WITCHR Secondary Typeface WITCHR Secondary
Brand Development Guide
W TCHR
Contents
2
3
Who We Are
5
Our Story
6
Brainstorming and Philosophy
8
Historical References
10
Contemporary References
12
Primary and Secondary Typfaces
14
Color Swatches and Logo
15
Logotype
16
Imagery
18
App Breakdown
20
Branding Applications
My startup is an app designed for modern witches.
3
Our Story In 2007, while researching her family’s genealogy, Pryscilla Mun made an astounding discovery: she was a direct descendant of a true Salem witch. As she furthered her studies into the arcane arts and her own family history, however, Pryscilla was running into road blocks. Namely, she was finding it difficult to connect with her fellow witches. The witches of old practiced together in covens, lending support and encouragement to one another, sharing their unique knowledge of the stars, herbalism, and magic. The Salem witches and their predecessors were persecuted and shamed for their practices but today, witches are free to meet and practice as they wish! Pryscilla wondered, why wasn’t there modern technology available to make not only the practice and teachings of witchcraft more accessible, but also to provide a platform for witches to connect and meet, forming their own modern-day, digital covens? Thus, WITCHR was born.
4
5
We are: ◊ Mystical ◊ Modern ◊ Magical
We call Ourselves:
6
◊ WITCHR X iMagi X MagicMeet
7
8
9
10
11
◊
witchr Witchr WITCHR
WITCHR
WITCHR
Witchr Witchr W itc h r
Witchr
Witchr 12
WITCHR Secondary Typeface WITCHR Secondary Typeface WITCHR Secondary Typeface WITCHR Secondary Typeface WITCHR Secondary Typeface WITCHR Secondary Typeface WITCHR Secondary Typeface WITCHR Secondary Typeface
WITCHR Secondary Typeface At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatumdeleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui ofcia deserunt mollitia animi, id est lab rum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio.
13
Color Swatches
W TCHR W TCHR W TCHR W TCHR 14
15
Find your people. W T C H R Connecting witches since 2007 16
17
Next full moon: Nov. 4
4
Sunrise: 7:25AM Sunset: 5:53PM
October 31
68˚
Home Screen
Calendar
October 3
4
5
6
7
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
2
3
4
1
2
8
Reminder You have 1 event coming up this week:
Nov
Full Moon Gathering and Potluck Salem Community Center 5:00PM
Displays daily news, current moon cycles, and upcoming events.
Convenient reference for events and moon phases.
News Historians Discover “Miracle Cure” for Common Cold in 700-Year-Old Alchemist Tome October 30, 2017 - Evanora East
13
Historians tasked with preserving the library of
13
an unnamed alchemical researcher have made a most unexpected discovery - a cure for the
common cold that has been lost to the world for
Spellbook
love
Online
Love Potion
Inspire feelings of love, affection, and devotion.
Prep time: 30 minutes Ingredients: - 50 ml rosewater - 2 tsp ground lavender - 1 tsp poppy seeds...
Recent Activity What are y’all bringing to the potluck? I’m thinking pumpkin pie.....
Love Charm
Minor talisman for bringing feelings of love.
To create a standard love charm, first acquire a treasured item from another person. This will be the base for your talisman, so it is best to choose a small...
The Lovers
Tarot (Major Arcana - 6th Trump)
Hand-held research compendium containing recipes and reference materials for everyday use.
18
In some traditions, the Lovers represent relationships and choices. Its appearance in a spread indicates some decision about an existing relationship, a temptation of the heart, or a choice of aspect...
13
Dude YES. I’m bringing cider!
W TCHR
Contents
2
3
Who We Are
5
Our Story
6
Brainstorming and Philosophy
8
Historical References
10
Contemporary References
12
Primary and Secondary Typfaces
14
Color Swatches and Logo
15
Logotype
16
Imagery
18
App Breakdown
20
Branding Applications
My startup is an app designed for modern witches.
3
Our Story In 2007, while researching her family’s genealogy, Pryscilla Mun made an astounding discovery: she was a direct descendant of a true Salem witch. As she furthered her studies into the arcane arts and her own family history, however, Pryscilla was running into road blocks. Namely, she was finding it difficult to connect with her fellow witches. The witches of old practiced together in covens, lending support and encouragement to one another, sharing their unique knowledge of the stars, herbalism, and magic. The Salem witches and their predecessors were persecuted and shamed for their practices but today, witches are free to meet and practice as they wish! Pryscilla wondered, why wasn’t there modern technology available to make not only the practice and teachings of witchcraft more accessible, but also to provide a platform for witches to connect and meet, forming their own modern-day, digital covens? Thus, WITCHR was born.
4
5
We are: ◊ Mystical ◊ Modern ◊ Magical
We call Ourselves:
6
◊ WITCHR X iMagi X MagicMeet
7
8
9
10
11
◊
witchr Witchr WITCHR
WITCHR
WITCHR
Witchr Witchr W itc h r
Witchr
Witchr 12
WITCHR Secondary Typeface WITCHR Secondary Typeface WITCHR Secondary Typeface WITCHR Secondary Typeface WITCHR Secondary Typeface WITCHR Secondary Typeface WITCHR Secondary Typeface WITCHR Secondary Typeface
WITCHR Secondary Typeface At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatumdeleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui ofcia deserunt mollitia animi, id est lab rum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio.
13
Color Swatches
W TCHR W TCHR W TCHR W TCHR 14
15
Find your people. W T C H R Connecting witches since 2007 16
17
Next full moon: Nov. 4
4
Sunrise: 7:25AM Sunset: 5:53PM
October 31
68˚
Home Screen
Calendar
October 3
4
5
6
7
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
2
3
4
1
2
8
Reminder You have 1 event coming up this week:
Nov
Full Moon Gathering and Potluck Salem Community Center 5:00PM
Displays daily news, current moon cycles, and upcoming events.
Convenient reference for events and moon phases.
News Historians Discover “Miracle Cure” for Common Cold in 700-Year-Old Alchemist Tome October 30, 2017 - Evanora East
13
Historians tasked with preserving the library of
13
an unnamed alchemical researcher have made a most unexpected discovery - a cure for the
common cold that has been lost to the world for
Spellbook
love
Online
Love Potion
Inspire feelings of love, affection, and devotion.
Prep time: 30 minutes Ingredients: - 50 ml rosewater - 2 tsp ground lavender - 1 tsp poppy seeds...
Recent Activity What are y’all bringing to the potluck? I’m thinking pumpkin pie.....
Love Charm
Minor talisman for bringing feelings of love.
To create a standard love charm, first acquire a treasured item from another person. This will be the base for your talisman, so it is best to choose a small...
The Lovers
Tarot (Major Arcana - 6th Trump)
Hand-held research compendium containing recipes and reference materials for everyday use.
18
In some traditions, the Lovers represent relationships and choices. Its appearance in a spread indicates some decision about an existing relationship, a temptation of the heart, or a choice of aspect...
13
Dude YES. I’m bringing cider!
