your course launch checklist
LAUNCH YOUR SIGNATURE COURSE
™
FROM MARIAH COZ
Ready to see what really happens behind the scenes of a big course launch? This checklist and cheatsheet will help you prepare for your signature course launch. If you want to make a full-time income launching just a few times per year, you can with your own signature course. If you want to make an income and and impact with your skills, experiences, or knowledge - online courses are the best way to do that. Enjoy the checklist! © Mariah Coz
YOUR COURSE LAUNCH CHECKLIST Pre-Launch List-Building: 60-90 Days Before Launch • Choose your name, hook, and headline • Set up your landing page or “coming soon page” with a lead magnet (checklist, cheatsheet). • Create Mini-Course of your idea, offer as an opt-in, promote in the communities where your customer spends time • 4-6 Guest Blog Posts with Content Upgrades • 4 Webinars to grow your list (with co-hosts or solo)
Pre-Launch: 60 Days Before Launch • Outline your course content • Design and write sales page • Outline your launch dates, milestones, and goals • Write more guest posts, do podcast interviews, and promote your lead magnet or free course • Free Q & A Call for connecting with customers and market research • Write and record your course content • Send your VIP list (those that opted in for your lead magnet) content each week leading up to the launch Pre-Sale: 30 Days Before Launch • Find your affiliates and set up your affiliate program • Give your VIPs access to purchase the course before you launch at a special early-bird price • Start a challenge, giveaway, or other marketing strategy to build interest • Outline and write your 30-day, 12-part launch sequence • Set your webinar dates for your launch • Educate your audience • Upload your course to your course platform • Give your affiliates access to their marketing materials, their affiliate site log-in, and instructions.
© Mariah Coz
Launch: 10-14 Days • Switch from pre-sale page to full sales page • Test your tech • Open the cart • Write 3 amazing and actionable blog posts about your course topic and publish during the launch • Deploy your pre-written launch sequence • Deliver your signature launch webinars (multiple times) • Deliver any JV materials: webinars or launch emails • Price increases and urgency • Introduce mid-launch bonuses • Close the cart After Your Launch: • Celebrate! • Focus on your students • Design and implement your evergreen sales strategy • Reflect on your launch and note what you’d like to do differently next time
© Mariah Coz
Ready to make an income and an impact? Hi! I’m Mariah. Want to learn how to build and launch courses from someone who has launched 6 new courses in 18 months, and has had more than twenty successful 5-6 figure launches? I'm Mariah, and I've taught more than 3,000 students through online courses, and earned multiple six figures in less than a year. Launch Your Signature Course is the step by step program that shows you how to turn your idea, your skills, your knowledge and experience into a profitable online course. In this program, we take you by the hand and show you exactly how to create and launch your own signature course. You’ll learn everything from pre-launch list-building, to creating highconverting sales pages and successful lesson plans, and how to package and price your course. This really is the most comprehensive, resource-packed course on the subject. Build an asset you can sell again and again. Discover profits, freedom, independence, and expert status.
Learn how at LaunchYourSignatureCourse.com
© Mariah Coz
™
FROM MARIAH COZ
Ready to see what really happens behind the scenes of a big course launch? This checklist and cheatsheet will help you prepare for your signature course launch. If you want to make a full-time income launching just a few times per year, you can with your own signature course. If you want to make an income and and impact with your skills, experiences, or knowledge - online courses are the best way to do that. Enjoy the checklist! © Mariah Coz
YOUR COURSE LAUNCH CHECKLIST Pre-Launch List-Building: 60-90 Days Before Launch • Choose your name, hook, and headline • Set up your landing page or “coming soon page” with a lead magnet (checklist, cheatsheet). • Create Mini-Course of your idea, offer as an opt-in, promote in the communities where your customer spends time • 4-6 Guest Blog Posts with Content Upgrades • 4 Webinars to grow your list (with co-hosts or solo)
Pre-Launch: 60 Days Before Launch • Outline your course content • Design and write sales page • Outline your launch dates, milestones, and goals • Write more guest posts, do podcast interviews, and promote your lead magnet or free course • Free Q & A Call for connecting with customers and market research • Write and record your course content • Send your VIP list (those that opted in for your lead magnet) content each week leading up to the launch Pre-Sale: 30 Days Before Launch • Find your affiliates and set up your affiliate program • Give your VIPs access to purchase the course before you launch at a special early-bird price • Start a challenge, giveaway, or other marketing strategy to build interest • Outline and write your 30-day, 12-part launch sequence • Set your webinar dates for your launch • Educate your audience • Upload your course to your course platform • Give your affiliates access to their marketing materials, their affiliate site log-in, and instructions.
© Mariah Coz
Launch: 10-14 Days • Switch from pre-sale page to full sales page • Test your tech • Open the cart • Write 3 amazing and actionable blog posts about your course topic and publish during the launch • Deploy your pre-written launch sequence • Deliver your signature launch webinars (multiple times) • Deliver any JV materials: webinars or launch emails • Price increases and urgency • Introduce mid-launch bonuses • Close the cart After Your Launch: • Celebrate! • Focus on your students • Design and implement your evergreen sales strategy • Reflect on your launch and note what you’d like to do differently next time
© Mariah Coz
Ready to make an income and an impact? Hi! I’m Mariah. Want to learn how to build and launch courses from someone who has launched 6 new courses in 18 months, and has had more than twenty successful 5-6 figure launches? I'm Mariah, and I've taught more than 3,000 students through online courses, and earned multiple six figures in less than a year. Launch Your Signature Course is the step by step program that shows you how to turn your idea, your skills, your knowledge and experience into a profitable online course. In this program, we take you by the hand and show you exactly how to create and launch your own signature course. You’ll learn everything from pre-launch list-building, to creating highconverting sales pages and successful lesson plans, and how to package and price your course. This really is the most comprehensive, resource-packed course on the subject. Build an asset you can sell again and again. Discover profits, freedom, independence, and expert status.
Learn how at LaunchYourSignatureCourse.com
© Mariah Coz
