WSA Nov11 Newsletter.qxd
The
sign post
The Voice of the Wisconsin Sign Industry Since 1970
A Message From . . . Roger Ostermann, 2010-11 WSA President As I write this article, it is Veterans Day. I would like to take a moment to salute all who have served our country. In the sign industry we often talk about our rights. In particular, our right to free speech. Well, without the men and women who have given up so much for our freedom, we would have no rights to fight for. Again, thank-you to all Veterans! We, the Wisconsin Sign Association, held our Annual Fall Conference October 6th and 7th in Danbury, WI. Along with some of the best weather you could ask for and fall colors at their peak, it was just another reminder why we live here in Wisconsin.The conference had a wide range of speakers such as U.L., OSHA, The Signage Foundation, and a social media expert, as well as a number of vendors showing off their new products. The number of entries into the sign design contest were up this year. I cannot tell you how impressed I was with the quality and creativity of the designs. I can tell you that as President of the Wisconsin Sign Association, I would put our designers up against any other sign designers in the country. One of the greatest things about these meetings for me is the face-to-face networking and information that comes from those contacts. Margins are still tight but work loads are up. Some of the other things I learned include: • Many sign shops like us here at RLO Sign Inc. are working overtime and are also adding employees. • Customers are again asking for designs that will make them stand out. • Quality does matter again. • Customers are looking closely at what they are buying, not just looking for whatever is the cheapest. This news is great for everyone in business in Wisconsin! The sign industry's customers are businesses and when our business picks up, it means our customers' businesses are also. A great economic indicator! So for those of you who did not attend, you missed out on a great opportunity to have some fun, to learn and to network with others in your industry. I know we
November 2011
are all busy, but next year you are going to want to make time to attend your Wisconsin Sign Association conferences. The last few weeks I have been getting notices from ISA of municipality's here in Wisconsin revising their sign codes. I know that often these changes effect more than just the local sign company. Yet the rest of us are not aware of the pending changes. I would like to have the Wisconsin Sign Association start doing e-mail blasts to all our members when we are notified of pending sign code changes.With that I would also like our members to send the association any information they receive of pending code changes. Being this is the last newsletter for the year, I would like to wish you all a Merry Christmas and a Happy New Year. Also, to all our hunters, good luck and have a safe hunt.
MARK YOUR CALENDAR! May, 2012 ISA and WSA Joint Spring Conference and Trade Show October 4-5, 2012 Annual Fall Conference & Trade Show Tundra Lodge, Green Bay,WI
In this issue . . . Thank You to Our Fall Conference Sponsors Legislative Influence Code of Ethics
2 2 2
Reflections from the Annual Fall Conference
4-5
2011 Sign Design Contest Winners Named
6-7
Advertise with WSA Save the Date: International Sign Expo 2012
8 8
BOARD OF DIRECTORS PRESIDENT — Roger Ostermann RLO Sign, Inc. 1030 Ontario Avenue Sheboygan,WI 53081 (920) 457-6602; FAX (920) 457-2399 [email protected] PRESIDENT-ELECT — Brian Dantinne Alpha-Neonx Sign & Lighting, LLC 11607 W. Dearbourn Avenue Wauwatosa,WI 53226 (414) 543-6300; FAX (414) 431-4949 [email protected] SECRETARY/TREASURER — Shelly Crawley Appleton Sign Company 2400 Holly Road Neenah,WI 54956 (920) 560-6823; FAX (920) 734-1622 [email protected] PAST PRESIDENT — Dennis Bauer Poblocki Sign Company 922 S. 70th Street Milwaukee,WI 53201-1541 (414) 453-4010; FAX (414) 453-3070 [email protected] DIRECTORS Charlie DeMoulin, Midwest Sign & Screen Printing Co. 16405 W. Lincoln Avenue New Berlin,WI 53151 (262) 641-8550 [email protected] Chris Emden, MapWraps, LLC 7927 Airport Road Madison,WI 53562 (608) 203-8433 [email protected] Jeff Fredrick, LaCrosse Sign Co. 1453 Oak Forest Dr Onalaska,WI 54650 (608) 781-1450; FAX (608) 781-1451 [email protected] Kirk Reimann, D&L Signs 5307 Fuller St. Weston,WI 54476 (715) 359-8846; FAX (715) 355-1599 [email protected] Steve Thompson, N. Glantz & Son, LLC 6900 W. State St. Wauwatosa,WI 53213 (414) 259-1331; FAX (414) 259-7922 [email protected] Administrative Office 11801 W. Silver Spring Dr., Suite 200 Milwaukee,WI 53225 (414) 271-9277; FAX (414) 464-0850 www.wisconsinsign.org
2
WSA SIGN
POST,
November 2011
Thank You to our Fall Conference Sponsors BRONZE Gemini Incorporated Midwest Sign & Screen Printing Supply Co. FRIDAY MORNING CONTINENTAL BREAKFAST SPONSOR World Wide Sign Systems, Inc. TABLE TOP EXHIBITS AkzoNobel Coatings, Inc. Daktronics Dawes Rigging & Crane Rental, Inc. Gemini Incorporated Matthews Paint Mid-West Neon Supply Co. Midwest Sign & Screen Printing Supply Co. Quality Manufacturing, Inc.
