Who You Serve How You Serve
7 Point Brand Assessment Use this checklist to get an honest look at your branding + marketing foundations. You will be able to determine what areas you need to focus on and improve. Don’t beat yourself up if you can’t check “yes” in every box. Give yourself permission to be honest without criticism. This worksheet is an important guideline that will provide you direction and help you establish priorities for stepping your branding + marketing game up. Some items on the checklist may not be appropriate for your business this worksheet isn’t being graded… so just ignore those that don’t. Have fun!
Who You Serve
Yes
No
Kinda
Yes
No
Kinda
Yes
No
Kinda
I can clearly communicate who I work with. I know what traits I’m looking for in an ideal client. I know where to find and reach my ideal clients. I can communicate several client-focused benefits + results that explain to potential clients what they get when they work with me. I can prove my results through testimonials, case studies and demonstrations. I know what’s unique about my services and can communicate how I am different and why work with me.
How You Serve I know what my clients’ problems and challenges are and have carefully created packaged offerings that solve them. I have a variety of ways to help clients at various price points. I have a well-defined pricing strategy and proposal outline that explains what my clients get from working with me, not just a speech about me. I have high priced-offerings. I have a system to move clients toward my highest priced offerings.
How You Communicate Your Services I know what my brand stands for and I communicate my difference through a consistent brand identity. I use a number of visibility techniques to enhance my credibility. I share and showcase my expertise through teaching, speaking and writing. I have a well-structured presentation designed to educate potential clients about exactly how I can solve their problems. I make an emotional connection that shows who I am and what my services are really about through all of my marketing communications, written, spoken and visual.
Stylish + Strategic Websites, Email Newsletters & Social Media Brand Design for Savvy Entrepreneurs. www.MelodyeHunter.com | [email protected] | @melodyehunter
Your Brand Foundation
Yes
No
Kinda
Yes
No
Kinda
Yes
No
Kinda
Yes
No
Kinda
I have a clear vision for where my business is headed in the next 3 years. I know who my competitors are and how I’m different. I can clearly communicate who I am, who I help and what I do. I have a strong brand identity that is used on all my marketing materials. I use the internet to leverage my brand.
Your Marketing Collateral I have a professionally designed logo. I have a professionally designed website that brings in new leads + I’m proud to send prospects and clients to. I have a professionally designed and printed brochure describing my services and products. I have a professionally designed and printed up - to - date business card. I have a professionally designed branded letterhead & envelope. I have a professionally designed branded newsletter template. (digital or print) I have a professionally designed branded one page service/product sheet. I have a professionally designed branded email marketing template. I have branded contracts and invoices for prospects & clients. I have branded social media profiles I have a professionally written Bio.
Your Marketing Foundation I have a goal for how many clients I want this year. I have a written marketing strategy to achieve this goal. I have a system for consistently getting new referrals. I have a system to follow up with prospects. I have various means to bring in new leads and clients. I have a plan to retain and up-sell current clients. I know how much money my business needs to make annually.
Your Marketing Mindset I am committed to learning and continually seeking out tools and information to lead me to success. I understand that marketing my services is necessary for my business to survive and solve the problems of my clients. I price my services based on the value I provide and am confident in my abilities to deliver on my promises. I’m committed to seeing my vision through and contributing to the world with my unique skills, talents, knowledge and gifts.
Stylish + Strategic Websites, Email Newsletters & Social Media Brand Design for Savvy Entrepreneurs. www.MelodyeHunter.com | [email protected] | @melodyehunter
…………………………………………………………………………………………………………………………………………………….
Your Next Steps I hope this assessment was insightful and provides you clear direction on where to focus in your business to increase your results. Start with your ‘no’s and fill in the pieces your missing, don’t stress just take it one at a time. Invest in the best quality you can afford and have faith. If you enjoyed this report share it with your friends + send me note on twitter to @melodyehunter. Love ya!
