a customer case study - Kaazing
HSBC A CUSTOMER CASE STUDY
Copyright © 2012 Kaazing Corporation. All rights reserved.
kaazing.com
HSBC WEB BASED REAL-TIME FX SOLUTION
HSBC London, Americas, Asia Pacific Type Public
HSBC is one of the largest banking and financial services organizations in the world. Its international network comprises around 8,000 offices in 87 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. HSBC provides a comprehensive range of financial services to around 100 million customers through four customer groups and global businesses: Personal Financial Services (including consumer finance); Commercial Banking; Global Banking and Markets; and Private Banking.
Web-based real-time FX solution HSBC’s business goal was to dramatically increase their presence in the web-based real time FX market and take market share from their competition. They plan to accomplish this by delivering the “lowest latency web-based FX platform” in the world since FX is the most latency sensitive application in the Investment Banking market, where milliseconds represent quantifiable revenue won or lost. Challenge Investment banks have traditionally relied on proprietary systems and dedicated connections to run their core business. This closed environment was necessary to ensure transactions are conducted based on real-time data; decisions made with delayed information could be disastrous and costly.
Industry Banking Financial Services Investment Services Customers 100+ Million World Wide Kaazing Products & Services Kaazing WebSocket Gateway – JMS Edition Kaazing Global Support Kaazing Partners: Informatica www.informatica.com Key Benefits: Flexible architecture & design enables various business units to utilize the same product Enterprise features such as High Availability and Disaster Recovery ensures high QoS Easy Integration with messaging systems Out of the box support for various client technologies Superior scalability and performance HTML5 standards-based mitigating risk for vendor lock-in Reduced time-to-market
However, the need to increase revenue is driving these investment banks to re-examine its customer acquisition strategy. Making these systems accessible via the Web means more users, more trades and more revenue. Up until recently, the traditional web infrastructure would deem this challenge impossible.
Copyright © 2012 Kaazing Corporation. All rights reserved.
kaazing.com
Solution Product Evaluation To deliver this new platform, HSBC put together a business and IT team and did an exhaustive technology evaluation of potential providers for the real-time web component of the solution that included an incumbent technology provider and a number of comet- based push vendors that were well known in the local market. This evaluation extended over 5 months, and tested the best possible throughput and performance plus enterprise features such as ease of integration with their existing back end systems, flexibility of deployment across remote data centers, and simplicity of development of new and advanced web based trading applications. Based on the results, HSBC chose Kaazing WebSocket Gateway and Kaazing Global Support services. In the performance benchmark, the Kaazing WebSocket Gateway demonstrated between 10 and 1000 times better throughput and scalability than the competition. In addition, Kaazing’s enterprise architecture seamlessly supported their globally distributed business and remote data centers; with enterprise features such as high availability (HA) and disaster recovery (DR) the customer felt confident their Quality of Service expectations can be met. Furthermore, Kaazing delivered out-of-the-box support for all of their various user interface toolkits such as Adobe Flex and Java which improved time to market. In addition, the simplicity of using the same APIs of their preferred messaging vendor, allowed the application developers of this global bank to quickly write and deploy a collection of real-time web applications. This feature alone saved the bank significant amounts of money in development time. Business ROI With this new platform, HSBC is able to deliver low latency solution to capture market share and generate substantial new revenue. The flexible architecture and design enables various business units to utilize the same product, keeping human capital investment and training costs low. Kaazing’s remote Gateway capability ensured better performance for slow network clients and its ability to seamlessly traverse firewalls and proxies significantly reduced internal IT support costs, making deployment to their clients – across various user interface toolkits - much simpler. Businesses that invest only to maintain status quo is similar to someone who is walking on a fast-moving treadmill. Disruptive market drivers threaten those who don’t plan for a future that is coming all too quickly. With Kaazing’s flexible architecture, the customer felt assured they can adapt to fast changing market condition, capture new revenue streams and stay ahead of the competition.
