Yellow with Grayscale Photos Photographer General
SNAPCHAT PR & COMMUNICATIONS STRATEGY
THE ISSUE
THE SOLUTIONS Issue a public apology :
to Rihanna and all victims of domestic violence
such as global charity End Domestic Violence (EDV) Foundation, to fund reports and help support their ongoing work across the globe
Invest in a domestic violence charity :
a series of Snapchat takeovers Feature stories of run in order to raise awareness domestic violence : for Domestic Violence Awareness Month and continue running survivors for DVAM campaigns that focus on women, such as a #MeToo takeover
In light of recent developments, Collaborate with reach out to Rihanna and ask whether she would be interested in collaborating Rihanna : on future campaigns that may be of interest to her
MEDIA & POLITICAL STAKEHOLDERS
CAMPAIGN MESSAGES
Rihanna
Snapchat accepts accountabilityfor its mistakes
Contact : Amanda Silverman, Publicist, 42 West
EDV, Women's aid
Snapchat does not tolerate domestic violence
Contact : patron Baroness Scotland, Women's Aid Press Office
Snapchat believes in using social media to empower women
relevant influencers
YouTubers : Samantha Maria, Matthew Santoro, KayRay Celebs : Halle Berry, Mariah Carey
Snapchat believes in collaborating for the greater good
Sascha Gill, FleishmanHillard Fishburn
THE ISSUE
THE SOLUTIONS Issue a public apology :
to Rihanna and all victims of domestic violence
such as global charity End Domestic Violence (EDV) Foundation, to fund reports and help support their ongoing work across the globe
Invest in a domestic violence charity :
a series of Snapchat takeovers Feature stories of run in order to raise awareness domestic violence : for Domestic Violence Awareness Month and continue running survivors for DVAM campaigns that focus on women, such as a #MeToo takeover
In light of recent developments, Collaborate with reach out to Rihanna and ask whether she would be interested in collaborating Rihanna : on future campaigns that may be of interest to her
MEDIA & POLITICAL STAKEHOLDERS
CAMPAIGN MESSAGES
Rihanna
Snapchat accepts accountabilityfor its mistakes
Contact : Amanda Silverman, Publicist, 42 West
EDV, Women's aid
Snapchat does not tolerate domestic violence
Contact : patron Baroness Scotland, Women's Aid Press Office
Snapchat believes in using social media to empower women
relevant influencers
YouTubers : Samantha Maria, Matthew Santoro, KayRay Celebs : Halle Berry, Mariah Carey
Snapchat believes in collaborating for the greater good
Sascha Gill, FleishmanHillard Fishburn
