Winds of change
Winds of change DayJob
Kristina Levchunets Diana Dovgaliuk Nastia Datsiuk Alina Malychina Anna Revutska
Table of contents Executive summary
...................................................2
Company description Product description Market analysis
...............................................3
...................................................5
..........................................................6
Marketing plan, Financial plan &projections …………....7
1
Executive summary Our business name is Winds of Change and we are located in Shepetivka, Ukraine. Our first product is called DayJob. The purpose of our business plan is to increase sponsors and investors. We don`t have any plans to sell our application to another company. Once our app becomes successful and popular in Ukraine we will work to expand the geographic boundaries to Russia and The USA.
2
Company description Winds of Change is a social enterprise. We plan to keep some of the profit earned from doing something good. Our goal is to help underemployed people by connecting them with others who need help with odd jobs. Our company includes 2 teams: a business development team and a technical team. DayJob is a place where underemployed people, aged 16 to 45, can earn money for odd jobs. This app allows users to find immediate help with everyday tasks such as cleaning, make-up, or handyman work. On DayJob you can find jobs that match your skills and interest. It is an app for hiring someone, communicating during a job, giving/receiving payment and maintaining the work relationship. Unemployment is one of the biggest problems for our nation. So, we want to help solve this problem and think that DayJob can be part of the solution. Our immediate goal is attract about 15,000 users, who can share work and earn money. By year 5, 3
we hope to increase our user base to 29,000 users. We also plan to attract more sponsors and investors as our user base grows.
4
Product description At first you should choose language, then register or sign in, choose category (society or business), then create a post or choose a job advertisement. DayJob is available in Ukraine unlike TaskRabbit, OddJobs and NearJobs. Currently we have a plan and basic app structure, but before we can deliver to customers more technical work needs to be done. We will use comments in the Play Market to create new products and services.
5
Market analysis TaskRabb it is an online and mobile marketplace that matches freelance labor with local demand >1,500 users Authorization via Google+, Facebook OddJobs: connecting individuals offering odd jobs with individuals looking to earn cash in real-time • >10,000 users • Job search by geolocation NearJobs gives alerts for nearby or local jobs as they appear. • >10,000 users • Job search by geolocation Our users are underemployed people; aged 16 to 45, who can earn money for odd jobs.
6
Marketing plan Financial plan & projections Years
1
2
3
4
5
6
Users
15,000
20,000
24,000
26,400
27,720
29,106
33%
20%
10%
5%
5%
3-5%
3
4
5
6
Percent growth Years
1
2
Income (UAH) 3rd Posts
7500
10000
12000
13200
13850
14553
Search Visibility
800
1066
1280
1408
1477
1552
Advertisements
5400
10800
21600
27000
27000
37800
13700
21866
34880
41608
42327
53905
Total Income Expenses Play Market
675
Hosting
16200
16200
16200
16200
16200
16200
Total Expenses
16875
16200
16200
16200
16200
16200
Profit
-3175
5666
18680
25408
26127
37705
Projected Users by Revenue Type
1
2
5
6
3rd Posts
3
4
375
500
600
660
693
728
Search Visibility
40
53
64
70
74
78
Advertisements
1
2
4
5
5
7
7
Kristina Levchunets Diana Dovgaliuk Nastia Datsiuk Alina Malychina Anna Revutska
Table of contents Executive summary
...................................................2
Company description Product description Market analysis
...............................................3
...................................................5
..........................................................6
Marketing plan, Financial plan &projections …………....7
1
Executive summary Our business name is Winds of Change and we are located in Shepetivka, Ukraine. Our first product is called DayJob. The purpose of our business plan is to increase sponsors and investors. We don`t have any plans to sell our application to another company. Once our app becomes successful and popular in Ukraine we will work to expand the geographic boundaries to Russia and The USA.
2
Company description Winds of Change is a social enterprise. We plan to keep some of the profit earned from doing something good. Our goal is to help underemployed people by connecting them with others who need help with odd jobs. Our company includes 2 teams: a business development team and a technical team. DayJob is a place where underemployed people, aged 16 to 45, can earn money for odd jobs. This app allows users to find immediate help with everyday tasks such as cleaning, make-up, or handyman work. On DayJob you can find jobs that match your skills and interest. It is an app for hiring someone, communicating during a job, giving/receiving payment and maintaining the work relationship. Unemployment is one of the biggest problems for our nation. So, we want to help solve this problem and think that DayJob can be part of the solution. Our immediate goal is attract about 15,000 users, who can share work and earn money. By year 5, 3
we hope to increase our user base to 29,000 users. We also plan to attract more sponsors and investors as our user base grows.
4
Product description At first you should choose language, then register or sign in, choose category (society or business), then create a post or choose a job advertisement. DayJob is available in Ukraine unlike TaskRabbit, OddJobs and NearJobs. Currently we have a plan and basic app structure, but before we can deliver to customers more technical work needs to be done. We will use comments in the Play Market to create new products and services.
5
Market analysis TaskRabb it is an online and mobile marketplace that matches freelance labor with local demand >1,500 users Authorization via Google+, Facebook OddJobs: connecting individuals offering odd jobs with individuals looking to earn cash in real-time • >10,000 users • Job search by geolocation NearJobs gives alerts for nearby or local jobs as they appear. • >10,000 users • Job search by geolocation Our users are underemployed people; aged 16 to 45, who can earn money for odd jobs.
6
Marketing plan Financial plan & projections Years
1
2
3
4
5
6
Users
15,000
20,000
24,000
26,400
27,720
29,106
33%
20%
10%
5%
5%
3-5%
3
4
5
6
Percent growth Years
1
2
Income (UAH) 3rd Posts
7500
10000
12000
13200
13850
14553
Search Visibility
800
1066
1280
1408
1477
1552
Advertisements
5400
10800
21600
27000
27000
37800
13700
21866
34880
41608
42327
53905
Total Income Expenses Play Market
675
Hosting
16200
16200
16200
16200
16200
16200
Total Expenses
16875
16200
16200
16200
16200
16200
Profit
-3175
5666
18680
25408
26127
37705
Projected Users by Revenue Type
1
2
5
6
3rd Posts
3
4
375
500
600
660
693
728
Search Visibility
40
53
64
70
74
78
Advertisements
1
2
4
5
5
7
7