Legislative Influence During these economic times, many municipalities are looking at different ways to boost revenues and one way is increasing permit fees, but many communities are looking at more stringent sign ordinances. If you know of a municipality that is proposing ordinance changes affecting signage, please contact the Association office immediately, so we can look into the impact that the pending ordinance may have on the sign industry. The Association is here to help defend your rights.
CODE OF ETHICS Members of the Wisconsin Sign Association pledge their customers: To honest competition with a fair profit on quality products and services, Produced with materials and workmanship of the highest standards, In an environment of safety with concern for energy conservation, Personnel development and the general elevation of the industry
If you have any article ideas for the WSA newsletter or would like to write an article, please contact Heather at [email protected].
WSA SIGN
POST,
November 2011
Dimensional Letters, Logos, and Plaques Lifetime Guarantee Quality Products Fast Delivery
GEMINI Inc. Phone: 1-800-538-8377 Fax: 1-800-421-1256 Email: [email protected] Log onto: www.signletters.com for further information.
3
WSA SIGN
POST,
November 2011
Reflections from the Annual Fall Conference . . .
9-Hole Golf Outing at Fox Run Golf Course
President Roger Ostermann addressing the audience.
Bruce Hansen with Gemini addresses the group.
Charlie DeMoulin from Midwest Sign & Screen
Dan Cammarata from AkzoNobel Coatings
James Roehrl from Daktronics
Leroy Kane from Dawes Rigging
Calvin Rollyson from Matthews Paint
Steve Anderson from Quality Manufacturing, Inc.
President Roger Ostermann swearing in Jeff Fuhrmann
Sue Conrad of Cook Sign Services won an award for her sign entries.
Skip DeBack of Lemberg Sign & Lighting won several awards for his sign entries.
4
WSA SIGN
POST,
November 2011
October 6-7, 2011, St. Croix Casino Danbury Hotel
Roger Ostermann accepting an award for RLO Sign, Inc.
Eric Cates of Appleton Sign Co. won several awards for his sign entries.
Tim Cullen receives an award on behalf of TLC Sign.
Greg Moerner of Poblocki Sign won several awards for his sign entries.
Greg Moerner of Poblocki Sign won the Best of Show Award.
2011 Fall Conference & Trade Show Attendees
2011 Fall Conference & Trade Show Attendees
Greg Smith of UL giving presentation.
Tyler Gitter and Greg Smith from Underwriters Laboratories present on 15th Edition of UL 48.
Speaker Tyler Olson talking about Social Media.
2011 Fall Conference & Trade Show Attendees
5
WSA SIGN
POST,
November 2011
2011 Sign Design Contest Winners Named The Wisconsin Sign Association has represented the professional on-premise sign industry of Wisconsin since 1970. Each year, the Association holds a prestigious contest to recognize Wisconsin's leading sign companies and their professional designers. The winners represent the finest sign designs that undoubtedly make an impact to communities across the State. This year,WSA received 68 entries for our 11 sign design categories.
Z
Start saving your favorite sign designs for the 2012 Sign Design Contest!
TOM DERSE “BEST OF SHOW” AWARD
Miller Park Brewer’s Scoreboard Poblocki Sign Company Designer: Jeff Harding, Milwaukee Brewers; Nat Stein, Uihlein Wilson Architects; John Boos, Poblocki Sign DESIGNER’S CHOICE AWARD
"Willis Tower - Chicago, IL" Category: Directional/Wayfinding Poblocki Sign Company Designer: Greg Moerner
PYLON
MONUMENT
1st Place "Middle West Manufacturing"
Lemberg Sign & Lighting
2nd Place "JKL Schools" Cook Sign Services
1st Place "Neuroscience Group" Appleton Sign Company
-MORE-
6
2nd Place "Bullard Children’s Dentistry" RLO Sign
WSA SIGN
November 2011
DIRECTIONAL/WAYFINDING
NON-ILLUMINATED
1st Place "Soul to Sole Building Facade" TLC Sign
POST,
2nd Place "New Life Church" Appleton Sign Company
VEHICLE
1st Place "Willis Tower - Chicago, IL" Poblocki Sign Company
2nd Place "Froedtert Campus Wayfinding" Appleton Sign Company
INDIVIDUAL LETTERS
1st Place "Elmbrook Humane Society Vehicle Graphics” Innovative Signs, Inc.
