media kit 2017
MEDIA KIT 2017 © 2017 National Peace Corps Association.
We are the Peace Corps community National Peace Corps Association (NPCA) envisions a united and vibrant Peace Corps community--one that is mobilized to create social change. After 35 years as an association of Peace Corps alumni, NPCA has transformed itself into a mission-driven social impact organization that mobilizes over 225,000 individuals and more than 165 affiliate groups to act on their Peace Corps ideals. NPCA advances this mission through three specific goals: 1) Help the Peace Corps be the best that it can be; 2) Empower members and affiliate groups to thrive; and 3) Amplify the Peace Corps community’s global development impact.
There are multiple ways to get your brand in front of the Peace Corps community:
Print Advertising
Online Advertising
E-NewsletterAdvertising
WorldView magazine is the quarterly publication of the National Peace Corps Association, the nation’s leading nonprofit supporting Returned Peace Corps Volunteers and the Peace Corps community. Visit www.WorldViewMagazine.com to see back issues.
NPCA’s website, www.PeaceCorpsConnect.org, is visited every day by prospective, current and Returned Peace Corps Volunteers, their friends and family, and others who are interested in the Peace Corps and its values. We offer a variety of ways for advertisers to put their messages in front of this community.
Each week NPCA’s e-news reaches the inboxes of the Peace Corps community, informing RPCVs, serving Volunteers and those who are simply interested in the Peace Corps community about advocacy, service and educational opportunities, as well as news about people who are making a difference.
NPCA MEDIA KIT / 2
Audience Reach
55,000
75
E-newsletter subscribers
FOURTEEN THOUSAND+ WorldView magazine subscribers
THOUSAND+ monthly page views
15,000+
avg monthly uniques
Who We Are
50
%
61%
32
%
47
%
32
%
travelmonthly
Current and/or previous employers of readers 50% International Development Organization 61% Nonprofit Organization 32% Nongovernmental Organization 47% City, State, or Federal agency
65% travel multiple times per year 68% believe traveling is very important
Values
Missiondriven
Informed
Experiential
80% consider a retailer’s ethical sourcing before purchasing.
76% believe it is “very important” to follow news, the arts, politics and commerce of the cultures of the larger world.
52% spend discretionary money on experiences (travel, concerts, dining out, ect.)
76% care about the mission behind the brands they purchase.
NPCA MEDIA KIT / 3
WorldView WorldView magazine serves the greater Peace Corps community with news, comment, the arts, politics and commerce of the cultures of the larger world. CIRCULATION MORE THAN 14,000 individuals receive each issue of WorldView. Estimated pass-along readership is 45,000. Our readers are on intimate terms with the world because they have lived and worked in its far corners as members of the Peace Corps. WorldView is mailed to 6,700 members of NPCA, an alumni association of Returned Peace Corps Volunteers who maintain their commitment to public service and the global community. We also guarantee added overseas circulation to more than 8,100 Peace Corps Volunteers now working in over 63 countries, as well as all members of Congress, key officials in the White House, the Peace Corps and the State Department, journalists covering international affairs, and the heads of more than 140 private relief organizations and development agencies.
PASS-ALONG READERSHIP
CIRCULATION
FREQUENCY
45,000+
14,809 avg.
quarterly
NPCA MEDIA KIT / 4
WorldView READERS VALUE WORLDVIEW
92 % 85 % 62 %
find something of value in each issue.
B&W
One Issue
Each of Four Issues
Full Page $4,000.00 $3,000.00 2/3 Page $2,800.00 $2,250.00
agree that seeing an ad in WorldView gives them a positive impression of the advertiser. spend between 30 and 90 minutes reading each issue.
1/2 Page $2,000.00 $1,800.00 1/3 Page $1,500.00 $1,200.00 1/6 Page $1,000.00 $800.00 2-page Spread $6,800.00 $5,100.00
4 Color
One Issue
Each of Four Issues
Full Page $4,350.00 $3,350.00 2/3 Page $3,150.00 $2,600.00
44
%
share their copy with someone else.
1/2 Page $2,350.00 $2,150.00 1/3 Page $1,850.00 $1,550.00 1/6 Page $1,350.00 $1,150.00 2-Page Spread $7,150.00 $5,450.00
“
Advertising in WorldView is non-negotiable for us. The ads hit our target market; internationallyminded individuals who are committed to making a difference in the world.”
