Xceed Financial Completes Data Integration with Safeway LAFCU

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MEDIACONTACT Natasha Chilingerian Communications Specialist 310.607.2080 (phone) [email protected] www.xfcu.org

XCEED FINANCIAL COMPLETES DATA INTEGRATION WITH NEWLY MERGED SAFEWAY LAFCU Credit Union Brings all Safeway LAFCU Member Data Over to its System in Just 42 Hours El Segundo, Calif. (June 26, 2013) – Xceed Financial Credit Union officially completed its merger with Safeway Los Angeles Federal Credit Union (Safeway LAFCU) on June 2, 2013, successfully moving 16,230 Safeway LAFCU member accounts over to Xceed Financial’s system. The Credit Union completed the data integration at 3 p.m. PT on June 2 – 15 hours ahead of schedule.

To ensure a smooth integration process, Xceed Financial relied on its own associates, who worked proactively to understand the business needs of Safeway LAFCU members and verify member data for accuracy. They worked alongside core processing system provider Open Solutions, now part of Fiserv, on the actual integration, and due to the processing platform’s flexibility for adding new members, the Credit Union achieved a seamless transition. Also playing a key role was online and mobile banking system provider Intuit Financial Services, which assisted with migrating data within Online Bill Pay. Now, Xceed Financial manages a total of 381,020 member accounts on its core platform, DNA™ from Fiserv. “Our associates went above and beyond to ensure that our focus, drive, and commitment to quality were consistent from day one of the merger process,” said Mark Coudriet, Vice President -more-

of Information Technology for Xceed Financial. “I’m incredibly proud of the teamwork and dedication of those involved and the strong communication that took place. At every turn, they demonstrated the positive aspects of our strategic alliance with Safeway LAFCU.” Xceed Financial’s experience with past mergers enabled its associates to accurately measure the member impact of the data integration, handle member inquiry increases in the Credit Union’s Financial Centers and Virtual Center, create and distribute high-quality member communication materials, and conduct required associate training – all while continuing to fulfill their day-today job duties and meeting retail sales goals. “Throughout the process, former Safeway LAFCU members conveyed their excitement for all the innovative, convenient services they can now enjoy as Xceed Financial members,” said Teresa Freeborn, President and Chief Executive for Xceed Financial. “With the data integration complete, we’re thrilled to officially welcome them to the family.”

As a result of the merger, which took effect on December 31, 2012, Xceed Financial increased its membership by nearly 20%. Safeway LAFCU’s single branch in Norwalk, Calif. is now an Xceed Financial Center, and the merged credit union’s 12 associates continue to be employed by Xceed Financial.

About Xceed Financial Credit Union Headquartered in El Segundo, Calif., Xceed Financial Credit Union is a federally chartered workplace credit union that focuses on meeting the needs of businesses and their employees throughout the United States. The credit union started in 1964 as Scientific Data Systems Credit Union and later became Xerox Federal Credit Union in 1970. A new name and brand identity were launched in 2008 to reflect the credit union’s expanded field of membership and new business model. Xceed delivers personal banking and financial literacy directly to “select employer groups” (SEGs) and is proud to help nearly 67,000 members realize their dreams. Xceed Financial has more than $800 million in assets and 15 Financial Centers in six states.

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