2nd Place "Festival Foods Trailer Wrap” Ron Kemmel Design
UNIQUE (NEON/LED/SCULPTURAL)
1st Place "Wertz Neon Sign" Badger Display Sign Co., Inc.
2nd Place "Literacy Services - Milwaukee" Poblocki Sign Co.
MURAL/BANNER/AWNING/DIGITAL
1st Place "City Year - Downtown Milwaukee”
Poblocki Sign Co.
2nd Place "Vince Lombardi Wall Mural" Appleton Sign Company
1st Place "Fresh Healthy Eatery & Juice Bar" Lemberg Sign & Lighting
2nd Place "Rod’s Ride On" LaCrosse Sign Co.
INTERIOR IDENTIFICATION
1st Place "Warehouse No. 1 Directory Sign" Innovative Signs
2nd Place "Red Shoes PR Interior ID” Appleton Sign Co.
SILLY SIGNS
1st Place "File TiM" Lemberg Sign & Lighting
2nd Place "File Chad" Lemberg Sign & Lighting
Judges for this year's contest were: Tina Raasch-Prost, ASID, Keestohn Interiors; Jenny Schrank, Jenny S. Rebholz, LLC; Debi Zeinert, The Blooming Quill
7
Wisconsin Sign Association, Inc. 11801 W. Silver Spring Drive Suite 200 Milwaukee,WI 53225 (414) 271-9277 www.wisconsinsign.org
Advertise with WSA How has your business faired in this economy? It might be a good decision to advertise with the Wisconsin Sign Association. Opportunities to advertise on the website as well as the newsletter are available. Advertise today by visiting www.wisconsinsign.org or call the WSA office at 414-271-9277.
MARK YOUR CALENDAR! INTERNATIONAL SIGN EXPO 2012 EDUCATION & NETWORKING: MARCH 21-24 TRADE SHOW: MARCH 22-24 ORANGE COUNTY CONVENTION CENTER ORLANDO, FL http://www.signexpo.org
sign post
The Voice of the Wisconsin Sign Industry Since 1970
A Message From . . . Roger Ostermann, 2010-11 WSA President As I write this article, it is Veterans Day. I would like to take a moment to salute all who have served our country. In the sign industry we often talk about our rights. In particular, our right to free speech. Well, without the men and women who have given up so much for our freedom, we would have no rights to fight for. Again, thank-you to all Veterans! We, the Wisconsin Sign Association, held our Annual Fall Conference October 6th and 7th in Danbury, WI. Along with some of the best weather you could ask for and fall colors at their peak, it was just another reminder why we live here in Wisconsin.The conference had a wide range of speakers such as U.L., OSHA, The Signage Foundation, and a social media expert, as well as a number of vendors showing off their new products. The number of entries into the sign design contest were up this year. I cannot tell you how impressed I was with the quality and creativity of the designs. I can tell you that as President of the Wisconsin Sign Association, I would put our designers up against any other sign designers in the country. One of the greatest things about these meetings for me is the face-to-face networking and information that comes from those contacts. Margins are still tight but work loads are up. Some of the other things I learned include: • Many sign shops like us here at RLO Sign Inc. are working overtime and are also adding employees. • Customers are again asking for designs that will make them stand out. • Quality does matter again. • Customers are looking closely at what they are buying, not just looking for whatever is the cheapest. This news is great for everyone in business in Wisconsin! The sign industry's customers are businesses and when our business picks up, it means our customers' businesses are also. A great economic indicator! So for those of you who did not attend, you missed out on a great opportunity to have some fun, to learn and to network with others in your industry. I know we
November 2011
are all busy, but next year you are going to want to make time to attend your Wisconsin Sign Association conferences. The last few weeks I have been getting notices from ISA of municipality's here in Wisconsin revising their sign codes. I know that often these changes effect more than just the local sign company. Yet the rest of us are not aware of the pending changes. I would like to have the Wisconsin Sign Association start doing e-mail blasts to all our members when we are notified of pending sign code changes.With that I would also like our members to send the association any information they receive of pending code changes. Being this is the last newsletter for the year, I would like to wish you all a Merry Christmas and a Happy New Year. Also, to all our hunters, good luck and have a safe hunt.
