Wunderman Provides Business Intelligence Reporting With Analytics ...
Wunderman Provides Business Intelligence Reporting With Analytics PRO
Challenge
Founded in 1958, Wunderman has established 170 offices in 60 countries. Wunderman provides their clients brand experience, consumer engagement, and data & insights solutions in order to optimize customer paths all the way to the final purchase. The Wunderman Panama office is dedicated to developing a wide array marketing, advertising and customer success solutions for companies throughout Latin America. In 2010, Wunderman Panama began offering social media consulting and management services, and immediately started searching for a platform that could provide social media analysis across multiple social channels.
Manually collected Facebook KPI data for Post and Page performance.
Some clients had low social performance due to the lack of social media content plans.
Gathering social competitive insights for clients was time intensive.
Manual collection of social analysis when creating a sales pitch.
Solution
Provide clients in-depth analysis of their Pages and Profiles on a weekly basis. Very agile, can produce a fully updated report at any moment.
Provide Community Managers bi-monthly reports on the engagement of past content. Resulted in augmented Fan engagement and growth rates.
Set realistic social media goals and demonstrate success rates based on benchmarking data.
Can quickly create a general social media analysis report for prospective client sales pitches.
Benefits
No delay in receiving analysis. Can receive KPI analysis like Fan Growth and Engagement Rates in real-time. Raised Fan/Follower engagement and growth rates via optimized content based on past campaign analysis. Benchmark Facebook performance of clients to competitors and others in their vertical and market. Receive instant social analysis of any Facebook Page or Twitter Profile.
Future Cooperation With Socialbakers Wunderman is looking to use Socialbakers to determine the monetary value of a Facebook Fan or Twitter follower. Socialbakers has provided the tools necessary to illustrate how clients can use social media as an effective communication channel for marketing, customer service and gathering consumer feedback. The next step is to determine the ROI of social media using Analytics PRO analysis. “Socialbakers has saved us countless hours creating social media analytics reports for our clients. With a tool like Analytics PRO, our clients now have the data they need to optimize content for increasing Fan growth and engagement.” Lisbeth Ulloa, Business Intelligence Director, Wunderman Panama
Get more information at www.socialbakers.com
Challenge
Founded in 1958, Wunderman has established 170 offices in 60 countries. Wunderman provides their clients brand experience, consumer engagement, and data & insights solutions in order to optimize customer paths all the way to the final purchase. The Wunderman Panama office is dedicated to developing a wide array marketing, advertising and customer success solutions for companies throughout Latin America. In 2010, Wunderman Panama began offering social media consulting and management services, and immediately started searching for a platform that could provide social media analysis across multiple social channels.
Manually collected Facebook KPI data for Post and Page performance.
Some clients had low social performance due to the lack of social media content plans.
Gathering social competitive insights for clients was time intensive.
Manual collection of social analysis when creating a sales pitch.
Solution
Provide clients in-depth analysis of their Pages and Profiles on a weekly basis. Very agile, can produce a fully updated report at any moment.
Provide Community Managers bi-monthly reports on the engagement of past content. Resulted in augmented Fan engagement and growth rates.
Set realistic social media goals and demonstrate success rates based on benchmarking data.
Can quickly create a general social media analysis report for prospective client sales pitches.
Benefits
No delay in receiving analysis. Can receive KPI analysis like Fan Growth and Engagement Rates in real-time. Raised Fan/Follower engagement and growth rates via optimized content based on past campaign analysis. Benchmark Facebook performance of clients to competitors and others in their vertical and market. Receive instant social analysis of any Facebook Page or Twitter Profile.
Future Cooperation With Socialbakers Wunderman is looking to use Socialbakers to determine the monetary value of a Facebook Fan or Twitter follower. Socialbakers has provided the tools necessary to illustrate how clients can use social media as an effective communication channel for marketing, customer service and gathering consumer feedback. The next step is to determine the ROI of social media using Analytics PRO analysis. “Socialbakers has saved us countless hours creating social media analytics reports for our clients. With a tool like Analytics PRO, our clients now have the data they need to optimize content for increasing Fan growth and engagement.” Lisbeth Ulloa, Business Intelligence Director, Wunderman Panama
Get more information at www.socialbakers.com