Covers
One Issue
Each of Four Issues
Inside back cover
$5,220.00
$4,020.00
Inside front cover
$5,438.00
$4,188.00
Outside back cover
$5,940.00
$4,570.00
Full Page only. Color Only Inserts: For space rates, contact our advertising representative. Discounts: Recognized ad agencies receive 15% off.
— Jill Stoffers, Recruiting Director Monterey Institute of International Studies
Questions? Contact Scott Oser at 301.279.0468 or by email at [email protected]
NPCA MEDIA KIT / 5
WorldView FILE PREPARATION
MECHANICAL SPECS
Magazine Trim Size: 8-1/8” x 10 3/4”. Do not use a standard such as 8 1/2” by 11”.
Ad Size
Bleeds: Available on full page, full spread, and half page spreads only. Extend art 1/8” beyond trim for bleeds. Keep copy and images at least 1/4” inside trim. Binding: Saddle-stitched. Printing Method: Web offset Color: CMYK PROOFS: Ads should be accompanied by a proof, preferably printed from the native file. Preferred Format*: • PDF • Press-optimized
Width
Height
Full Page
7 1/4”
9 7/8”
Full Page Bleed
8 3/8”
11”
2/3 Vertical
4 3/4”
9 7/8”
1/2 Horizantal
7 1/4”
4 7/8”
1/2 Vertical
4 3/4”
7 1/4”
1/3 Square
4 3/4”
4 7/8”
1/3 Vertical
2 1/4”
9 7/8”
1/6 Horizontal
4 3/4”
2 3/8”
1/6 Vertical
2 1/4”
4 7/8”
2-Page Spread
15”
9 7/8”
2-Page Spread Bleed
16 1/2”
11”
• High resolution images (300dpi) • CMYK color File Delivery: Submit files via email with subect line indicating which issue to WorldView Editor at news@peacecorpsconnect. org *Any other process or format must be cleared by the WorldView editor in advance.
Issue
Editorial Focus
Space Deadline
Materials Deadline
Mail Date
Spring 2017
Refugees
January 17
February 3
March 16
Summer 2017
Kennedy’s Kids: Today's RPCV
August 2
August 9
September 12
Fall 2017
Climate Resilience
July 25
August 1
September 9
Winter 2017
TBA
October 23
October 30
December 1
Questions? Contact Scott Oser at 301.279.0468 or by email at [email protected]
NPCA MEDIA KIT / 6
Website www.PeaceCorpsConnect.org Make the most of your marketing efforts! In addition to advertising in WorldView magazine, the National Peace Corps Association offers great opportunities to increase the impact of your message. Whether you offer jobs, products, or services, we’ll put you in touch with exactly the right audience! The National Peace Corps Association offers advertising opportunities on its website. The site is viewed daily for resources, information and social networking among RPCVs, serving Volunteers, WorldView readers, NGOs, the families and friends of Volunteers, the media, legislators, and more.
MONTLY PAGE VIEWS
NEW VISITORS
RETURNING VISITORS
75,000
60%
40%
NPCA MEDIA KIT / 7
Website To maximize brand exposure and CTR, a 350x350 ad is embedded on all of the following pages on www.PeaceCorpsConnect.org: Location Size One Month Three Months Home Page About Page Your Career Page Your Education Page WorldView Page 350x350 $850.00 $2,400.00 • Ads are available on a monthly or quarterly basis. • Ads must be stable. Files must not exceed 4MB and should preferably be under 500KB. • We will accept .PNG, .GIF and .JPG formats. Include click-through URL and backup redirect URL. Alternate image must be supplied. Any required adjustments will be billed at cost plus 25%
NPCA MEDIA KIT / 8
E-Newsletter NPCA’s e-newsletter has been a longtime favorite of RPCVs, serving PCVs, and those invested in the Peace Corps community. Each month, the information regarding advocacy, service, and fundraising efforts are highlighted in the newsletter. With an impressive circulation of over 55,000, this newsletter is the perfect opportunity to showcase your company, product, job listing, or cause. Location Size Rate Leader Board
600 x 75 pixels
$2,000
In-Content
600 x 75 pixels
$1250
Anchor
600 x 175 pixels
$750
FREQUENCY
AUDIENCE
CIRCULATION
bi-weekly
RPCVs
55,000+
serving Volunteers and other readers interested in the Peace Corps
as of August 1, 2016
NPCA MEDIA KIT / 9
E-Newsletter Examples LEADER BOARD 600 X 75 PIXELS
ANCHOR 600 X 175 PIXELS
NPCA MEDIA KIT / 10
2017 Advertising Order Contact details Company
Address
Contact Name
Phone
Order Date
Email
WorldView Advertising SIZE Full page
1/2 page (vertical)
1/2 page (horizontal)
2/3 page
1/3 page (vertical)
1/3 page (square)
1/6 page (vertical)
1/6 page (horizontal)
