Write your site. Attract your dream clients. ENJOY the process.
WEBI WORK BOOK
te. i s r u o Write y your Attract ents. cli m a e r d ess. c o r p e th Y O J N E
1
Table of Contents How to Make the Most of the Webi
3
The Simplified Dream Client Profile
4
3 Tips for Writing Great Copy
5
The About Page Recipe
8
Extra Notes
9
Review
10
The Next Step(s)
11
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
2
4 SIMPLE TIPS TO MAKE THE MOST OF YOUR
WRITE-YOUR-SITE WEBI-EXPERIENCE 1. Print a copy o’ this workbook to help you stay engaged + focused during the actual webinar. (TIP: To save trees + ink, just print pages 3 - 9, OR click “Save” + open it up in Preview or Acrobat so you can add + save your own digi notes!) 2. Limit distractions as much as humanly possible. Close the tabs, silence the alerts, and be HERE with me. You + your dreamies deserve it! 3. Write down at least ONE specific Q you’d like to ask me during the LIVE Q&A portion of the call:
4. Commit to take action. Once we wrap up, come back here to write down which of the post-webi homework exercises you WILL complete within 24 hours.
NOTE: This webi-workbook idea was inspired by the lovely Amy Porterfield. SO smart to include tips for success BEFORE we start! #thanksamy
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
3
THE SIMPLIFIED
DREAM CLIENT PROFILE 1. What _____________ does your product, program, or service _____________? 2. Who can (and WOULD) ______ _____ to solve it? 3. Of those people, who would you genuinely _________ to work with? BONUS Q: Where can you connect with these folks (online and/or in person)? Brainstorm at least FIVE ideas. Remember, this is your business. You get to choose who you work with. Choose wisely. POST-WEBI HOMEWORK: Answer the above Qs, knowing the answers will evolve as you + your offers do.
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
4
HOW TO WRITE COPY THAT
ATTRACTS YOUR DREAM CLIENTS Tip No. 1: Know your ________. 1. What do you want people to ________ from this page? 2. How do you want people to ________ from this page? 3. What do you want people to ________ on this page? 4. How can you communicate all of the above more clearly?
3 Tips for Getting USEFUL feedback: 1) Be __________. 2) Provide ___________. 3) _________ the ________.
POST-WEBI HOMEWORK: Pick ONE page from your site + answer the purpose-driven Qs above.
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
5
HOW TO WRITE COPY THAT
ATTRACTS YOUR DREAM CLIENTS Tip No. 2: Use ________ _______. • Recognize that your ________ is exactly what your dream clients need to hear (read). • _________ to yourself more carefully and practice writing like you actually _________. • Take “_________” and read your words out loud to see if they feel genuine to YOU. • Remember that ___________ doesn’t mean crazy. (Clear beats clever every day of the week.) TRUST: Your voice is already in there. It may be getting lost on the way to your fingertips, but it’s in there. Keep talking, keep listening, and keep writing. You WILL find it. And once you find it, there’s no way you’re gonna lose it again.
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
6
HOW TO WRITE COPY THAT
ATTRACTS YOUR DREAM CLIENTS Tip No. 3: _______ ‘em up. • Be mindful of proper _________ + _____________. • Throw the rest of the “________” out of the browser window. • Experiment with bold, _______, fragments, (and __________ for effect). • Keep ________ and ________ short ‘n’ sweet. • Have _______ with it! You’re accessorizing your wordrobe. It can be playful.
POST-WEBI HOMEWORK: Use these tips to play with YOUR style in your next email or blog post.
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
7
THE OFFICIAL A COURSE ABOUT COPY™
ABOUT PAGE RECIPE HOW TO WRITE AN ABOUT PAGE YOU + YOUR DREAMIES WILL LOVE THE BIG SECRET: This page isn’t (just) ______ _______. STEP 1: ________________ STEP 2: ________________ STEP 3: ________________ STEP 4: _________________ STEP 5: _________________ The _______ _______ The Official _________ Even More _________ POST-WEBI HOMEWORK: Use the recipe to write (or rewrite) your about page. NOTE: There’s no ONE right way to write about page - or any page. This one works because it makes SENSE. Clearly tells new visitors how you serve them + why they should explore your site further. Think of these steps as training wheels to get you started QUICK. Once you’re comfy and ready to freestyle, throw ‘em back in the garage and experiment with confidence. You’ve got this.
