Winshuttle Branding Guidelines
Logo Usage and Branding Requirements
Copyright Winshuttle, LLC 2016
COLOR PALETTE The Winshuttle color palette consists of a mix of blues and grays. It was chosen to reflect our status as an innovative, trustworthy and stable technology company.
Corporate Color Palette
Primary Blue
Secondary Blue
Default Text Gray
#0066AA 0 / 102 / 170
#6DBAEC 109 / 186 / 236
#3C3C3C 60 / 60 / 60
Medium Gray
Light Gray
Extra Light Gray
#666666 102 / 102 / 102
#DADADA 218 / 218 / 218
#F1F1F1 241 / 241 / 241
PMS Colors Primary Blue: 300c Default Gray: Black 7c
LOGO COLORS AND USAGE Logo variations may be used as full color on a white background, black on a white background or white on a black or brand color background.
Winshuttle Logo
The logo should never be used over a texture, only carefully placed on a photo and always used in the highest contrast. It must never be tilted, flipped, reversed, or locked up with other elements not previously approved by corporate marketing.
FULL COLOR:
Default Text Gray
Primary Blue
#3C3C3C 60 / 60 / 60
#0066AA 0 / 102 / 170
CLEARSPACE Always leave as much space as possible around the logo to ensure it’s protected from other objects. Logo clearspace must be at least the height and width of the leading W.
Winshuttle Logo
PRODUCT LOGOS Product logo variations may be used as full color on a white background or black on a white background. They may also be used with or without the Corporate Winshuttle logo above the product name.
Product Identities
CLEARSPACE Product logo clearspace must be at least 2/3 the height or width of the product icon.
PRODUCT LOGO COLORS Each Winshuttle product has it’s own color and icon. Logos may be used as full color on a white background or white on their respective identity color backgrounds.
Product Identities
Studio
Foundation
#0066AA 0 / 102 / 170
#644475 100 / 68 / 117
MODULE & ADD-ON LOGOS Module and add-on logo variations may be used as full color on a white background or black on a white background.
Module & Add-On Identities
They may also be used with or without the Corporate Winshuttle logo above the name.
CLEARSPACE Module & add-on logo clearspace must be at least 2/3 the height or width of the product icon.
MODULE LOGO COLORS Each Winshuttle module has it’s own color and icon. Logos may be used as full color on a white background or white on their respective identity color backgrounds.
Transaction
Query
Runner
#0B4373 11 / 67 / 115
#688533 104 / 133 / 51
#2B7A73 43 / 122 / 115
Direct
Composer
Journal Entry
#BA9300 186 / 147 / 0
#AA578B 170 / 87 / 139
#71B9E6 113 / 185 / 230
Module & Add-On Identities
ADD-ON LOGO COLORS Each Winshuttle add-on has it’s own color and icon. Logos may be used as full color on a white background or white on their respective identity color backgrounds.
Analytics
User Governance
#F69467 246 / 148 / 103
#AA578B 170 / 87 / 139
Module & Add-On Identities Salesforce #85D0EA 133 / 208 / 234
TYPEFACES Our primary typefaces are Gotham and Franklin Gothic.
ABCDEFGHIJKLMNOP abcdefghijklmnopqrstu
0123456789.,;&?()! Gotham Medium
Typography
ABCDEFGHIJKLMNOP abcdefghijklmnopqrstu
0123456789.,;&?()! Franklin Gothic Book
Copyright Winshuttle, LLC 2016
COLOR PALETTE The Winshuttle color palette consists of a mix of blues and grays. It was chosen to reflect our status as an innovative, trustworthy and stable technology company.
Corporate Color Palette
Primary Blue
Secondary Blue
Default Text Gray
#0066AA 0 / 102 / 170
#6DBAEC 109 / 186 / 236
#3C3C3C 60 / 60 / 60
Medium Gray
Light Gray
Extra Light Gray
#666666 102 / 102 / 102
#DADADA 218 / 218 / 218
#F1F1F1 241 / 241 / 241
PMS Colors Primary Blue: 300c Default Gray: Black 7c
LOGO COLORS AND USAGE Logo variations may be used as full color on a white background, black on a white background or white on a black or brand color background.
Winshuttle Logo
The logo should never be used over a texture, only carefully placed on a photo and always used in the highest contrast. It must never be tilted, flipped, reversed, or locked up with other elements not previously approved by corporate marketing.
FULL COLOR:
Default Text Gray
Primary Blue
#3C3C3C 60 / 60 / 60
#0066AA 0 / 102 / 170
CLEARSPACE Always leave as much space as possible around the logo to ensure it’s protected from other objects. Logo clearspace must be at least the height and width of the leading W.
Winshuttle Logo
PRODUCT LOGOS Product logo variations may be used as full color on a white background or black on a white background. They may also be used with or without the Corporate Winshuttle logo above the product name.
Product Identities
CLEARSPACE Product logo clearspace must be at least 2/3 the height or width of the product icon.
PRODUCT LOGO COLORS Each Winshuttle product has it’s own color and icon. Logos may be used as full color on a white background or white on their respective identity color backgrounds.
Product Identities
Studio
Foundation
#0066AA 0 / 102 / 170
#644475 100 / 68 / 117
MODULE & ADD-ON LOGOS Module and add-on logo variations may be used as full color on a white background or black on a white background.
Module & Add-On Identities
They may also be used with or without the Corporate Winshuttle logo above the name.
CLEARSPACE Module & add-on logo clearspace must be at least 2/3 the height or width of the product icon.
MODULE LOGO COLORS Each Winshuttle module has it’s own color and icon. Logos may be used as full color on a white background or white on their respective identity color backgrounds.
Transaction
Query
Runner
#0B4373 11 / 67 / 115
#688533 104 / 133 / 51
#2B7A73 43 / 122 / 115
Direct
Composer
Journal Entry
#BA9300 186 / 147 / 0
#AA578B 170 / 87 / 139
#71B9E6 113 / 185 / 230
Module & Add-On Identities
ADD-ON LOGO COLORS Each Winshuttle add-on has it’s own color and icon. Logos may be used as full color on a white background or white on their respective identity color backgrounds.
Analytics
User Governance
#F69467 246 / 148 / 103
#AA578B 170 / 87 / 139
Module & Add-On Identities Salesforce #85D0EA 133 / 208 / 234
TYPEFACES Our primary typefaces are Gotham and Franklin Gothic.
ABCDEFGHIJKLMNOP abcdefghijklmnopqrstu
0123456789.,;&?()! Gotham Medium
Typography
ABCDEFGHIJKLMNOP abcdefghijklmnopqrstu
0123456789.,;&?()! Franklin Gothic Book
