DISTINCTIVE COMPETENCIES:
Pragmatic Marketing
Mark Stiving Pragmatic Marketing Instructor
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Why There’s No Such Thing as a Commodity
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about us
Experts in technology product management and product marketing
Specialize in training
Trained hundreds of thousands of people at thousands of companies since 1993
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presenter
Mark Stiving Pragmatic Marketing Instructor With more than 20 years of experience in business startup, development, management, turnaround and sales/design engineering, Mark Stiving has helped companies create and implement new pricing strategies to capture more from the value they create, and has consulted with Cisco, Procter & Gamble, Grimes Aerospace, Rogers Corporation and many small businesses and entrepreneurial ventures.
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What are distinctive competencies? Core competencies
Competition does not have it
Not easily copied pragmaticmarketing.com/live
Usually NOT a product feature
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Why do they matter?
Differentiation pragmaticmarketing.com/live
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Why do they matter?
Barriers to entry pragmaticmarketing.com/live
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THE POWER OF
Distinctive Competencies in Action Core competencies
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How would some of today’s biggest companies behave if they entered these known markets?
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Core competencies
Interaction, interaction, interaction AKA: we need you
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Three lessons from today’s exercise More differentiation for your products
Products are rarely commodities
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Power of distinctive competencies
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Mark Stiving
contact
[email protected] blog: pragmaticpricing.com
Rebecca Kalogeris
[email protected] @pragmaticmktg
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Thank You for attending! Join us for next month’s webinar:
Transform Your Customer Relationships Using the Right Sales Collateral
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Product Portfolio
Win/Loss
Stakeholder Communications
APR
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Requirements
Distinctive Competencies
Collateral
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Product Profitability
Referrals & References
Innovation
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Customer Acquisition
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Market Problems