2017 MINI media kit
2017 MINI media kit
@theminimagazine
@minimagazine
/theminimag
www.mini-magazine.com
/minimagnow
What Is Mini? Mini Magazine is a digital lifestyle publication for the modern parent. We skip the generic details found in most parenting publications and turn up the volume with children’s ensembles from Bonpoint and Jacadi— chic nursery decor from Stokke, DwellStudio, and Oeuf— designer and celebrity interviews with cool parents like Kourtney Kardashian, Mario Lopez, Jessica Alba, and Tamera Mowry. Mini has more of what you love with a pint-sized focus. Because small is chic™.
“Mini recognized a void and filled it. It’s exactly what modern parents want in a chic, style-centered digital layout— it’s your favorite shelter magazine meets Vogue for the juice-box crowd.” Kate Kirby, Mini Magazine Founder + Editor in Chief
Who Is Mini? Mini Magazine’s targeted audience and readers are interested in great style at all price points. As a result, the publication includes pieces running the fashion gamut from Stella McCartney and Burberry to Target and H&M. Although Mini Magazine’s target market is primarily parents of children aged 0-10, the majority of readers are women aged 25-34 and account for roughly 95% of readership.
OUR AUDIENCE
91%
50%
31%
71%
F E MA L E
AGE 2 5 - 3 4
AGE 3 5 - 4 4
U S RE ADE RS
100K
34K
9.8K
5.7K
AV E R AG E PAG E V I E W S P E R M O N TH
IN S TAGR AM FO LLO W E RS
T W IT T E R FO LLO W E RS
FAC E BOOK FOL LOWE RS
TO P CO U N T RIE S US
UK
CA
AUS
FR
who READS mini? Mini Magazine’s target market is primarily parents of children aged 0-10, with the majority of readers being women aged 25-34. Mini is also an exclusively digital publication, allowing it to be read by parents the world over.
HOW MANY READ MINI? Mini Magazine has grown exponentially since its launch in April of 2011 and continues to see significant growth month to month. For instance, during the month of an issue launch, our content-rich publications have been known to bring traffic increases of up to 169% to our website! *please inquire for average monthly page views and unique viewers
november-february
march-may Spring Issue
Summer Issue
Fall Issue
• • • • • •
• • • •
• • • •
• • • • •
Holiday Issue
Celebrity Gift Picks Holiday Gift Guide Holiday Traditions Holiday Recipes Fashion: Winter Trends Fashion: Outerwear
Kids Interior Design Fashion: Splash Gear Spring Break Ideas Mini Black Book: Top Travel Locale Awards • Rainy Day Solutions
june-august Summer Vacation Tips Warm Weather Trends Fashion: Swimwear Fashion: Sunny Weather Ensembles
august-october Back to School Tips Fall Fashion Trends Fashion: School Days Fashion: Outerwear Products: Backpacks and Lunchboxes
in every issue • Mommy Chic: Mommy Must-Haves • On Our Radar • New Book Releases • Seasonal Trends • What’s New in Tech • Mini Cal: Upcoming Events
• Editor’s List • Celebrity Feature: What’s in the Bag? • Insider Scoop • On the Scene: New Products Up Close • How-To Features • Kid-Friendly Decor and Inspiration
• Celebrity Cover Story
All calendar dates are subject to change
advertising rates
advertising rates
website
digital issues
full page ad
$ 800
rectangle, 300x250 ad
$ 350/mo
half page ad
$ 550
title banner
$550/MO
TWO PAGE SPREAD
$ 1000
inside front cover
$ 900
sponsored blog post
$ 300
sponsored INSTAGRAM post
$ 200
includes editorial placement
includes social and blog posts
now available
advertising PACKAGES custom
please inquire for more advertising package rates including custom-sized issue ads, custom-sized website ads, additional sponsored social media posts, monthly social media packages and more
Contact: Kaitlyn Kirby | [email protected] FEATURED ON:
@theminimagazine
@minimagazine
/theminimag
www.mini-magazine.com
/minimagnow
What Is Mini? Mini Magazine is a digital lifestyle publication for the modern parent. We skip the generic details found in most parenting publications and turn up the volume with children’s ensembles from Bonpoint and Jacadi— chic nursery decor from Stokke, DwellStudio, and Oeuf— designer and celebrity interviews with cool parents like Kourtney Kardashian, Mario Lopez, Jessica Alba, and Tamera Mowry. Mini has more of what you love with a pint-sized focus. Because small is chic™.
