Whatcom Smart Trips
Make a difference anywhere you go
Whatcom Smart Trips A model for other urban areas Last Updated: April 11, 2014
All urban areas, whether small or large, can help community members reduce their vehicle trips.
Long-term Strategies • Provide more transit service • Provide better walking and cycling infrastructure • Create greater density in land use
Ready to Do Now Find people who: • Want to drive less • Have opportunity to drive less Give them encouragement, assistance and a supportive environment
Make a difference anywhere you go
What is Whatcom Smart Trips? Program that encourages and helps people to: – Walk – Bicycle – Share rides – Ride the bus
instead of driving alone.
Make a difference anywhere you go
Whatcom Smart Trips includes: • Online trip diaries • Incentives • Emergency Ride Home • Smart Trips Employer Partners • Targeted Outreach • School Smart Trips • EverybodyBIKE • Public Awareness Campaign
Make a difference anywhere you go
Make a difference anywhere you go
Make a difference anywhere you go
Make a difference anywhere you go
Walk
Bike
Bus
Drive
Rules of the Road
$100
$100
$100
$100
$100
$200
$200
$200
$200
$200
$300
$300
$300
$300
$300
$400
$400
$400
$400
$400
$500
$500
$500
$500
$500
Go to Double Jeopardy
Replay
End Round
Go to Final Jeopardy
Slide of Transit guide quick talk on how to read it.
Correct lane positioning makes you: Visible Predictable Flow easily with traffic
Make a difference anywhere you go
Promotional Campaign • • • • • •
Print advertising Radio advertising Television advertising Posters Bus interiors and exteriors Community Relations
Make a difference anywhere you go
Neighborhood Smart Trips • Educational campaign that takes Smart Trips to the doorstep • Creates a dialogue with people interested in reducing their vehicle trips • Gives personal attention and individualized assistance
2008 Project
Make a difference anywhere you go
Are these programs working? •Online trip diaries •Incentives •Smart Trips Employer Partners •School Smart Trips •Targeted Outreach •EverybodyBIKE •Public Awareness Campaign •Neighborhood Smart Trips
Make a difference anywhere you go
New Participants in Online Trip Diaries 4,000 3,500 3,188 2,963
3,000 2,675 2,500
1,995
2,000
1,737 1,440
1,500 1,178
1,055
1,000 500 0
2006
2007
2008
2009
2010
2011
2012
2013
Make a difference anywhere you go
Miles Not Driven 8,000,000 7,251,644 6,930,160
7,000,000
6,333,856 5,972,566
6,000,000
5,701,368 5,398,303
5,240,003
5,000,000 4,000,000 3,000,000 2,262,709
2,000,000 1,000,000 0
2006
2007
2008
2009
2010
2011
2012
2013
Make a difference anywhere you go
March 31, 2014 • 16,452 total registrants • 2,977,693 trips • 46,405,837 miles 18,858.76 tons Carbon Dioxide 69.51 tons Hydrocarbons 633.74 tons Carbon Monoxide 48.55 tons Nitrogen Oxides 0.27 tons Particulate Matter (PM10)
Make a difference anywhere you go
What are we hoping to achieve? • 8 – 12% decrease in SOV trips • More pedestrians and cyclists • More walking and bicycling trips • More bus riders • More bus trips • Significant reductions in greenhouse gases • Community prepared for future transportation system and land use
Bellingham Mode Use City-wide Mode Shift 2004 – 2009
Neighborhood Smart Trips 2008 Project – Target Area Mode Shift
Neighborhood Smart Trips Mode Shift by Smart Trips Diary Participants
Neighborhood Smart Trips Increase in Physical Activity
Neighborhood Smart Trips Reduction in Vehicle Miles Traveled
Make a difference anywhere you go
Program Costs Where do you get the funding? What do the individual programs cost?
