AD RATE CARD
AD RATE CARD 2016–2017
AD RATE CARD 2016–2017
[email protected]
SPRING 2017
..
.
DECEMBER
MAY
NOVEMBER
.
APRIL .
.
OCTOBER
MARCH
.
.
SEPTEMBER
FEBRUARY
.
.
.AUGUST
JANUARY
.
FALL 2016
SPECIAL ISSUES & SECTIONS Fall 2016 8/11
Welcome Back*
8/18
Traditional Publication
8/25
Greek Edition
9/1
Game Day
9/8
Game Day
9/15
Game Day
9/22
Game Day
9/29
Game Day
10/6
Fall/Winter Fashion
10/20
Game Day
10/27
Traditional Publication
11/3
Game Day
11/10
Traditional Publication
11/17
Game Day
12/1
Graduation
Spring 2017 1/12
Welcome Back
1/19
Best Of
1/26
Housing Guide
2/2
Black History Month
2/9
Traditional Publication
2/16
Traditional Publication
2/23
Traditional Publication
3/2
Spring/Summer Fashion
3/9
Traditional Publication
3/23
Traditional Publication
3/30
Outdoor Guide
4/6
Traditional Publication
4/13
A DAY
4/20
Traditional Publication
4/27
Graduation
5/18
Camp War Eagle**
*Deadline: Noon Friday, July 29th **Deadline: Noon Friday, May 5th
Regular Publication Regular/Special Section Publication Issue Special Section
ADVERTISING DEADLINE: 5 PM ON FRIDAY FOR THURSDAY PUBLICATION
AD RATE CARD 2016–2017
[email protected]
OPEN RATES A F U L L P A G E 6 COL X 19.75”
Open Rate (includes color)*: $20 per column inch Applies to businesses that operate outside the state of Alabama or outside a 50-mile radius of Auburn University.
Sample Ad Sizes: A — $2,370 B — $960 C — $1,200 D — $500
E 2 COL X 5”
B 4 COL X 12”
G QUARTER PAGE 3 COL X 10”
E — $200 F — $300 H — $320
F — $195 G — $390
H 2 COL X 8”
MINIMUM AD SIZE: 6 COLUMN INCHES
Local Rate (includes color)*: $13 per column inch
E — $130
F EIGHTH PAGE 3 COL X 5”
D FRONT PAGE PREMIUM PLACEMENT 6 COL X 3”
G — $600
LOCAL RATES
Sample Ad Sizes: A — $1,540.50 B — $624 C — $780 D — $500
C H A L F P A G E 6 COL X 10”
CONTRACTS** Open and Local Rates 6 ads — 5% off 9 ads — 10% off 12 ads — 15% off 15 ads — 20% off
For Open and Local Rates
Annual Contract — 25% off Sign a one-year contract to run in all 31 issues. New Business Discount — 25% off Applies to first 4 ads run in consecutive issues.
H — $208
Sample Ad Sizes:
CAMPUS/NONPROFIT Campus/Nonprofit Rate (includes color)*: $10 per column inch
Sample Ad Sizes: A — $1,185 B — $480 C — $600 D — $500
A
B
Open Rate — $2,370 10% off — $2,133 25% off — $1,777.50 Local Rate — $1,540.50 10% off — $1,386.45 25% off — $1,155.38
Open Rate — $2,370 10% off — $2,133 25% off — $1,777.50 Local Rate — $390 10% off — $351 25% off — $292.50
E — $100 F — $150
TABLOID SIZES
G — $300 H — $160
Choose one of our five convenient modular ad sizes to reserve your space in the high-profile special
I $650 5 COL X 9.75”
editions of The Auburn Plainsman. Deadline is noon Friday prior to publication.
M $130 2 COL X 5”
K $260 2 COL X 9.75” J $325 5 COL X 5”
L $195 3 COL X 5”
ADVERTISING DEADLINE: 5 PM ON FRIDAY FOR THURSDAY PUBLICATION
AD RATE CARD 2016–2017
[email protected]
INSERTS For Open, Local and Campus/ Nonprofit Rates Pre-printed inserts must be approved two weeks prior to the run date by the Plainsman advertising manager. No partial runs are accepted.
