Where Challenge Meets Opportunity
Where Challenge Meets Opportunity Gayle Fuguitt CEO & President The ARF @GayleFuguitt
Reinvent Reimagine
We know advertising works
Reinvent Reimagine
And we know how it works across platforms
Ground Truth Advertising works, today across platforms: Your Investment Imperative
Spend smart Kick it up Captivate millennials Creative = kryptonite Generate billions
Rethink Reinvent
The investment Imperative
Unlock billions Deceptively simple, scientifically proven
What do you believe will be the right mix to invest your advertising dollars across platforms?
Reinvent Reimagine
Laying out Perspective
Rethink
Reimagine
Marketing, Advertising and Research jobs
are being redefined
Tuesday Morning’s Agenda Chris Bacon Mobile Quality Checklist Ron Amram Call to Action from the Advertiser Front Lines David F. Poltrack and Leslie Wood New Breakthrough Research Theories Put Into Practice Colleen Fahey Rush, Jeff Yang & Monique L. Nelson Lunch & Talk Head and Heart: Making Sense of Multicultural Mindsets
Afternoon Agenda Richard Thorogood Measure Up: Masters of Insight Section Richard Guest and Bruce McColl The New Digital Imperative Martin Lindstrom Forget BIG Data Jim Lecinski Measure Marketing Impact
Big Data Drives Better Advertising How Ad Fraud Befouls Measurement and How to Correct Dr. Augustine Fou, Ph.D. Chief Marketing Science Officer
@The_ARF
Reinvent Reimagine
We know advertising works
Reinvent Reimagine
And we know how it works across platforms
Ground Truth Advertising works, today across platforms: Your Investment Imperative
Spend smart Kick it up Captivate millennials Creative = kryptonite Generate billions
Rethink Reinvent
The investment Imperative
Unlock billions Deceptively simple, scientifically proven
What do you believe will be the right mix to invest your advertising dollars across platforms?
Reinvent Reimagine
Laying out Perspective
Rethink
Reimagine
Marketing, Advertising and Research jobs
are being redefined
Tuesday Morning’s Agenda Chris Bacon Mobile Quality Checklist Ron Amram Call to Action from the Advertiser Front Lines David F. Poltrack and Leslie Wood New Breakthrough Research Theories Put Into Practice Colleen Fahey Rush, Jeff Yang & Monique L. Nelson Lunch & Talk Head and Heart: Making Sense of Multicultural Mindsets
Afternoon Agenda Richard Thorogood Measure Up: Masters of Insight Section Richard Guest and Bruce McColl The New Digital Imperative Martin Lindstrom Forget BIG Data Jim Lecinski Measure Marketing Impact
Big Data Drives Better Advertising How Ad Fraud Befouls Measurement and How to Correct Dr. Augustine Fou, Ph.D. Chief Marketing Science Officer
@The_ARF