Make a difference anywhere you go
Revenue Sources 2006
2007
2008
100,000
100,000
100,000
2009
2010
2011
2012
2013
50,000
25,000
25,000
25,000
25,000
Revenue City of Bellingham Conoco Phillips
30,000
-
-
-
-
-
-
-
FHWA - STP Enhancement
24,041
27,326
25,633
-
-
36,231
43,769
87,041
NW Clean Air Agency
-
10,000
-
-
-
-
-
-
Puget Sound Energy
35,000
-
-
-
-
-
-
-
USDOT
-
-
-
-
-
WSDOT
75,000
WCOG
-
-
-
20,000
20,000
20,000
-
50,000
WSDOT CTR Office
80,000
Total Revenue
Whatcom County WTA
WTA (in-kind) Total revenue available
150,000
650,000
180,975
164,310 150,000
259,970
150,000
150,000
75,000
-
156,217
95,909
30,736
-
-
-
20,000
20,000
20,000
-
-
-
-
-
-
-
80,000
80,000
74,482
79,060
76,658
76,658
104,458
364,041
437,326
875,633
430,699
369,969
444,600
479,737
476,469
75,000
75,000
75,000
75,000
75,000
75,000
75,000
75,000
439,041
512,326
950,633
505,699
444,969
519,600
554,737
551,469
Make a difference anywhere you go
Expenses 2006
2007
2008
2009
2010
2011
2012
2013
Expenditures Administration
-
8,959
6,823
9,407
6,262
5,628
10,955
6,613
Bicycle Education
53,091
101,076
108,547
71,119
160,421
150,116
194,875
147,987
Commute Trip Reduction
78,971
93,302
70,721
75,600
76,889
71,833
58,664
105,267
-
1,900
1,500
1,000
1,500
1,500
1,400
1,800
Incentives
65,787
48,758
60,933
55,823
67,296
60,605
47,740
67,957
Neighborhood Smart Trips
30,000
110,000
525,656
12,503
10,434
4,223
4,810
3,755
Public Awareness Campaign
75,000
73,100
73,500
75,000
75,000
75,000
75,000
75,000
3,615
6,607
7,022
-
156
25,618
31,295
18,658
16,820
45,181
96,683
55,540
62,091
48,594
59,328
35,518
-
-
-
19,801
20,147
8,439
21,444
19,014
59,385
50,156
30,749
34,692
41,714
40,425
89,111
68,675
382,669
539,039
982,134
410,485
521,910
491,981
594,622
550,244
2.08
2.86
5.14
2.13
2.59
2.43
2.92
2.67
Emergency Ride Home
School Smart Trips Smart Trips Employer Partners Targeted Outreach Website Total Expenditures Cost per County Resident
Make a difference anywhere you go
Level of Investment • $2 – 3 per year per resident • $5 – 6 per resident with Individualized Marketing • 2+ FTEs – – – –
program manager employers and schools program coordinator bicycle events coordinator clerical
Make a difference anywhere you go
Replicating Whatcom Smart Trips in other communities •What are the essential preconditions? •What are the important design factors? •What are the essential program elements?
Make a difference anywhere you go
Essential Preconditions • Accessible community destinations • Community-oriented and supportive transit • Receptive community members • Local Champions – elected officials, staff and activists • Partnerships with serious financial commitment • Organizational home for the program • Implementers with skills and passion
Make a difference anywhere you go
Important Design Factors • Target audience is entire community • No targeted trips • Design for the community’s needs • Goals are positive, not negative • Positive messaging only, no guilt • Contemporary, mainstream, attractive, professional
Make a difference anywhere you go
Essential Program Elements • Baseline and follow-up measurements • Trip tracking • Incentives • Mode-specific educational materials • Bicycle education programs • Public Awareness campaign • Neighborhood education campaigns
Make a difference anywhere you go
Whatcom Smart Trips 314 E. Champion Street, Bellingham, WA 98225 Phone: 360-756-TRIP (8747) Fax: 360-738-6232 [email protected]
Program Coordinators Susan Horst Smart Trips Program Manager Whatcom Council of Governments Phone: 360-676-6974 [email protected]
Kirsten Wert Smart Trips Employers and Schools Coordinator Whatcom Council of Governments Phone: 360-756-TRIP (8747) [email protected]
Mary Anderson EverybodyBIKE Events Coordinator Whatcom Council of Governments Phone: 360-676-6974 [email protected]
Maureen McCarthy Manager of Marketing and Community Relations Whatcom Transportation Authority Phone: 360-676-6843 [email protected]
Whatcom Smart Trips A model for other urban areas Last Updated: April 11, 2014
All urban areas, whether small or large, can help community members reduce their vehicle trips.
