"You Risk Losing $12,000 To $43,000 On Your Home Sale." If you don't avoid this risk, then you will accept a low offer, or waste time sitting on the market. This letter reveals the risk and how to avoid having it affect your sale. Dear Frustrated Home Seller, A lot of buyers may be looking for a home like yours. But, they may never actually look at your home. I'm sure you are wondering why not. Let me explain. They see your home online and "write it off" before they ever see it. The most common reason this happens is because of lousy pictures. For example, a home was recently put on the market. It sat on the market for 5 months without selling. The reason it didn't sell was because the pictures were bad. Agent A struggled hopelessly for 6 months to sell this home. It Didn't Sell. The seller hired a new agent to help them sell the home. The new agent did two things right away: First, they raised the price by 8.7%. Second, they took better pictures of the house. The house sold less than a month later. Why did one agent fail to sell this home, while the other agent succeeded? The answer was... Better Pictures. Agent B sold the home in 45 days. He Succeeded. Beautiful pictures sell homes for more money and sell them faster. I’m often shocked when I see some of the pictures people use to market homes. Have you ever seen an ugly photo in a BMW ad? Heck No! Beautiful Pictures Will Cause Your Home to Sell for More Money... And Sell It Faster. I have seen homes with ugly pictures sit on the market for months without selling. The seller asked the agent why the home wasn't selling. The agent replied, "It's overpriced." The seller hired a different agent (me), I took professional quality pictures, and the home sold. If the seller had taken the other agent's advice and dropped the price, then 1|Page
they would have lost thousands of dollars. I've seen this happen more than once. In fact, it's happened enough times that I am convinced that beautiful pictures will sell your home for $6,000 to $50,000 more money... and sell it faster. How Do Ugly Photos Affect Your Home Sale? Lousy photos affect your home sale because if you don’t have nice pictures, your home is going to sit on the market indefinitely. It will have few prospects and even fewer offers if any. Why? Because using ugly photos to sell your home is like showing up to a job interview wearing torn jeans and a t-shirt! First impressions are super important. You wouldn’t expect to be offered a job if you showed up to an interview looking unprofessional. It works the same for selling your home! The first impression that potential buyers get of your home is from the pictures. If you don’t have nice photos of your home, they will not bother looking past the headline. If you do have good quality photos, more buyers will take the time to view your home. You will get more offers and be able to sell your home for a higher price. Beautiful Pictures Will Cause a Home to Sell for 3-10% More Money. That's $6,000 to $100,000 more money in your pocket, depending on what your home is worth. Let's talk turkey. I hope we can both agree that beautiful pictures will sell your home for more money... and sell it faster. If you don't agree with that statement, then throw this letter in the mail now. Reading any further is a waste of your time. You have a decision to make. Are you going to be that woman who tries to get attention without any makeup? Or... are you going to get the absolute best possible pictures of your home? 2|Page
Would you like better pictures of your home? Can I come by and show you how I can capture better pictures of your home? Please give me a call at (xxx) xxx-xxxx. Or, send me an email at
[email protected]. I look forward to hearing from you. Best Regards, Your Name Your Real Estate Company Phone: (xxx) xxx-xxxx Email:
[email protected] P.S. A New Home Selling Strategy Has Been Developed That Causes Homes to Sell for More Money... With Fewer Showings... I put together a completely free report that explains how this strategy works. Here are a few of the things I reveal in this report: The simple trick that causes “tough as nails” negotiators to forget about negotiating and gladly pay full price. (I didn’t think this could happen until I witnessed it happen myself.) The one picture that will make or break whether or not your house sells for top dollar. (It doesn’t matter if you only have 100 pictures in your ad, or just 1. This picture matters more than all the other pictures.) The one thing you say in the description that will determine whether or not your house sells for top dollar. (If you miss this one thing, then you will be forced to settle for less than you deserve.)
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