2015 Annual Meeting
2015 Annual Meeting Insider DMO Operations Secrets from the World’s Foremost Experts The Westin Key West Resort & Marina, Key West, FL
September 9-11, 2015
Annual Meeting Wednesday, September 9, 2015 2:00 p.m. – 5:00 p.m.
Board of Directors Meeting
4:00 p.m. – 6:00 p.m.
Registration Desk Open
5:00 p.m. – 6:30 p.m.
Welcome Reception
Sponsored by
Thursday, September 10, 2015 7:30 a.m.
Registration Desk Open
Continental Breakfast Legislative Report by Mat Forrest A Sneak Peak into VISIT FORIDA’s New Strategic Plan and What it Means to Your DMO
10:30 a.m. – 11:15 a.m.
DMAI’s Destination Next with Michael Gehrisch
11:15 p.m – 12:00 Noon
Vacation Rental Managers Association Update with Paul Hayes
12:00 noon – 1:00 p.m.
Networking Luncheon
1:00 p.m – 2:00 p.m
Which is best for your community, a public or a private DMO?
2:15 p.m – 3:15 p.m
Fresh Lessons on Successful Leadership at Florida DMOs
3:30 p.m – 4:30 p.m
Successfully Navigating Controversial Community Issues
6:00 p.m. – 10:00 p.m.
Miles Evening Event
Friday, September 11, 2015 8:00 a.m. – 9:00 a.m.
Continental Breakfast
9:00 a.m. – 12:00 noon
Annual Business Meeting/State of the State Report
2
The support from the following partners makes our meetings possible: Diamond Partners
Platinum Partners
Gold Partners
3
Educational Programming Thursday, September 10, 2015\
Legislative Report with Mat Forrest Get an insider’s look into the key races throughout Florida that will impact the Florida Legislature, what they mean for the tourism industry and what they could mean to your community.
A Sneak Peak into VISIT FORIDA’s New Strategic Plan and What it Means to Your DMO Throughout 2015 VISIT FLORIDA has engaged leadership and stakeholders in creating a new strategic plan for Florida’s tourism marketing agency. This plan will be focused on what VISIT FLORIDA and the state need to achieve within the next five years to attract and accommodate a growing visitor market. This session will give you a peak into the new strategic plan and outline the impact to your DMO.
Which is Best for Your Community, a Public or Private DMO? DT Minich, Experience Kissimmee Lee Daniel, Visit Tallahassee Glenn Hastings, St. Johns Tourist Development Council Steve Hayes, Visit Pensacola What is the best way to structure a DMO within Florida, private versus public? And, what are the pros and cons of each of the structures? This session will provide needed insight into the choices and considerations you should make in determining the best structure for your community. This panel will feature a lively discussion. Make sure you bring your questions because you’ll finally have a forum to ask and get answers.
4
Educational Programming Fresh Lessons on Successful Leadership at Florida DMOs George Aguel, Visit Orlando Ed Caum, Pasco County Office of Tourism Development While each of our panelists have extensive experience with DMOs, they each began their current position within the last two years. The honeymoon period is long-gone, they’ve had to manage expectations, get stakeholder buy-in and focus community support on a fresh vision for attracting visitors. This will be a frank, insider’s-only discussion of what it takes to succeed in the local political climate so your DMO can do the important work of attracting visitors to your community.
Successfully Navigating Controversial Community Issues Dan Rowe, Panama City Beach Convention & Visitors Bureau Ed Schroeder, Emerald Coast Convention & Visitors Bureau Tourism directors often face controversial issues within a community. It can be anything from management of natural resources, frustration over visitors at restaurants and roads to uses of Tourist Development Taxes. Over the last 12-months these directors have faced controversial issues within their community. Each director on this panel was responsive to their community’s needs, navigated the politics and continued their bureau’s job of attracting visitors. Learn how you can support your community through emotionally charged issues while remaining focused on your responsibility to attract visitors.
Friday, September 11, 2015
Annual Business Meeting/ State of the State Report Hear from your peers throughout the Florida DMO industry about what’s happening within their community, what’s working and what they have planned next.