Long-term Strategies • Provide more transit service • Provide better walking and cycling infrastructure • Create greater density in land use
Ready to Do Now Find people who: • Want to drive less • Have opportunity to drive less Give them encouragement, assistance and a supportive environment
Make a difference anywhere you go
What is Whatcom Smart Trips? Program that encourages and helps people to: – Walk – Bicycle – Share rides – Ride the bus
instead of driving alone.
Make a difference anywhere you go
Whatcom Smart Trips includes: • Online trip diaries • Incentives • Emergency Ride Home • Smart Trips Employer Partners • Targeted Outreach • School Smart Trips • EverybodyBIKE • Public Awareness Campaign
Make a difference anywhere you go
Make a difference anywhere you go
Make a difference anywhere you go
Make a difference anywhere you go
Walk
Bike
Bus
Drive
Rules of the Road
$100
$100
$100
$100
$100
$200
$200
$200
$200
$200
$300
$300
$300
$300
$300
$400
$400
$400
$400
$400
$500
$500
$500
$500
$500
Go to Double Jeopardy
Replay
End Round
Go to Final Jeopardy
Slide of Transit guide quick talk on how to read it.
Correct lane positioning makes you: Visible Predictable Flow easily with traffic
Make a difference anywhere you go
Promotional Campaign • • • • • •
Print advertising Radio advertising Television advertising Posters Bus interiors and exteriors Community Relations
Make a difference anywhere you go
Neighborhood Smart Trips • Educational campaign that takes Smart Trips to the doorstep • Creates a dialogue with people interested in reducing their vehicle trips • Gives personal attention and individualized assistance
2008 Project
Make a difference anywhere you go
Are these programs working? •Online trip diaries •Incentives •Smart Trips Employer Partners •School Smart Trips •Targeted Outreach •EverybodyBIKE •Public Awareness Campaign •Neighborhood Smart Trips
Make a difference anywhere you go
New Participants in Online Trip Diaries 4,000 3,500 3,188 2,963
3,000 2,675 2,500
1,995
2,000
1,737 1,440
1,500 1,178
1,055
1,000 500 0
2006
2007
2008
2009
2010
2011
2012
2013
Make a difference anywhere you go
Miles Not Driven 8,000,000 7,251,644 6,930,160
7,000,000
6,333,856 5,972,566
6,000,000
5,701,368 5,398,303
5,240,003
5,000,000 4,000,000 3,000,000 2,262,709
2,000,000 1,000,000 0
2006
2007
2008
2009
2010
2011
2012
2013
Make a difference anywhere you go
March 31, 2014 • 16,452 total registrants • 2,977,693 trips • 46,405,837 miles 18,858.76 tons Carbon Dioxide 69.51 tons Hydrocarbons 633.74 tons Carbon Monoxide 48.55 tons Nitrogen Oxides 0.27 tons Particulate Matter (PM10)
Make a difference anywhere you go
What are we hoping to achieve? • 8 – 12% decrease in SOV trips • More pedestrians and cyclists • More walking and bicycling trips • More bus riders • More bus trips • Significant reductions in greenhouse gases • Community prepared for future transportation system and land use
Bellingham Mode Use City-wide Mode Shift 2004 – 2009
Neighborhood Smart Trips 2008 Project – Target Area Mode Shift
Neighborhood Smart Trips Mode Shift by Smart Trips Diary Participants
Neighborhood Smart Trips Increase in Physical Activity
Neighborhood Smart Trips Reduction in Vehicle Miles Traveled
Make a difference anywhere you go
Program Costs Where do you get the funding? What do the individual programs cost?