MARK YOUR CALENDAR! May, 2012 ISA and WSA Joint Spring Conference and Trade Show October 4-5, 2012 Annual Fall Conference & Trade Show Tundra Lodge, Green Bay,WI
In this issue . . . Thank You to Our Fall Conference Sponsors Legislative Influence Code of Ethics
2 2 2
Reflections from the Annual Fall Conference
4-5
2011 Sign Design Contest Winners Named
6-7
Advertise with WSA Save the Date: International Sign Expo 2012
8 8
BOARD OF DIRECTORS PRESIDENT — Roger Ostermann RLO Sign, Inc. 1030 Ontario Avenue Sheboygan,WI 53081 (920) 457-6602; FAX (920) 457-2399 [email protected] PRESIDENT-ELECT — Brian Dantinne Alpha-Neonx Sign & Lighting, LLC 11607 W. Dearbourn Avenue Wauwatosa,WI 53226 (414) 543-6300; FAX (414) 431-4949 [email protected] SECRETARY/TREASURER — Shelly Crawley Appleton Sign Company 2400 Holly Road Neenah,WI 54956 (920) 560-6823; FAX (920) 734-1622 [email protected] PAST PRESIDENT — Dennis Bauer Poblocki Sign Company 922 S. 70th Street Milwaukee,WI 53201-1541 (414) 453-4010; FAX (414) 453-3070 [email protected] DIRECTORS Charlie DeMoulin, Midwest Sign & Screen Printing Co. 16405 W. Lincoln Avenue New Berlin,WI 53151 (262) 641-8550 [email protected] Chris Emden, MapWraps, LLC 7927 Airport Road Madison,WI 53562 (608) 203-8433 [email protected] Jeff Fredrick, LaCrosse Sign Co. 1453 Oak Forest Dr Onalaska,WI 54650 (608) 781-1450; FAX (608) 781-1451 [email protected] Kirk Reimann, D&L Signs 5307 Fuller St. Weston,WI 54476 (715) 359-8846; FAX (715) 355-1599 [email protected] Steve Thompson, N. Glantz & Son, LLC 6900 W. State St. Wauwatosa,WI 53213 (414) 259-1331; FAX (414) 259-7922 [email protected] Administrative Office 11801 W. Silver Spring Dr., Suite 200 Milwaukee,WI 53225 (414) 271-9277; FAX (414) 464-0850 www.wisconsinsign.org
2
WSA SIGN
POST,
November 2011
Thank You to our Fall Conference Sponsors BRONZE Gemini Incorporated Midwest Sign & Screen Printing Supply Co. FRIDAY MORNING CONTINENTAL BREAKFAST SPONSOR World Wide Sign Systems, Inc. TABLE TOP EXHIBITS AkzoNobel Coatings, Inc. Daktronics Dawes Rigging & Crane Rental, Inc. Gemini Incorporated Matthews Paint Mid-West Neon Supply Co. Midwest Sign & Screen Printing Supply Co. Quality Manufacturing, Inc.
Legislative Influence During these economic times, many municipalities are looking at different ways to boost revenues and one way is increasing permit fees, but many communities are looking at more stringent sign ordinances. If you know of a municipality that is proposing ordinance changes affecting signage, please contact the Association office immediately, so we can look into the impact that the pending ordinance may have on the sign industry. The Association is here to help defend your rights.
CODE OF ETHICS Members of the Wisconsin Sign Association pledge their customers: To honest competition with a fair profit on quality products and services, Produced with materials and workmanship of the highest standards, In an environment of safety with concern for energy conservation, Personnel development and the general elevation of the industry
If you have any article ideas for the WSA newsletter or would like to write an article, please contact Heather at [email protected].
WSA SIGN
POST,
November 2011
Dimensional Letters, Logos, and Plaques Lifetime Guarantee Quality Products Fast Delivery
GEMINI Inc. Phone: 1-800-538-8377 Fax: 1-800-421-1256 Email: [email protected] Log onto: www.signletters.com for further information.
3
WSA SIGN
POST,
November 2011
Reflections from the Annual Fall Conference . . .
9-Hole Golf Outing at Fox Run Golf Course
President Roger Ostermann addressing the audience.
Bruce Hansen with Gemini addresses the group.
Charlie DeMoulin from Midwest Sign & Screen
Dan Cammarata from AkzoNobel Coatings
James Roehrl from Daktronics
Leroy Kane from Dawes Rigging
Calvin Rollyson from Matthews Paint
Steve Anderson from Quality Manufacturing, Inc.
President Roger Ostermann swearing in Jeff Fuhrmann
Sue Conrad of Cook Sign Services won an award for her sign entries.
