Why you need to sell on Amazon.com
Why you need to sell on Amazon.com Kaylah Reeves
• Largest retailer in the world, by market value • 44% of online shoppers go directly to Amazon for product searches • 51% of polled consumers planned to do “most” of their holiday shopping on Amazon • No. 1 in the Internet Retailer 2014 Top 500
Consumers TRUST Amazon Leverage this trust to help grow your business and define your brand
Who can sell on Amazon? • Anyone! • Sign up for a Seller Central account • Create product lisPng • Start selling
Benefits of Selling on Amazon • Gain access to loyal Amazon customers – 244 million acPve users – Over 40 million Prime Members – 44% buyers visit amazon first
• Useful tools and reports for sellers – Track sales, traffic, ad conversions – Manage inventory – Automate payments
Benefits of selling on Amazon • AdverPse for you – Ad RetargePng – Keyword SERP generates organic sales
• OpPon to uPlize Fulfillment by Amazon – 89 warehouses naPonally – Sell to 185 countries globally
Sounds great! But is selling on Amazon right for my business??
Is amazon right for you? • Product niche research: – Other products similar to yours already selling?
– What is the average price point? – Are people searching for your product? – What do customers say about the other products?
Is amazon right for you? • Fee breakdown – Referral Fee (between 8-15%) – Pick & pack – Storage – Weight handling
• Do your homework to evaluate if it’s the right fit for your business
Secng up your account • • • •
EIN UPC Bank InformaPon Special consideraPons for certain categories – Health and Beauty – Baby – Supplements – Apparel
Fulfillment by Amazon vs Merchant • FBA: Amazon takes care of all storage, shipping, and returns • FBM: Storage and shipping fulfilled by your business or a third party shipping facility • FBA qualifies for Prime shipping, FBM doesn’t
4 things to improve your lisPng: • Keyword rich Ptle and product descripPon • High Quality Images • IncenPves or Freebies • Get aggressive with generaPng reviews
Keywords Mager! • Title • Bullet points • Product descripPon • Sell the benefits
Strategies for GeneraPng Reviews • PromoPons in exchange for honest reviews • Recruit friends and family • Amazon top reviewer program • Auto-responder sequence that encourages feedback
THANK YOU
QuesPons? Feedback?? Kaylah Reeves [email protected] (805) 284-7534
• Largest retailer in the world, by market value • 44% of online shoppers go directly to Amazon for product searches • 51% of polled consumers planned to do “most” of their holiday shopping on Amazon • No. 1 in the Internet Retailer 2014 Top 500
Consumers TRUST Amazon Leverage this trust to help grow your business and define your brand
Who can sell on Amazon? • Anyone! • Sign up for a Seller Central account • Create product lisPng • Start selling
Benefits of Selling on Amazon • Gain access to loyal Amazon customers – 244 million acPve users – Over 40 million Prime Members – 44% buyers visit amazon first
• Useful tools and reports for sellers – Track sales, traffic, ad conversions – Manage inventory – Automate payments
Benefits of selling on Amazon • AdverPse for you – Ad RetargePng – Keyword SERP generates organic sales
• OpPon to uPlize Fulfillment by Amazon – 89 warehouses naPonally – Sell to 185 countries globally
Sounds great! But is selling on Amazon right for my business??
Is amazon right for you? • Product niche research: – Other products similar to yours already selling?
– What is the average price point? – Are people searching for your product? – What do customers say about the other products?
Is amazon right for you? • Fee breakdown – Referral Fee (between 8-15%) – Pick & pack – Storage – Weight handling
• Do your homework to evaluate if it’s the right fit for your business
Secng up your account • • • •
EIN UPC Bank InformaPon Special consideraPons for certain categories – Health and Beauty – Baby – Supplements – Apparel
Fulfillment by Amazon vs Merchant • FBA: Amazon takes care of all storage, shipping, and returns • FBM: Storage and shipping fulfilled by your business or a third party shipping facility • FBA qualifies for Prime shipping, FBM doesn’t
4 things to improve your lisPng: • Keyword rich Ptle and product descripPon • High Quality Images • IncenPves or Freebies • Get aggressive with generaPng reviews
Keywords Mager! • Title • Bullet points • Product descripPon • Sell the benefits
Strategies for GeneraPng Reviews • PromoPons in exchange for honest reviews • Recruit friends and family • Amazon top reviewer program • Auto-responder sequence that encourages feedback
THANK YOU
QuesPons? Feedback?? Kaylah Reeves [email protected] (805) 284-7534