Make a difference anywhere you go
Revenue Sources 2006
2007
2008
100,000
100,000
100,000
2009
2010
2011
2012
2013
50,000
25,000
25,000
25,000
25,000
Revenue City of Bellingham Conoco Phillips
30,000
-
-
-
-
-
-
-
FHWA - STP Enhancement
24,041
27,326
25,633
-
-
36,231
43,769
87,041
NW Clean Air Agency
-
10,000
-
-
-
-
-
-
Puget Sound Energy
35,000
-
-
-
-
-
-
-
USDOT
-
-
-
-
-
WSDOT
75,000
WCOG
-
-
-
20,000
20,000
20,000
-
50,000
WSDOT CTR Office
80,000
Total Revenue
Whatcom County WTA
WTA (in-kind) Total revenue available
150,000
650,000
180,975
164,310 150,000
259,970
150,000
150,000
75,000
-
156,217
95,909
30,736
-
-
-
20,000
20,000
20,000
-
-
-
-
-
-
-
80,000
80,000
74,482
79,060
76,658
76,658
104,458
364,041
437,326
875,633
430,699
369,969
444,600
479,737
476,469
75,000
75,000
75,000
75,000
75,000
75,000
75,000
75,000
439,041
512,326
950,633
505,699
444,969
519,600
554,737
551,469
Make a difference anywhere you go
Expenses 2006
2007
2008
2009
2010
2011
2012
2013
Expenditures Administration
-
8,959
6,823
9,407
6,262
5,628
10,955
6,613
Bicycle Education
53,091
101,076
108,547
71,119
160,421
150,116
194,875
147,987
Commute Trip Reduction
78,971
93,302
70,721
75,600
76,889
71,833
58,664
105,267
-
1,900
1,500
1,000
1,500
1,500
1,400
1,800
Incentives
65,787
48,758
60,933
55,823
67,296
60,605
47,740
67,957
Neighborhood Smart Trips
30,000
110,000
525,656
12,503
10,434
4,223
4,810
3,755
Public Awareness Campaign
75,000
73,100
73,500
75,000
75,000
75,000
75,000
75,000
3,615
6,607
7,022
-
156
25,618
31,295
18,658
16,820
45,181
96,683
55,540
62,091
48,594
59,328
35,518
-
-
-
19,801
20,147
8,439
21,444
19,014
59,385
50,156
30,749
34,692
41,714
40,425
89,111
68,675
382,669
539,039
982,134
410,485
521,910
491,981
594,622
550,244
2.08
2.86
5.14
2.13
2.59
2.43
2.92
2.67
Emergency Ride Home
School Smart Trips Smart Trips Employer Partners Targeted Outreach Website Total Expenditures Cost per County Resident
Make a difference anywhere you go
Level of Investment • $2 – 3 per year per resident • $5 – 6 per resident with Individualized Marketing • 2+ FTEs – – – –
program manager employers and schools program coordinator bicycle events coordinator clerical
Make a difference anywhere you go
Replicating Whatcom Smart Trips in other communities •What are the essential preconditions? •What are the important design factors? •What are the essential program elements?
Make a difference anywhere you go
Essential Preconditions • Accessible community destinations • Community-oriented and supportive transit • Receptive community members • Local Champions – elected officials, staff and activists • Partnerships with serious financial commitment • Organizational home for the program • Implementers with skills and passion
Make a difference anywhere you go
Important Design Factors • Target audience is entire community • No targeted trips • Design for the community’s needs • Goals are positive, not negative • Positive messaging only, no guilt • Contemporary, mainstream, attractive, professional
Make a difference anywhere you go
Essential Program Elements • Baseline and follow-up measurements • Trip tracking • Incentives • Mode-specific educational materials • Bicycle education programs • Public Awareness campaign • Neighborhood education campaigns
Make a difference anywhere you go
Whatcom Smart Trips 314 E. Champion Street, Bellingham, WA 98225 Phone: 360-756-TRIP (8747) Fax: 360-738-6232 [email protected]
Program Coordinators Susan Horst Smart Trips Program Manager Whatcom Council of Governments Phone: 360-676-6974 [email protected]
Kirsten Wert Smart Trips Employers and Schools Coordinator Whatcom Council of Governments Phone: 360-756-TRIP (8747) [email protected]
Mary Anderson EverybodyBIKE Events Coordinator Whatcom Council of Governments Phone: 360-676-6974 [email protected]
Maureen McCarthy Manager of Marketing and Community Relations Whatcom Transportation Authority Phone: 360-676-6843 [email protected]