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
8
EXTRA NOTES
(FOR THE #TEACHERSPET WITHIN YOU)
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
9
Let’s review. Attracting your dream clients comes down to knowing your value, knowing who needs it, and communicating your value with the folks who need it in a smart, authentic way. Today you’ve learned how to: • • • • • •
Identify your dream clients - the customers who make your business more fun AND more profitable Get crystal clear on the PURPOSE of each page of your site Collect valuable feedback you can (and actually want to!) use in your writing Rediscover your own unique voice + finally get comfortable writing like you speak Style your words to help potential clients hear you before they hire you Write a smart, authentic about page (+ bio) that you AND your dream clients will love
At this point it’s just a matter of putting one keystroke in front of the other and getting it OUT there. (SPOILER ALERT: I created A Course About Copy® to help you do just that!) In case you’re like me and have a tendency to lean to the perfectionist side of life, let me offer this loving reality check: Really good IS good enough. It doesn’t NEED to be perfect; it just needs to be shared. Truly. Your dream clients are out there, ready to learn about what you’ve got to offer. Don’t keep them waiting. To unleashing your inner copywriter,
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
READY TO *REALLY* WRITE YOUR SITE? [SWEET. I’VE GOT YOU COVERED.] By now you know that you + your dreamies deserve better than disclaimers and draft mode, right? It’s time to write a site that finally showcases the BEST of what you’ve got to offer. And I’d love to help. I spent seven years (+ thousands of hours) teaching communication at the college level before starting my business less than two years ago. Hundreds of clients + customers, several thousand subscribers, and multiple six figures in revenue later, I’ve taken everything I’ve learned about writing great copy and streamlined it into EIGHT lean ‘n’ actionable lessons (that you could watch in one afternoon if you wanted to). ACAC isn’t about ME talking. It’s about YOU writing. I’ll give you a little why, a LOT of how, and send you on your way. (Or to ACAC Study Hall, where you’ll have an international community of hundreds of classmates happy to swap feedback with you.) The methods + recipes I share in ACAC aren’t trendy. They’re timeless, sensical ways to communicate with an audience you care about, and because of that - they will NEVER go out of style. When you’ve got a clear framework to help you with each and EVERY page, this whole “write your site” thing can be simple. Even fun. I’d LOVE the chance to prove that to you. Visit writeyoursite.com to learn more.
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
11
© 2015 Nikki Elledge Brown, LLC. All rights reserved. Nikki Elledge Brown, LLC (the “Company”) provides this material to you as part of you entering your information voluntarily on the Company’s website. All Company’s material is protected by intellectual property laws. Company grants you a non-exclusive, and limited-use personal license. No portion of these materials may be reproduced or distributed in any form. You may print and use one personal copy to work through the materials. Company will prosecute any unauthorized reproduction or distribution of its materials to the fullest extent authorized by law. Company is providing these materials to you and makes no representations or guarantees verbally, or in writing, regarding any personal outcomes from your use of these materials. Company is providing you these materials for an educational and information purpose only. #endlegalstuff Now back to that homework we talked about…. ;)
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
12
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
13
te. i s r u o Write y your Attract ents. cli m a e r d ess. c o r p e th Y O J N E
1
Table of Contents How to Make the Most of the Webi
3
The Simplified Dream Client Profile
4
3 Tips for Writing Great Copy
5
The About Page Recipe
8
Extra Notes
9
Review
10
The Next Step(s)
11
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
2
4 SIMPLE TIPS TO MAKE THE MOST OF YOUR
WRITE-YOUR-SITE WEBI-EXPERIENCE 1. Print a copy o’ this workbook to help you stay engaged + focused during the actual webinar. (TIP: To save trees + ink, just print pages 3 - 9, OR click “Save” + open it up in Preview or Acrobat so you can add + save your own digi notes!) 2. Limit distractions as much as humanly possible. Close the tabs, silence the alerts, and be HERE with me. You + your dreamies deserve it! 3. Write down at least ONE specific Q you’d like to ask me during the LIVE Q&A portion of the call:
4. Commit to take action. Once we wrap up, come back here to write down which of the post-webi homework exercises you WILL complete within 24 hours.
NOTE: This webi-workbook idea was inspired by the lovely Amy Porterfield. SO smart to include tips for success BEFORE we start! #thanksamy
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
3
THE SIMPLIFIED
DREAM CLIENT PROFILE 1. What _____________ does your product, program, or service _____________? 2. Who can (and WOULD) ______ _____ to solve it? 3. Of those people, who would you genuinely _________ to work with? BONUS Q: Where can you connect with these folks (online and/or in person)? Brainstorm at least FIVE ideas. Remember, this is your business. You get to choose who you work with. Choose wisely. POST-WEBI HOMEWORK: Answer the above Qs, knowing the answers will evolve as you + your offers do.
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
4
HOW TO WRITE COPY THAT
ATTRACTS YOUR DREAM CLIENTS Tip No. 1: Know your ________. 1. What do you want people to ________ from this page? 2. How do you want people to ________ from this page? 3. What do you want people to ________ on this page? 4. How can you communicate all of the above more clearly?
3 Tips for Getting USEFUL feedback: 1) Be __________. 2) Provide ___________. 3) _________ the ________.
POST-WEBI HOMEWORK: Pick ONE page from your site + answer the purpose-driven Qs above.