For more information, please visit Kaazing.com
Copyright © 2012 Kaazing Corporation. All rights reserved.
kaazing.com
Copyright © 2012 Kaazing Corporation. All rights reserved.
kaazing.com
HSBC WEB BASED REAL-TIME FX SOLUTION
HSBC London, Americas, Asia Pacific Type Public
HSBC is one of the largest banking and financial services organizations in the world. Its international network comprises around 8,000 offices in 87 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. HSBC provides a comprehensive range of financial services to around 100 million customers through four customer groups and global businesses: Personal Financial Services (including consumer finance); Commercial Banking; Global Banking and Markets; and Private Banking.
Web-based real-time FX solution HSBC’s business goal was to dramatically increase their presence in the web-based real time FX market and take market share from their competition. They plan to accomplish this by delivering the “lowest latency web-based FX platform” in the world since FX is the most latency sensitive application in the Investment Banking market, where milliseconds represent quantifiable revenue won or lost. Challenge Investment banks have traditionally relied on proprietary systems and dedicated connections to run their core business. This closed environment was necessary to ensure transactions are conducted based on real-time data; decisions made with delayed information could be disastrous and costly.
Industry Banking Financial Services Investment Services Customers 100+ Million World Wide Kaazing Products & Services Kaazing WebSocket Gateway – JMS Edition Kaazing Global Support Kaazing Partners: Informatica www.informatica.com Key Benefits: Flexible architecture & design enables various business units to utilize the same product Enterprise features such as High Availability and Disaster Recovery ensures high QoS Easy Integration with messaging systems Out of the box support for various client technologies Superior scalability and performance HTML5 standards-based mitigating risk for vendor lock-in Reduced time-to-market
However, the need to increase revenue is driving these investment banks to re-examine its customer acquisition strategy. Making these systems accessible via the Web means more users, more trades and more revenue. Up until recently, the traditional web infrastructure would deem this challenge impossible.
Copyright © 2012 Kaazing Corporation. All rights reserved.
kaazing.com
Solution Product Evaluation To deliver this new platform, HSBC put together a business and IT team and did an exhaustive technology evaluation of potential providers for the real-time web component of the solution that included an incumbent technology provider and a number of comet- based push vendors that were well known in the local market. This evaluation extended over 5 months, and tested the best possible throughput and performance plus enterprise features such as ease of integration with their existing back end systems, flexibility of deployment across remote data centers, and simplicity of development of new and advanced web based trading applications. Based on the results, HSBC chose Kaazing WebSocket Gateway and Kaazing Global Support services. In the performance benchmark, the Kaazing WebSocket Gateway demonstrated between 10 and 1000 times better throughput and scalability than the competition. In addition, Kaazing’s enterprise architecture seamlessly supported their globally distributed business and remote data centers; with enterprise features such as high availability (HA) and disaster recovery (DR) the customer felt confident their Quality of Service expectations can be met. Furthermore, Kaazing delivered out-of-the-box support for all of their various user interface toolkits such as Adobe Flex and Java which improved time to market. In addition, the simplicity of using the same APIs of their preferred messaging vendor, allowed the application developers of this global bank to quickly write and deploy a collection of real-time web applications. This feature alone saved the bank significant amounts of money in development time. Business ROI With this new platform, HSBC is able to deliver low latency solution to capture market share and generate substantial new revenue. The flexible architecture and design enables various business units to utilize the same product, keeping human capital investment and training costs low. Kaazing’s remote Gateway capability ensured better performance for slow network clients and its ability to seamlessly traverse firewalls and proxies significantly reduced internal IT support costs, making deployment to their clients – across various user interface toolkits - much simpler. Businesses that invest only to maintain status quo is similar to someone who is walking on a fast-moving treadmill. Disruptive market drivers threaten those who don’t plan for a future that is coming all too quickly. With Kaazing’s flexible architecture, the customer felt assured they can adapt to fast changing market condition, capture new revenue streams and stay ahead of the competition.
For more information, please visit Kaazing.com
Copyright © 2012 Kaazing Corporation. All rights reserved.
kaazing.com