Melodye Hunter is a seasoned website designer and online marketing strategist who empowers savvy entrepreneurs with the tools to stand out online and claim their expert status. Melodye is the author of the forthcoming book 3 Insider Secrets to a Website that Rocks and founder and chief creative officer of personal branding firm, Melodye Hunter Creative Media, where she creates stylish + strategic personal branding websites and online marketing plans for entrepreneurs. Every week Melodye publishes Be Savvy, a free online action guide teaching entrepreneurs how to build their brand with class and authenticity online via www.MelodyeHunter.com
Stylish + Strategic Websites, Email Newsletters & Social Media Brand Design for Savvy Entrepreneurs. www.MelodyeHunter.com | [email protected] | @melodyehunter
Who You Serve
Yes
No
Kinda
Yes
No
Kinda
Yes
No
Kinda
I can clearly communicate who I work with. I know what traits I’m looking for in an ideal client. I know where to find and reach my ideal clients. I can communicate several client-focused benefits + results that explain to potential clients what they get when they work with me. I can prove my results through testimonials, case studies and demonstrations. I know what’s unique about my services and can communicate how I am different and why work with me.
How You Serve I know what my clients’ problems and challenges are and have carefully created packaged offerings that solve them. I have a variety of ways to help clients at various price points. I have a well-defined pricing strategy and proposal outline that explains what my clients get from working with me, not just a speech about me. I have high priced-offerings. I have a system to move clients toward my highest priced offerings.
How You Communicate Your Services I know what my brand stands for and I communicate my difference through a consistent brand identity. I use a number of visibility techniques to enhance my credibility. I share and showcase my expertise through teaching, speaking and writing. I have a well-structured presentation designed to educate potential clients about exactly how I can solve their problems. I make an emotional connection that shows who I am and what my services are really about through all of my marketing communications, written, spoken and visual.
Stylish + Strategic Websites, Email Newsletters & Social Media Brand Design for Savvy Entrepreneurs. www.MelodyeHunter.com | [email protected] | @melodyehunter
Your Brand Foundation
Yes
No
Kinda
Yes
No
Kinda
Yes
No
Kinda
Yes
No
Kinda
I have a clear vision for where my business is headed in the next 3 years. I know who my competitors are and how I’m different. I can clearly communicate who I am, who I help and what I do. I have a strong brand identity that is used on all my marketing materials. I use the internet to leverage my brand.
Your Marketing Collateral I have a professionally designed logo. I have a professionally designed website that brings in new leads + I’m proud to send prospects and clients to. I have a professionally designed and printed brochure describing my services and products. I have a professionally designed and printed up - to - date business card. I have a professionally designed branded letterhead & envelope. I have a professionally designed branded newsletter template. (digital or print) I have a professionally designed branded one page service/product sheet. I have a professionally designed branded email marketing template. I have branded contracts and invoices for prospects & clients. I have branded social media profiles I have a professionally written Bio.
Your Marketing Foundation I have a goal for how many clients I want this year. I have a written marketing strategy to achieve this goal. I have a system for consistently getting new referrals. I have a system to follow up with prospects. I have various means to bring in new leads and clients. I have a plan to retain and up-sell current clients. I know how much money my business needs to make annually.
Your Marketing Mindset I am committed to learning and continually seeking out tools and information to lead me to success. I understand that marketing my services is necessary for my business to survive and solve the problems of my clients. I price my services based on the value I provide and am confident in my abilities to deliver on my promises. I’m committed to seeing my vision through and contributing to the world with my unique skills, talents, knowledge and gifts.
Stylish + Strategic Websites, Email Newsletters & Social Media Brand Design for Savvy Entrepreneurs. www.MelodyeHunter.com | [email protected] | @melodyehunter
…………………………………………………………………………………………………………………………………………………….
Your Next Steps I hope this assessment was insightful and provides you clear direction on where to focus in your business to increase your results. Start with your ‘no’s and fill in the pieces your missing, don’t stress just take it one at a time. Invest in the best quality you can afford and have faith. If you enjoyed this report share it with your friends + send me note on twitter to @melodyehunter. Love ya!
Melodye Hunter is a seasoned website designer and online marketing strategist who empowers savvy entrepreneurs with the tools to stand out online and claim their expert status. Melodye is the author of the forthcoming book 3 Insider Secrets to a Website that Rocks and founder and chief creative officer of personal branding firm, Melodye Hunter Creative Media, where she creates stylish + strategic personal branding websites and online marketing plans for entrepreneurs. Every week Melodye publishes Be Savvy, a free online action guide teaching entrepreneurs how to build their brand with class and authenticity online via www.MelodyeHunter.com
Stylish + Strategic Websites, Email Newsletters & Social Media Brand Design for Savvy Entrepreneurs. www.MelodyeHunter.com | [email protected] | @melodyehunter