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
5
HOW TO WRITE COPY THAT
ATTRACTS YOUR DREAM CLIENTS Tip No. 2: Use ________ _______. • Recognize that your ________ is exactly what your dream clients need to hear (read). • _________ to yourself more carefully and practice writing like you actually _________. • Take “_________” and read your words out loud to see if they feel genuine to YOU. • Remember that ___________ doesn’t mean crazy. (Clear beats clever every day of the week.) TRUST: Your voice is already in there. It may be getting lost on the way to your fingertips, but it’s in there. Keep talking, keep listening, and keep writing. You WILL find it. And once you find it, there’s no way you’re gonna lose it again.
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
6
HOW TO WRITE COPY THAT
ATTRACTS YOUR DREAM CLIENTS Tip No. 3: _______ ‘em up. • Be mindful of proper _________ + _____________. • Throw the rest of the “________” out of the browser window. • Experiment with bold, _______, fragments, (and __________ for effect). • Keep ________ and ________ short ‘n’ sweet. • Have _______ with it! You’re accessorizing your wordrobe. It can be playful.
POST-WEBI HOMEWORK: Use these tips to play with YOUR style in your next email or blog post.
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
7
THE OFFICIAL A COURSE ABOUT COPY™
ABOUT PAGE RECIPE HOW TO WRITE AN ABOUT PAGE YOU + YOUR DREAMIES WILL LOVE THE BIG SECRET: This page isn’t (just) ______ _______. STEP 1: ________________ STEP 2: ________________ STEP 3: ________________ STEP 4: _________________ STEP 5: _________________ The _______ _______ The Official _________ Even More _________ POST-WEBI HOMEWORK: Use the recipe to write (or rewrite) your about page. NOTE: There’s no ONE right way to write about page - or any page. This one works because it makes SENSE. Clearly tells new visitors how you serve them + why they should explore your site further. Think of these steps as training wheels to get you started QUICK. Once you’re comfy and ready to freestyle, throw ‘em back in the garage and experiment with confidence. You’ve got this.
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
8
EXTRA NOTES
(FOR THE #TEACHERSPET WITHIN YOU)
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
9
Let’s review. Attracting your dream clients comes down to knowing your value, knowing who needs it, and communicating your value with the folks who need it in a smart, authentic way. Today you’ve learned how to: • • • • • •
Identify your dream clients - the customers who make your business more fun AND more profitable Get crystal clear on the PURPOSE of each page of your site Collect valuable feedback you can (and actually want to!) use in your writing Rediscover your own unique voice + finally get comfortable writing like you speak Style your words to help potential clients hear you before they hire you Write a smart, authentic about page (+ bio) that you AND your dream clients will love
At this point it’s just a matter of putting one keystroke in front of the other and getting it OUT there. (SPOILER ALERT: I created A Course About Copy® to help you do just that!) In case you’re like me and have a tendency to lean to the perfectionist side of life, let me offer this loving reality check: Really good IS good enough. It doesn’t NEED to be perfect; it just needs to be shared. Truly. Your dream clients are out there, ready to learn about what you’ve got to offer. Don’t keep them waiting. To unleashing your inner copywriter,
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
READY TO *REALLY* WRITE YOUR SITE? [SWEET. I’VE GOT YOU COVERED.] By now you know that you + your dreamies deserve better than disclaimers and draft mode, right? It’s time to write a site that finally showcases the BEST of what you’ve got to offer. And I’d love to help. I spent seven years (+ thousands of hours) teaching communication at the college level before starting my business less than two years ago. Hundreds of clients + customers, several thousand subscribers, and multiple six figures in revenue later, I’ve taken everything I’ve learned about writing great copy and streamlined it into EIGHT lean ‘n’ actionable lessons (that you could watch in one afternoon if you wanted to). ACAC isn’t about ME talking. It’s about YOU writing. I’ll give you a little why, a LOT of how, and send you on your way. (Or to ACAC Study Hall, where you’ll have an international community of hundreds of classmates happy to swap feedback with you.) The methods + recipes I share in ACAC aren’t trendy. They’re timeless, sensical ways to communicate with an audience you care about, and because of that - they will NEVER go out of style. When you’ve got a clear framework to help you with each and EVERY page, this whole “write your site” thing can be simple. Even fun. I’d LOVE the chance to prove that to you. Visit writeyoursite.com to learn more.
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
11
© 2015 Nikki Elledge Brown, LLC. All rights reserved. Nikki Elledge Brown, LLC (the “Company”) provides this material to you as part of you entering your information voluntarily on the Company’s website. All Company’s material is protected by intellectual property laws. Company grants you a non-exclusive, and limited-use personal license. No portion of these materials may be reproduced or distributed in any form. You may print and use one personal copy to work through the materials. Company will prosecute any unauthorized reproduction or distribution of its materials to the fullest extent authorized by law. Company is providing these materials to you and makes no representations or guarantees verbally, or in writing, regarding any personal outcomes from your use of these materials. Company is providing you these materials for an educational and information purpose only. #endlegalstuff Now back to that homework we talked about…. ;)
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
12
© 2015 Nikki Elledge Brown, LLC | ACOURSEABOUTCOPY.COM
13