“Mini recognized a void and filled it. It’s exactly what modern parents want in a chic, style-centered digital layout— it’s your favorite shelter magazine meets Vogue for the juice-box crowd.” Kate Kirby, Mini Magazine Founder + Editor in Chief
Who Is Mini? Mini Magazine’s targeted audience and readers are interested in great style at all price points. As a result, the publication includes pieces running the fashion gamut from Stella McCartney and Burberry to Target and H&M. Although Mini Magazine’s target market is primarily parents of children aged 0-10, the majority of readers are women aged 25-34 and account for roughly 95% of readership.
OUR AUDIENCE
91%
50%
31%
71%
F E MA L E
AGE 2 5 - 3 4
AGE 3 5 - 4 4
U S RE ADE RS
100K
34K
9.8K
5.7K
AV E R AG E PAG E V I E W S P E R M O N TH
IN S TAGR AM FO LLO W E RS
T W IT T E R FO LLO W E RS
FAC E BOOK FOL LOWE RS
TO P CO U N T RIE S US
UK
CA
AUS
FR
who READS mini? Mini Magazine’s target market is primarily parents of children aged 0-10, with the majority of readers being women aged 25-34. Mini is also an exclusively digital publication, allowing it to be read by parents the world over.
HOW MANY READ MINI? Mini Magazine has grown exponentially since its launch in April of 2011 and continues to see significant growth month to month. For instance, during the month of an issue launch, our content-rich publications have been known to bring traffic increases of up to 169% to our website! *please inquire for average monthly page views and unique viewers
november-february
march-may Spring Issue
Summer Issue
Fall Issue
• • • • • •
• • • •
• • • •
• • • • •
Holiday Issue
Celebrity Gift Picks Holiday Gift Guide Holiday Traditions Holiday Recipes Fashion: Winter Trends Fashion: Outerwear
Kids Interior Design Fashion: Splash Gear Spring Break Ideas Mini Black Book: Top Travel Locale Awards • Rainy Day Solutions
june-august Summer Vacation Tips Warm Weather Trends Fashion: Swimwear Fashion: Sunny Weather Ensembles
august-october Back to School Tips Fall Fashion Trends Fashion: School Days Fashion: Outerwear Products: Backpacks and Lunchboxes
in every issue • Mommy Chic: Mommy Must-Haves • On Our Radar • New Book Releases • Seasonal Trends • What’s New in Tech • Mini Cal: Upcoming Events
• Editor’s List • Celebrity Feature: What’s in the Bag? • Insider Scoop • On the Scene: New Products Up Close • How-To Features • Kid-Friendly Decor and Inspiration
• Celebrity Cover Story
All calendar dates are subject to change
advertising rates
advertising rates
website
digital issues
full page ad
$ 800
rectangle, 300x250 ad
$ 350/mo
half page ad
$ 550
title banner
$550/MO
TWO PAGE SPREAD
$ 1000
inside front cover
$ 900
sponsored blog post
$ 300
sponsored INSTAGRAM post
$ 200
includes editorial placement
includes social and blog posts
now available
advertising PACKAGES custom
please inquire for more advertising package rates including custom-sized issue ads, custom-sized website ads, additional sponsored social media posts, monthly social media packages and more
Contact: Kaitlyn Kirby | [email protected] FEATURED ON:
