman’s voice, and will be mixed with the live audio recorded in each of our shots. This audio combination will give the spot an unbeatable, authentic feel. The spot will be fun, colorful, and lively - not overly maudlin or dramatic. The perfect tone for Pantene.
I take pride in my proven ability to deliver a broadcast quality, finished product on time. With Tongal I have created two nationally broadcast commercials for Quaker Oats and Unilever, in addition to countless internet commercials for brands such as P&G and Olay. I’m happy to provide any requested pre-production materials and welcome a brand representative to set. Thanks, Don
• PANTENE PRO-V SCRIPT EXT. CAR - CONVERTIBLE Long hair flaps in the wind. (Hits camera lens) FEMALE NARRATOR When it’s time for a new you... INT. HOUSE EXTREME CLOSE-UP: A curled tendril of hair falls onto her shoulders. FEMALE NARRATOR This is the best place to start. INT. BATHROOM CLOSE UP of Pantene Pro-V suds washing down hair. (ALT: Women dries her hair.) FEMALE NARRATOR For that unmistakable confident feeling of... INT. BUSINESS A TIGHT BUN.
A woman walks into a boardroom.
FEMALE NARRATOR ... Yes, I can crush this... EXT. CAR A MESSY CLIP UP.
Woman working on a car engine.
FEMALE NARRATOR ...please, give me a real challenge... INT. HOUSE HAIR DOWN - A mother rocks a baby on her shoulder.
2. FEMALE NARRATOR ... he’ll be asleep in 5 minutes flat. EXT. LAWN EXTREME CLOSE UP a barrette is clipped into hair. FEMALE NARRATOR It’s that... EXT. HOUSE Three women dressed to kill, run to their car. FEMALE NARRATOR I’m going out with the girls... EXT. HOUSE UPDO bride dances with her groom. FEMALE NARRATOR ... it’s our first dance... EXT. HOUSE A MILITARY CHIGNON. mom’s arms.
A little boy runs into his returning
FEMALE NARRATOR ... I’m home... excitement. INT. HOUSE EXTREME CLOSE-UP: A hair is curled. FEMALE NARRATOR It’s being ready for when... INT. HOUSE UP-DO woman walks into a surprise party. FEMALE NARRATOR ... they may surprise you...
3. EXT. CAR - NIGHT CURLY HAIR. A male hand runs through. FEMALE NARRATOR ... or he’ll walk in... EXT. MOUNTAIN TRAIL A PONYTAIL woman reaches the top of a mountain. FEMALE NARRATOR ...or you’ll amaze yourself. QUICK MONTAGE LOTS OF HAIR STYLES. FEMALE NARRATOR With new hair. QUICK FRONT MONTAGE (Until here the entire spot is shot from back of women’s heads, featuring the hair. This montage will be the reverse, featuring only faces and the joy and confidence new hair has given them. They will interact with the camera and each other.) Women laughing and smiling. FEMALE NARRATOR You are a new you! END TAG: FEMALE NARRATOR (CONT’D) Be Pantene confident.