5
Meeting location: The Westin Key West Resort & Marina 245 Front Street Key West, FL 33040 (305) 294-4000 The Westin Key West Resort & Marina rates begin at $199 per night. Call (305) 294-4000 for reservations, and be sure to mention the Florida Association of Destination Marketing Organizations Annual Meeting to receive the reduced rate. Reservations should be made before Tuesday, August 11, 2015 to guarantee rate and availability. Our host hotel has sold out for the last 5 FADMO meetings. Be sure to make your reservation now to avoid the inconvenience of staying off-site at an alternate hotel.
6
2015 FADMO Annual Meeting Registration Form September 9-11, 2015 Use one form for up to four registrants from the same company. Use copies of this form to register more people. Do Not Miss Out! Registration Contact Name__________________________________________________________________________ Company_________________________________________________________________________________________ Address___________________________________________________________________________________________ City_________________________________________________________ State_____________ Zip________________ Phone________/ __________________ FAX_______ / _________________ E-mail_______________________________ Please circle the correct amount for each registrant and write name on the line provided. DMO MEMBER Registration
After September 2nd add
#1
$245
$100
#2
$195
$100
#3
$195
$100
#4
$195
$100 Grand Total
Method of Payment: q Check (payable to FADMO)
q Visa
q MasterCard
Total Amount
_______________
q American Express
Card # _______________________________________________________ Exp. Date _________ Sec. Code:__________ Name on Card ________________________________________________________________________________________ Signature_________________________________________________________________________________________ Cancellation Policy: A refund of your registration fee will be made minus a $25 processing fee, if cancellation is received in writing seven days prior to the date of the event. Alternates are encouraged to attend for any pre-registrant who is unable to attend. For our compliance with the Americans with Disabilities Act, please contact our office if you need any special accommodations. A minimum of seven days notice is required.
Three Easy Ways to Register Mail: FADMO 1390 Timberlane Road Tallahassee, FL 32312
Phone: 850/222-6000 (with Visa/MC/Amex)
FAX: 850/222-6002 (with Visa/MC/Amex)
7
1390 Timberlane Road Tallahassee, FL 32312
2015 Annual Meeting Insider DMO Operations Secrets from the World’s Foremost Experts The Westin Key West Resort & Marina, Key West, FL
September 9-11, 2015
8
September 9-11, 2015
Annual Meeting Wednesday, September 9, 2015 2:00 p.m. – 5:00 p.m.
Board of Directors Meeting
4:00 p.m. – 6:00 p.m.
Registration Desk Open
5:00 p.m. – 6:30 p.m.
Welcome Reception
Sponsored by
Thursday, September 10, 2015 7:30 a.m.
Registration Desk Open
Continental Breakfast Legislative Report by Mat Forrest A Sneak Peak into VISIT FORIDA’s New Strategic Plan and What it Means to Your DMO
10:30 a.m. – 11:15 a.m.
DMAI’s Destination Next with Michael Gehrisch
11:15 p.m – 12:00 Noon
Vacation Rental Managers Association Update with Paul Hayes
12:00 noon – 1:00 p.m.
Networking Luncheon
1:00 p.m – 2:00 p.m
Which is best for your community, a public or a private DMO?
2:15 p.m – 3:15 p.m
Fresh Lessons on Successful Leadership at Florida DMOs
3:30 p.m – 4:30 p.m
Successfully Navigating Controversial Community Issues
6:00 p.m. – 10:00 p.m.
Miles Evening Event
Friday, September 11, 2015 8:00 a.m. – 9:00 a.m.
Continental Breakfast
9:00 a.m. – 12:00 noon
Annual Business Meeting/State of the State Report
2
The support from the following partners makes our meetings possible: Diamond Partners
Platinum Partners
Gold Partners
3
Educational Programming Thursday, September 10, 2015\
Legislative Report with Mat Forrest Get an insider’s look into the key races throughout Florida that will impact the Florida Legislature, what they mean for the tourism industry and what they could mean to your community.
A Sneak Peak into VISIT FORIDA’s New Strategic Plan and What it Means to Your DMO Throughout 2015 VISIT FLORIDA has engaged leadership and stakeholders in creating a new strategic plan for Florida’s tourism marketing agency. This plan will be focused on what VISIT FLORIDA and the state need to achieve within the next five years to attract and accommodate a growing visitor market. This session will give you a peak into the new strategic plan and outline the impact to your DMO.
Which is Best for Your Community, a Public or Private DMO? DT Minich, Experience Kissimmee Lee Daniel, Visit Tallahassee Glenn Hastings, St. Johns Tourist Development Council Steve Hayes, Visit Pensacola What is the best way to structure a DMO within Florida, private versus public? And, what are the pros and cons of each of the structures? This session will provide needed insight into the choices and considerations you should make in determining the best structure for your community. This panel will feature a lively discussion. Make sure you bring your questions because you’ll finally have a forum to ask and get answers.
4
Educational Programming Fresh Lessons on Successful Leadership at Florida DMOs George Aguel, Visit Orlando Ed Caum, Pasco County Office of Tourism Development While each of our panelists have extensive experience with DMOs, they each began their current position within the last two years. The honeymoon period is long-gone, they’ve had to manage expectations, get stakeholder buy-in and focus community support on a fresh vision for attracting visitors. This will be a frank, insider’s-only discussion of what it takes to succeed in the local political climate so your DMO can do the important work of attracting visitors to your community.
Successfully Navigating Controversial Community Issues Dan Rowe, Panama City Beach Convention & Visitors Bureau Ed Schroeder, Emerald Coast Convention & Visitors Bureau Tourism directors often face controversial issues within a community. It can be anything from management of natural resources, frustration over visitors at restaurants and roads to uses of Tourist Development Taxes. Over the last 12-months these directors have faced controversial issues within their community. Each director on this panel was responsive to their community’s needs, navigated the politics and continued their bureau’s job of attracting visitors. Learn how you can support your community through emotionally charged issues while remaining focused on your responsibility to attract visitors.
Friday, September 11, 2015
Annual Business Meeting/ State of the State Report Hear from your peers throughout the Florida DMO industry about what’s happening within their community, what’s working and what they have planned next.
5
Meeting location: The Westin Key West Resort & Marina 245 Front Street Key West, FL 33040 (305) 294-4000 The Westin Key West Resort & Marina rates begin at $199 per night. Call (305) 294-4000 for reservations, and be sure to mention the Florida Association of Destination Marketing Organizations Annual Meeting to receive the reduced rate. Reservations should be made before Tuesday, August 11, 2015 to guarantee rate and availability. Our host hotel has sold out for the last 5 FADMO meetings. Be sure to make your reservation now to avoid the inconvenience of staying off-site at an alternate hotel.
6
2015 FADMO Annual Meeting Registration Form September 9-11, 2015 Use one form for up to four registrants from the same company. Use copies of this form to register more people. Do Not Miss Out! Registration Contact Name__________________________________________________________________________ Company_________________________________________________________________________________________ Address___________________________________________________________________________________________ City_________________________________________________________ State_____________ Zip________________ Phone________/ __________________ FAX_______ / _________________ E-mail_______________________________ Please circle the correct amount for each registrant and write name on the line provided. DMO MEMBER Registration
After September 2nd add
#1
$245
$100
#2
$195
$100
#3
$195
$100
#4
$195
$100 Grand Total
Method of Payment: q Check (payable to FADMO)
q Visa
q MasterCard
Total Amount
_______________
q American Express
Card # _______________________________________________________ Exp. Date _________ Sec. Code:__________ Name on Card ________________________________________________________________________________________ Signature_________________________________________________________________________________________ Cancellation Policy: A refund of your registration fee will be made minus a $25 processing fee, if cancellation is received in writing seven days prior to the date of the event. Alternates are encouraged to attend for any pre-registrant who is unable to attend. For our compliance with the Americans with Disabilities Act, please contact our office if you need any special accommodations. A minimum of seven days notice is required.
Three Easy Ways to Register Mail: FADMO 1390 Timberlane Road Tallahassee, FL 32312
Phone: 850/222-6000 (with Visa/MC/Amex)
FAX: 850/222-6002 (with Visa/MC/Amex)
7
1390 Timberlane Road Tallahassee, FL 32312
2015 Annual Meeting Insider DMO Operations Secrets from the World’s Foremost Experts The Westin Key West Resort & Marina, Key West, FL
September 9-11, 2015
8