2-Page spread
PLACEMENT Back Cover
Inside Front Cover
Inside Back Cover
ISSUE Spring 2017
Summer 2017
Fall 2017
Winter 2017
Price per ad WorldView total
PeaceCorpsConnect.org Website 2017 Jan
Feb
March
Price per ad
April
May
June
July
Aug
Sept
Oct
Nov
Dec
Website total
NPCA E-Newsletter Advertising LEADER BOARD Jan
Feb
March
April
May
June
July
Aug
Sept
Oct
Nov
Dec
Feb
March
April
May
June
July
Aug
Sept
Oct
Nov
Dec
Feb
March
April
May
June
July
Aug
Sept
Oct
Nov
Dec
In-Content Jan Anchor Jan
NPCA MEDIA KIT / 11
Price per ad
E-news total
TOTAL
2017 Advertising Order Contract AD MATERIALS: All advertising materials should be sent via email to [email protected] This Insertion Order is a contract between the National Peace Corps Association (NPCA) and the advertiser for advertising space in the selected publications. Advertisements will not be placed without a fully completed and signed Insertion Order. Insertion Orders should be emailed, faxed, or mailed to: • MAIL: National Peace Corps Association, 1900 L Street NW, Suite 610, Washington, DC 20036 • FAX: 301.315.2065 • EMAIL: [email protected]
Signature Date
Payment Information Company (if applicable) Billing Contact (name on card) Billing Address Billing Phone Number Check # Visa M/C (circle one)
Credit Card #
Sec. Code
Exp.
For multiple insertions, check one: Charge my card all at once
Charge my card on the 1st of the month of each insertion
If you have any questions about your Insertion Order of billing, please contact us at: [email protected] or 202.293.7728, ext. 16. If you have any questions regarding your advertising, please contact Scott Oser at: 301.279.0468 or via email at [email protected].
Thank you for your interest in and support of the National Peace Corps Association. NPCA QUESTIONS? Contact Scott Oser at 301.279.0468 or by email at [email protected] NPCA MEDIA KIT / 12
We are the Peace Corps community National Peace Corps Association (NPCA) envisions a united and vibrant Peace Corps community--one that is mobilized to create social change. After 35 years as an association of Peace Corps alumni, NPCA has transformed itself into a mission-driven social impact organization that mobilizes over 225,000 individuals and more than 165 affiliate groups to act on their Peace Corps ideals. NPCA advances this mission through three specific goals: 1) Help the Peace Corps be the best that it can be; 2) Empower members and affiliate groups to thrive; and 3) Amplify the Peace Corps community’s global development impact.
There are multiple ways to get your brand in front of the Peace Corps community:
Print Advertising
Online Advertising
E-NewsletterAdvertising
WorldView magazine is the quarterly publication of the National Peace Corps Association, the nation’s leading nonprofit supporting Returned Peace Corps Volunteers and the Peace Corps community. Visit www.WorldViewMagazine.com to see back issues.
NPCA’s website, www.PeaceCorpsConnect.org, is visited every day by prospective, current and Returned Peace Corps Volunteers, their friends and family, and others who are interested in the Peace Corps and its values. We offer a variety of ways for advertisers to put their messages in front of this community.
Each week NPCA’s e-news reaches the inboxes of the Peace Corps community, informing RPCVs, serving Volunteers and those who are simply interested in the Peace Corps community about advocacy, service and educational opportunities, as well as news about people who are making a difference.
NPCA MEDIA KIT / 2
Audience Reach
55,000
75
E-newsletter subscribers
FOURTEEN THOUSAND+ WorldView magazine subscribers
THOUSAND+ monthly page views
15,000+
avg monthly uniques
Who We Are
50
%
61%
32
%
47
%
32
%
travelmonthly
Current and/or previous employers of readers 50% International Development Organization 61% Nonprofit Organization 32% Nongovernmental Organization 47% City, State, or Federal agency
65% travel multiple times per year 68% believe traveling is very important
Values
Missiondriven
Informed
Experiential
80% consider a retailer’s ethical sourcing before purchasing.
76% believe it is “very important” to follow news, the arts, politics and commerce of the cultures of the larger world.
52% spend discretionary money on experiences (travel, concerts, dining out, ect.)
