Why the campaign is important and how you can help
Growing your parent leadership giving program Lauren Creany Reed College February 5, 2015
First, a few questions for you
Session Goals Share ideas for: • Identifying a prospect pool of parent leadership donors for the annual fund. • Soliciting parents for leadership gifts. • Developing or enhancing your Parent Council. • Creating opportunities for parent involvement.
Tip 1: Start the conversation early
Tip 2: Create a “Parent Council”
Tip 3: Identify your key parent leaders
Tip 4: Build on programming already happening on campus
Tip 5: Develop a solicitation strategy & schedule
What is the Parent Council at Reed? • Giving society for parents • Special access to the president • Opportunities to volunteer, if interested
Who do we ask to join? • Parents of new students who DID NOT apply for financial aid. • Returning parents who gave $1,000+ last year. • Special prospects identified by gift officers.
How do we ask them to join? • • • •
Letter from the president in September Follow-up email from Parent Council chair Personal outreach from gift officers Parent Council Challenge match
Does this work? Parent 1911 donors
Parents 1911 Dollars 185
200
162 96
100 50
44
54
93
526823
500000
129 138
150
600000
103
516143
426815 348694 313540
400000 254661 300000 237497 212100 209222 176517 200000
64
100000
0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
# Parent Donors AF 1500 1349
1400 1300 1200
1164
$ Parents AF
1398 1413 1302 1318
1250
1285 1197
1252
1100 1000 Prior 2006 2007 2008 2009 2010 2011 2012 2013 2014 5 year avg
800000 700000 600000 500000 400000 300000 200000 100000 0
July 1. Get list of parents who did not apply for financial aid. 2. Complete capacity screening. 3. Set annual fund ask amounts at $1,911 or higher.
August • Welcome letter from Parent Council chair to all new parents • Parent and student orientations
September • New parent welcome calls • Parent & Family Weekend promotion • Parent Council solicitation letter from the president
October For new parents: • Follow-up solicitation email from Parent Council chair • Gift Officer outreach For returning parent members: • Invitation to attend the Parent Council lunch. • Gift Officer outreach
November • Parent & Family Weekend • Parent Council reception & lunch • Thank you letter from the president to parents who attended the lunch
The rest of the year • December: two calendar year-end emails
• Early March: Letter • Late April: Letter
• Late June: Year-end emails
What motivates parents join the Parent Council?
Why parents give at Reed
What problems come up with parents?
Questions?
First, a few questions for you
Session Goals Share ideas for: • Identifying a prospect pool of parent leadership donors for the annual fund. • Soliciting parents for leadership gifts. • Developing or enhancing your Parent Council. • Creating opportunities for parent involvement.
Tip 1: Start the conversation early
Tip 2: Create a “Parent Council”
Tip 3: Identify your key parent leaders
Tip 4: Build on programming already happening on campus
Tip 5: Develop a solicitation strategy & schedule
What is the Parent Council at Reed? • Giving society for parents • Special access to the president • Opportunities to volunteer, if interested
Who do we ask to join? • Parents of new students who DID NOT apply for financial aid. • Returning parents who gave $1,000+ last year. • Special prospects identified by gift officers.
How do we ask them to join? • • • •
Letter from the president in September Follow-up email from Parent Council chair Personal outreach from gift officers Parent Council Challenge match
Does this work? Parent 1911 donors
Parents 1911 Dollars 185
200
162 96
100 50
44
54
93
526823
500000
129 138
150
600000
103
516143
426815 348694 313540
400000 254661 300000 237497 212100 209222 176517 200000
64
100000
0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
# Parent Donors AF 1500 1349
1400 1300 1200
1164
$ Parents AF
1398 1413 1302 1318
1250
1285 1197
1252
1100 1000 Prior 2006 2007 2008 2009 2010 2011 2012 2013 2014 5 year avg
800000 700000 600000 500000 400000 300000 200000 100000 0
July 1. Get list of parents who did not apply for financial aid. 2. Complete capacity screening. 3. Set annual fund ask amounts at $1,911 or higher.
August • Welcome letter from Parent Council chair to all new parents • Parent and student orientations
September • New parent welcome calls • Parent & Family Weekend promotion • Parent Council solicitation letter from the president
October For new parents: • Follow-up solicitation email from Parent Council chair • Gift Officer outreach For returning parent members: • Invitation to attend the Parent Council lunch. • Gift Officer outreach
November • Parent & Family Weekend • Parent Council reception & lunch • Thank you letter from the president to parents who attended the lunch
The rest of the year • December: two calendar year-end emails
• Early March: Letter • Late April: Letter
• Late June: Year-end emails
What motivates parents join the Parent Council?
Why parents give at Reed
What problems come up with parents?
Questions?
