360 Day Exp Letter10 Billionaires Secret clean
"How to Sell a Home That Won't Sell: Use This Billionaire's Secret Strategy"
Dear Frustrated Home Seller, Do you have a house that won't sell? Are you frustrated by the current real estate market? Are you sick and tired of people telling you that your home is "overpriced?" You and Alfred Taubman have something in common. He was ridiculed for paying too much money when he bought the famous Sotheby’s Auction house in 1983. Everyone ridiculed him for “overpaying” for the company. However, he saw a huge opportunity. What was that opportunity? Taubman saw that the business was hobbled by “Threshold Resistance.” He knew that if he could just remove the “Threshold Resistance,” the business would grow. The hindrance applies to many industries, including real estate. In fact, "Threshold Resistance" could be why your home hasn't sold (yet.) Taubman defined Threshold Resistance as “the physical and psychological barriers that stand between the consumer and your product.” Taubman was an art collector who felt like he was treated poorly by a stodgy, elitist crowd that he didn’t fit with. When he purchased Sotheby’s, his top priority was to eliminate the snooty stigma of the high-end auction house. He opened Sotheby’s doors to so many more potential customers — simply by being respectful and building trust. Eliminating “Threshold Resistance” was a success at Sotheby’s. In the 197980 art auction season, Sotheby’s had $573 million in sales. Taubman took over the company in 1983. By the 1989-90 auction season, Sotheby’s was doing more than $3 billion in annual sales - a 523% increase. How can the theory of “Threshold Resistance” impact your home sale? 1|Page
A lot of buyers may be looking for a home like yours. But, they may never actually look at your home. I'm sure you are wondering why not. Let me explain. They see your home online and "write it off" before they ever see it. The most common reason this happens is because of lousy pictures. For example, a home was recently put on the market. It sat on the market for 5 months without selling. The reason it didn't sell was because the pictures were bad. The seller hired a new agent to help them sell the home. The new agent did two things right away: First, they raised the price by 8.7%. Second, they took better pictures of the house. The house sold less than a month later. Why did one agent fail to sell this home, while the other agent succeeded? The answer was... Better Pictures. Beautiful pictures sell homes for more money and sell them faster. I’m often shocked when I see some of the pictures people use to market homes. Have you ever seen an ugly photo in a BMW ad? Heck No! Beautiful Pictures Will Cause Your Home to Sell for More Money... And Sell It Faster. I have seen homes with ugly pictures sit on the market for months without selling. The seller asked the agent why the home wasn't selling. The agent replied, "It's overpriced." The seller hired a different agent, who took professional quality pictures, and the home sold. If the seller had taken the other agent's advice and dropped the price, then they would have lost thousands of dollars. I've seen this happen more than once. In fact, it's happened enough times that I am convinced that beautiful pictures will sell your home for $6,000 to $50,000 more money... and sell it faster. Would you like better pictures of your home? 2|Page
Can I come by and show you how I can capture better pictures of your home? Please give me a call at (xxx) xxx-xxxx. Or, send me an email at [email protected]. I look forward to hearing from you. Best Regards, Your Name Your Real Estate Company Phone: (xxx) xxx-xxxx Email: [email protected] P.S. A New Home Selling Strategy Has Been Developed That Causes Homes to Sell for More Money... With Fewer Showings... I put together a completely free report that explains how this strategy works. Here are a few of the things I reveal in this report: The simple trick that causes “tough as nails” negotiators to forget about negotiating and gladly pay full price. (I didn’t think this could happen until I witnessed it happen myself.) The one picture that will make or break whether or not your house sells for top dollar. (It doesn’t matter if you only have 100 pictures in your ad, or just 1. This picture matters more than all the other pictures.) The one thing you say in the description that will determine whether or not your house sells for top dollar. (If you miss this one thing, then you will be forced to settle for less than you deserve.)
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Dear Frustrated Home Seller, Do you have a house that won't sell? Are you frustrated by the current real estate market? Are you sick and tired of people telling you that your home is "overpriced?" You and Alfred Taubman have something in common. He was ridiculed for paying too much money when he bought the famous Sotheby’s Auction house in 1983. Everyone ridiculed him for “overpaying” for the company. However, he saw a huge opportunity. What was that opportunity? Taubman saw that the business was hobbled by “Threshold Resistance.” He knew that if he could just remove the “Threshold Resistance,” the business would grow. The hindrance applies to many industries, including real estate. In fact, "Threshold Resistance" could be why your home hasn't sold (yet.) Taubman defined Threshold Resistance as “the physical and psychological barriers that stand between the consumer and your product.” Taubman was an art collector who felt like he was treated poorly by a stodgy, elitist crowd that he didn’t fit with. When he purchased Sotheby’s, his top priority was to eliminate the snooty stigma of the high-end auction house. He opened Sotheby’s doors to so many more potential customers — simply by being respectful and building trust. Eliminating “Threshold Resistance” was a success at Sotheby’s. In the 197980 art auction season, Sotheby’s had $573 million in sales. Taubman took over the company in 1983. By the 1989-90 auction season, Sotheby’s was doing more than $3 billion in annual sales - a 523% increase. How can the theory of “Threshold Resistance” impact your home sale? 1|Page
A lot of buyers may be looking for a home like yours. But, they may never actually look at your home. I'm sure you are wondering why not. Let me explain. They see your home online and "write it off" before they ever see it. The most common reason this happens is because of lousy pictures. For example, a home was recently put on the market. It sat on the market for 5 months without selling. The reason it didn't sell was because the pictures were bad. The seller hired a new agent to help them sell the home. The new agent did two things right away: First, they raised the price by 8.7%. Second, they took better pictures of the house. The house sold less than a month later. Why did one agent fail to sell this home, while the other agent succeeded? The answer was... Better Pictures. Beautiful pictures sell homes for more money and sell them faster. I’m often shocked when I see some of the pictures people use to market homes. Have you ever seen an ugly photo in a BMW ad? Heck No! Beautiful Pictures Will Cause Your Home to Sell for More Money... And Sell It Faster. I have seen homes with ugly pictures sit on the market for months without selling. The seller asked the agent why the home wasn't selling. The agent replied, "It's overpriced." The seller hired a different agent, who took professional quality pictures, and the home sold. If the seller had taken the other agent's advice and dropped the price, then they would have lost thousands of dollars. I've seen this happen more than once. In fact, it's happened enough times that I am convinced that beautiful pictures will sell your home for $6,000 to $50,000 more money... and sell it faster. Would you like better pictures of your home? 2|Page
Can I come by and show you how I can capture better pictures of your home? Please give me a call at (xxx) xxx-xxxx. Or, send me an email at [email protected]. I look forward to hearing from you. Best Regards, Your Name Your Real Estate Company Phone: (xxx) xxx-xxxx Email: [email protected] P.S. A New Home Selling Strategy Has Been Developed That Causes Homes to Sell for More Money... With Fewer Showings... I put together a completely free report that explains how this strategy works. Here are a few of the things I reveal in this report: The simple trick that causes “tough as nails” negotiators to forget about negotiating and gladly pay full price. (I didn’t think this could happen until I witnessed it happen myself.) The one picture that will make or break whether or not your house sells for top dollar. (It doesn’t matter if you only have 100 pictures in your ad, or just 1. This picture matters more than all the other pictures.) The one thing you say in the description that will determine whether or not your house sells for top dollar. (If you miss this one thing, then you will be forced to settle for less than you deserve.)
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