76% care about the mission behind the brands they purchase.
NPCA MEDIA KIT / 3
WorldView WorldView magazine serves the greater Peace Corps community with news, comment, the arts, politics and commerce of the cultures of the larger world. CIRCULATION MORE THAN 14,000 individuals receive each issue of WorldView. Estimated pass-along readership is 45,000. Our readers are on intimate terms with the world because they have lived and worked in its far corners as members of the Peace Corps. WorldView is mailed to 6,700 members of NPCA, an alumni association of Returned Peace Corps Volunteers who maintain their commitment to public service and the global community. We also guarantee added overseas circulation to more than 8,100 Peace Corps Volunteers now working in over 63 countries, as well as all members of Congress, key officials in the White House, the Peace Corps and the State Department, journalists covering international affairs, and the heads of more than 140 private relief organizations and development agencies.
PASS-ALONG READERSHIP
CIRCULATION
FREQUENCY
45,000+
14,809 avg.
quarterly
NPCA MEDIA KIT / 4
WorldView READERS VALUE WORLDVIEW
92 % 85 % 62 %
find something of value in each issue.
B&W
One Issue
Each of Four Issues
Full Page $4,000.00 $3,000.00 2/3 Page $2,800.00 $2,250.00
agree that seeing an ad in WorldView gives them a positive impression of the advertiser. spend between 30 and 90 minutes reading each issue.
1/2 Page $2,000.00 $1,800.00 1/3 Page $1,500.00 $1,200.00 1/6 Page $1,000.00 $800.00 2-page Spread $6,800.00 $5,100.00
4 Color
One Issue
Each of Four Issues
Full Page $4,350.00 $3,350.00 2/3 Page $3,150.00 $2,600.00
44
%
share their copy with someone else.
1/2 Page $2,350.00 $2,150.00 1/3 Page $1,850.00 $1,550.00 1/6 Page $1,350.00 $1,150.00 2-Page Spread $7,150.00 $5,450.00
“
Advertising in WorldView is non-negotiable for us. The ads hit our target market; internationallyminded individuals who are committed to making a difference in the world.”
Covers
One Issue
Each of Four Issues
Inside back cover
$5,220.00
$4,020.00
Inside front cover
$5,438.00
$4,188.00
Outside back cover
$5,940.00
$4,570.00
Full Page only. Color Only Inserts: For space rates, contact our advertising representative. Discounts: Recognized ad agencies receive 15% off.
— Jill Stoffers, Recruiting Director Monterey Institute of International Studies
Questions? Contact Scott Oser at 301.279.0468 or by email at [email protected]
NPCA MEDIA KIT / 5
WorldView FILE PREPARATION
MECHANICAL SPECS
Magazine Trim Size: 8-1/8” x 10 3/4”. Do not use a standard such as 8 1/2” by 11”.
Ad Size
Bleeds: Available on full page, full spread, and half page spreads only. Extend art 1/8” beyond trim for bleeds. Keep copy and images at least 1/4” inside trim. Binding: Saddle-stitched. Printing Method: Web offset Color: CMYK PROOFS: Ads should be accompanied by a proof, preferably printed from the native file. Preferred Format*: • PDF • Press-optimized
Width
Height
Full Page
7 1/4”
9 7/8”
Full Page Bleed
8 3/8”
11”
2/3 Vertical
4 3/4”
9 7/8”
1/2 Horizantal
7 1/4”
4 7/8”
1/2 Vertical
4 3/4”
7 1/4”
1/3 Square
4 3/4”
4 7/8”
1/3 Vertical
2 1/4”
9 7/8”
1/6 Horizontal
4 3/4”
2 3/8”
1/6 Vertical
2 1/4”
4 7/8”
2-Page Spread
15”
9 7/8”
2-Page Spread Bleed
16 1/2”
11”
• High resolution images (300dpi) • CMYK color File Delivery: Submit files via email with subect line indicating which issue to WorldView Editor at news@peacecorpsconnect. org *Any other process or format must be cleared by the WorldView editor in advance.
Issue
Editorial Focus
Space Deadline
Materials Deadline
Mail Date
Spring 2017
Refugees
January 17
February 3
March 16
Summer 2017
Kennedy’s Kids: Today's RPCV
August 2
August 9
September 12
Fall 2017
Climate Resilience
July 25
August 1
September 9
Winter 2017
TBA
October 23
October 30
December 1
Questions? Contact Scott Oser at 301.279.0468 or by email at [email protected]
NPCA MEDIA KIT / 6
Website www.PeaceCorpsConnect.org Make the most of your marketing efforts! In addition to advertising in WorldView magazine, the National Peace Corps Association offers great opportunities to increase the impact of your message. Whether you offer jobs, products, or services, we’ll put you in touch with exactly the right audience! The National Peace Corps Association offers advertising opportunities on its website. The site is viewed daily for resources, information and social networking among RPCVs, serving Volunteers, WorldView readers, NGOs, the families and friends of Volunteers, the media, legislators, and more.
