23-31 July 2015
USE CASE: ZONIZ LAUNCH IN AFI PALACE COTROCENI
23-31 July 2015
AFI Palace Cotroceni is the first shopping center in Romania which implemented beacon technology through ZONIZ. The project aims to offer to the present stores the possibility to create unique experiences and to interact with the mall visitors.
AFI PALACE COTROCENI the largest shopping center in Romania: 214,000 square meters, more than 380 stores ideal for shopping, fun, relaxation and business the first IMAX in Romania a laser tag arena largest skating rink inside a shopping center
10
STORES
were selected for the pilot project, offering special promotions, available only through
ZONIZ
STORE PROMOTIONS
STORES’ CAMPAIGN RESULTS 8 days, 23-31 July 2015 Engagement
Sales increase
Brand recommendation
25%
24%
82%
contest participation rate within the app users
voucher utilisation rate within the contest participants
share rate within the users that collected vouchers
BEST EFFICIENT CAMPAIGNS The content of the offer had direct influence on the success of the campaign.
33%
51% of the collected vouchers were “Buy one get one free”
of the collected vouchers were “50% off any product”
16% others
HIGHLIGHTS
324x
growth of purchase intent
Over 6000
social media exposures of the campaigns
CONCLUSIONS
an attractive promotion for potential clients guarantees not only a greater number of participants, but also free PR and exposure in social media; stores receive real time statistics and know exactly who the Zoniz app users are (first name, last name, age, city, location, email, etc).
[email protected]
facebook.com/ZonizProximity twitter.com/ZonizProximity www.zoniz.com
23-31 July 2015
AFI Palace Cotroceni is the first shopping center in Romania which implemented beacon technology through ZONIZ. The project aims to offer to the present stores the possibility to create unique experiences and to interact with the mall visitors.
AFI PALACE COTROCENI the largest shopping center in Romania: 214,000 square meters, more than 380 stores ideal for shopping, fun, relaxation and business the first IMAX in Romania a laser tag arena largest skating rink inside a shopping center
10
STORES
were selected for the pilot project, offering special promotions, available only through
ZONIZ
STORE PROMOTIONS
STORES’ CAMPAIGN RESULTS 8 days, 23-31 July 2015 Engagement
Sales increase
Brand recommendation
25%
24%
82%
contest participation rate within the app users
voucher utilisation rate within the contest participants
share rate within the users that collected vouchers
BEST EFFICIENT CAMPAIGNS The content of the offer had direct influence on the success of the campaign.
33%
51% of the collected vouchers were “Buy one get one free”
of the collected vouchers were “50% off any product”
16% others
HIGHLIGHTS
324x
growth of purchase intent
Over 6000
social media exposures of the campaigns
CONCLUSIONS
an attractive promotion for potential clients guarantees not only a greater number of participants, but also free PR and exposure in social media; stores receive real time statistics and know exactly who the Zoniz app users are (first name, last name, age, city, location, email, etc).
[email protected]
facebook.com/ZonizProximity twitter.com/ZonizProximity www.zoniz.com