Skip DeBack of Lemberg Sign & Lighting won several awards for his sign entries.
4
WSA SIGN
POST,
November 2011
October 6-7, 2011, St. Croix Casino Danbury Hotel
Roger Ostermann accepting an award for RLO Sign, Inc.
Eric Cates of Appleton Sign Co. won several awards for his sign entries.
Tim Cullen receives an award on behalf of TLC Sign.
Greg Moerner of Poblocki Sign won several awards for his sign entries.
Greg Moerner of Poblocki Sign won the Best of Show Award.
2011 Fall Conference & Trade Show Attendees
2011 Fall Conference & Trade Show Attendees
Greg Smith of UL giving presentation.
Tyler Gitter and Greg Smith from Underwriters Laboratories present on 15th Edition of UL 48.
Speaker Tyler Olson talking about Social Media.
2011 Fall Conference & Trade Show Attendees
5
WSA SIGN
POST,
November 2011
2011 Sign Design Contest Winners Named The Wisconsin Sign Association has represented the professional on-premise sign industry of Wisconsin since 1970. Each year, the Association holds a prestigious contest to recognize Wisconsin's leading sign companies and their professional designers. The winners represent the finest sign designs that undoubtedly make an impact to communities across the State. This year,WSA received 68 entries for our 11 sign design categories.
Z
Start saving your favorite sign designs for the 2012 Sign Design Contest!
TOM DERSE “BEST OF SHOW” AWARD
Miller Park Brewer’s Scoreboard Poblocki Sign Company Designer: Jeff Harding, Milwaukee Brewers; Nat Stein, Uihlein Wilson Architects; John Boos, Poblocki Sign DESIGNER’S CHOICE AWARD
"Willis Tower - Chicago, IL" Category: Directional/Wayfinding Poblocki Sign Company Designer: Greg Moerner
PYLON
MONUMENT
1st Place "Middle West Manufacturing"
Lemberg Sign & Lighting
2nd Place "JKL Schools" Cook Sign Services
1st Place "Neuroscience Group" Appleton Sign Company
-MORE-
6
2nd Place "Bullard Children’s Dentistry" RLO Sign
WSA SIGN
November 2011
DIRECTIONAL/WAYFINDING
NON-ILLUMINATED
1st Place "Soul to Sole Building Facade" TLC Sign
POST,
2nd Place "New Life Church" Appleton Sign Company
VEHICLE
1st Place "Willis Tower - Chicago, IL" Poblocki Sign Company
2nd Place "Froedtert Campus Wayfinding" Appleton Sign Company
INDIVIDUAL LETTERS
1st Place "Elmbrook Humane Society Vehicle Graphics” Innovative Signs, Inc.
2nd Place "Festival Foods Trailer Wrap” Ron Kemmel Design
UNIQUE (NEON/LED/SCULPTURAL)
1st Place "Wertz Neon Sign" Badger Display Sign Co., Inc.
2nd Place "Literacy Services - Milwaukee" Poblocki Sign Co.
MURAL/BANNER/AWNING/DIGITAL
1st Place "City Year - Downtown Milwaukee”
Poblocki Sign Co.
2nd Place "Vince Lombardi Wall Mural" Appleton Sign Company
1st Place "Fresh Healthy Eatery & Juice Bar" Lemberg Sign & Lighting
2nd Place "Rod’s Ride On" LaCrosse Sign Co.
INTERIOR IDENTIFICATION
1st Place "Warehouse No. 1 Directory Sign" Innovative Signs
2nd Place "Red Shoes PR Interior ID” Appleton Sign Co.
SILLY SIGNS
1st Place "File TiM" Lemberg Sign & Lighting
2nd Place "File Chad" Lemberg Sign & Lighting
Judges for this year's contest were: Tina Raasch-Prost, ASID, Keestohn Interiors; Jenny Schrank, Jenny S. Rebholz, LLC; Debi Zeinert, The Blooming Quill
7
Wisconsin Sign Association, Inc. 11801 W. Silver Spring Drive Suite 200 Milwaukee,WI 53225 (414) 271-9277 www.wisconsinsign.org
Advertise with WSA How has your business faired in this economy? It might be a good decision to advertise with the Wisconsin Sign Association. Opportunities to advertise on the website as well as the newsletter are available. Advertise today by visiting www.wisconsinsign.org or call the WSA office at 414-271-9277.
MARK YOUR CALENDAR! INTERNATIONAL SIGN EXPO 2012 EDUCATION & NETWORKING: MARCH 21-24 TRADE SHOW: MARCH 22-24 ORANGE COUNTY CONVENTION CENTER ORLANDO, FL http://www.signexpo.org