MONTLY PAGE VIEWS
NEW VISITORS
RETURNING VISITORS
75,000
60%
40%
NPCA MEDIA KIT / 7
Website To maximize brand exposure and CTR, a 350x350 ad is embedded on all of the following pages on www.PeaceCorpsConnect.org: Location Size One Month Three Months Home Page About Page Your Career Page Your Education Page WorldView Page 350x350 $850.00 $2,400.00 • Ads are available on a monthly or quarterly basis. • Ads must be stable. Files must not exceed 4MB and should preferably be under 500KB. • We will accept .PNG, .GIF and .JPG formats. Include click-through URL and backup redirect URL. Alternate image must be supplied. Any required adjustments will be billed at cost plus 25%
NPCA MEDIA KIT / 8
E-Newsletter NPCA’s e-newsletter has been a longtime favorite of RPCVs, serving PCVs, and those invested in the Peace Corps community. Each month, the information regarding advocacy, service, and fundraising efforts are highlighted in the newsletter. With an impressive circulation of over 55,000, this newsletter is the perfect opportunity to showcase your company, product, job listing, or cause. Location Size Rate Leader Board
600 x 75 pixels
$2,000
In-Content
600 x 75 pixels
$1250
Anchor
600 x 175 pixels
$750
FREQUENCY
AUDIENCE
CIRCULATION
bi-weekly
RPCVs
55,000+
serving Volunteers and other readers interested in the Peace Corps
as of August 1, 2016
NPCA MEDIA KIT / 9
E-Newsletter Examples LEADER BOARD 600 X 75 PIXELS
ANCHOR 600 X 175 PIXELS
NPCA MEDIA KIT / 10
2017 Advertising Order Contact details Company
Address
Contact Name
Phone
Order Date
WorldView Advertising SIZE Full page
1/2 page (vertical)
1/2 page (horizontal)
2/3 page
1/3 page (vertical)
1/3 page (square)
1/6 page (vertical)
1/6 page (horizontal)
2-Page spread
PLACEMENT Back Cover
Inside Front Cover
Inside Back Cover
ISSUE Spring 2017
Summer 2017
Fall 2017
Winter 2017
Price per ad WorldView total
PeaceCorpsConnect.org Website 2017 Jan
Feb
March
Price per ad
April
May
June
July
Aug
Sept
Oct
Nov
Dec
Website total
NPCA E-Newsletter Advertising LEADER BOARD Jan
Feb
March
April
May
June
July
Aug
Sept
Oct
Nov
Dec
Feb
March
April
May
June
July
Aug
Sept
Oct
Nov
Dec
Feb
March
April
May
June
July
Aug
Sept
Oct
Nov
Dec
In-Content Jan Anchor Jan
NPCA MEDIA KIT / 11
Price per ad
E-news total
TOTAL
2017 Advertising Order Contract AD MATERIALS: All advertising materials should be sent via email to [email protected] This Insertion Order is a contract between the National Peace Corps Association (NPCA) and the advertiser for advertising space in the selected publications. Advertisements will not be placed without a fully completed and signed Insertion Order. Insertion Orders should be emailed, faxed, or mailed to: • MAIL: National Peace Corps Association, 1900 L Street NW, Suite 610, Washington, DC 20036 • FAX: 301.315.2065 • EMAIL: [email protected]
Signature Date
Payment Information Company (if applicable) Billing Contact (name on card) Billing Address Billing Phone Number Check # Visa M/C (circle one)
Credit Card #
Sec. Code
Exp.
For multiple insertions, check one: Charge my card all at once
Charge my card on the 1st of the month of each insertion
If you have any questions about your Insertion Order of billing, please contact us at: [email protected] or 202.293.7728, ext. 16. If you have any questions regarding your advertising, please contact Scott Oser at: 301.279.0468 or via email at [email protected].
Thank you for your interest in and support of the National Peace Corps Association. NPCA QUESTIONS? Contact Scott Oser at 301.279.0468 or by email at [email protected] NPCA MEDIA KIT / 12
