Year Without Pants - GeeCon

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Lessons from WordPress.com on 
 the Future of Work Scott Berkun - @berkun 
 scottberkun.com
 GeeCON 2015 | Kraków


@berkun 
 


Frampol

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An Event Apart, Seattle 
 March 28th, 2011
 


Scott Berkun / @berkun
 www.scottberkun.com

70+ million websites are powered by WordPress

17 billion views monthly (560m daily) www.wordpress.com/stats

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The person who uses the most jargon has the has the least confidence in their ideas

Culture?
 Culture change?

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13 http://www.sensationalcolor.com/color-meaning/color-meaning-symbolism-psychology/bahia-bands-brazilian-wish-bracelet

14 http://blog.dustindonica.com/wp-content/uploads/2008/10/donica-yellow-ribbon-fence-7.jpg

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http://en.wikipedia.org/wiki/ Indent_style

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“A fallacy born from the failure to study Culture is the assumption you can take a practice from one organization, jam it into another, and get similar results.”

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Culture is defined by what leaders do, not what they say

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Social 
 Progress

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Technological
 Progress

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Stop Saying Innovation


What Problem Are You Trying To Solve?


 EXPERIMENT: 
 
 to deliberately do something when you are not sure of the outcome

Three things 1. The Big Questions 2. My WordPress.com experience 3. Why you should care

Welcome to the Future? ▪ ▪ ▪ ▪ ▪ ▪ ▪

Email is rarely used Employees work remotely / Pants optional There are few rules Employees are treated like adults No “managers” New work releases daily Open vacation policy

Why do most people hate working?


72%

of American workers not engaged about their job 


*2013 Gallup Poll

On planet earth what % of work is remote?

20%

of workers work remotely at least part time 
 


*2012 IPSOS/Reuters

The big questions ▪ What work conventions serve no purpose? ▫ 9 to 5, dress codes, hierarchy, meetings? ▪ Should we really be email centric? (1971) ▪ Does remote/location matter? How? Why?

The big answers ▪ Many conventions serve no purpose ▫ 9 to 5, dress codes, meetings ▪ We presume methods we know are the best ▪ Email is not ideal for team interactions ▪ The more you work through screens, the less location matters

1. Management by experiment

Trust and Clarity
 


2. Hire By Trial

http://bit.ly/hbr-audition

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3. Continuous Deployment

4. Treat employees like the talented adults they are

5. Good communication 
 is Oxygen

Three things 1. The Big Questions 2. My WordPress.com experience 3. Why you should care

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IRC / Skype / WordPress (P2)

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Three things 1. The Big Questions 2. My WordPress.com experience 3. Why you should care

Lessons from WordPress.com 1. 2. 3. 4. 5. 6.

Culture is not a method Management by Experiment Hire by Trial Continuous Deployment Treat employees like talented adults Good communication is oxygen 51

8772

72% 20%

of U.S. workers negative about their job 


*2013 Gallup Poll

of workers work remotely at least part time 
 


*2012 IPSOS/Reuters

Thank You.
 slides: http://bit.ly/berkun-geecon





 Scott Berkun / @berkun
 
 scottberkun.com

Free chapter - Culture Always Wins:
 http://bit.ly/culturewins Buy the book:
 http://bit.ly/ywopants

“The Year Without Pants is one the most original and important books about what work is really like, and what it takes to do it well, that has ever been written.” —Robert Sutton, professor, Stanford University, 
 New York Times bestselling author

An Amazon.com best book of 2013 Forbes.com: #1 book for creative leaders Endorsed by: Eric Reis, Guy Kawasaki, Tim Ferriss, Gina Trapani, Om Malik…