CREATIVE SERVICES Broadsheet Issue Sizes 1 column = 1.555″ 2 column = 3.222″ 3 column = 4.888″ 4 column = 6.555″ 5 column = 8.222″ 6 column = 9.888″ Full Page Height = 19.75″
The advertiser is responsible for the delivery of the inserts one week prior to publication to this address. Send inserts to: Opelika-Auburn News Attention: Plainsman Inserts 2901 Society Hill Road Opelika, AL 36801 Insert Page Pricing: Single Page/$70 per thousand 4-8 Pages/$80 per thousand 9-12 Pages/$90 per thousand
Prepayment is required for all ads without prior established credit.
— All camera-ready ads must be submitted in PDF or JPEG format — Material for ads to be created must be submitted in advance of deadline — Excessive design requests will result in additional charges ($35.00 per hour)
Tabloid Issue Sizes 2 column = 3.716″ 3 column = 5.657″ 5 column = 9.540″
CLASSIFIED ADVERTISING Line Ads — Classified ads may be placed in each paper. — All classifieds must be prepaid. — The deadline to place a classified ad is 10 a.m. the Monday prior to publication. *The Auburn Plainsman reserves the right to accept or reject any classified ad.
Display Ads — Classified display ads appear on the Classified page in each issue of The Auburn Plainsman — The maximum ad size is 1 column by 4 inches. — The space reservation deadline for classified display ads is 10 a.m. the Monday prior to publication.
Full Page Height = 9.75″ — Material submission deadline: Friday at 5 p.m.
Pricing Per column inch — $11 1 x 3 — $33 1 X 4 — $44
— Camera-ready ad deadline: Tuesday at 8 a.m. — Final proof/correction deadline: Tuesday at 3 p.m. — Send all ad materials to: [email protected]
ADVERTISING DEADLINE: 5 PM ON FRIDAY FOR THURSDAY PUBLICATION
AD RATE CARD 2016–2017
[email protected]
ONLINE ADVERTISING Weekly/Monthly Options A (728x90 leader board ad): $85/week or $300/month B (Top 300x250 display ad): $100/week or $350/month C (Other 300X250 display ad): $75/week or $265/month Page View Options A (728x90 leader board ad): $11 per thousand page views B (Top 300x250 display ad): $12 per thousand page views C (Other 300X250 display ad): $10 per thousand page views *Minimum of 10,000 page views
A 728 X 90
B 300 X 250 C 300 X 250
PUZZLE SPONSORSHIP Puzzles are our most popular feature and run every week in the Classifieds section! Pricing (Includes Color) $60/week $48/week (20% discount with a year long contract; must run in every issue.)
SOCIAL MEDIA ADVERTISING Complete your advertising campaign with a post to The Auburn Plainsman’s social media followers. It’s a great way to reach a highlymobile college market!
Customize Your Message You write the message and determine the offer, you choose the day and time to post, you choose the frequency of your posts. Pricing 1 Facebook post — $40 1 Instagram post — $40 1 Tweet — $20 15 Tweets — $270 (at $18/tweet for a 10% discount) *Maximum 4 tweets/day, 20 tweets/week Targeted We schedule and issue the posts through Plainsman Promos. Every message is re-posted on the The Auburn Plainsman Twitter, Facebook or Instagram feed. Effective — Offer a true deal (25% or 50% off, or something free!) — Announce something timely (a surprise appearance, a late-night or lunch time offer) — Create a sense of exclusivity (for Twitter followers only!)
POSTER ADVERTISING Purchase ad space at these hightraffic locations on campus! To reserve space contact Plainsman advertising: [email protected]
Poster Information Dimensions: A — 18.5″ wide x 36″ tall B — 25.75″ wide x 49.5″ tall *Posters must be provided by advertiser Locations A (18.5″ wide x 36″ tall) — Student Center (5) — Spidle (1) — Shelby (1) — Science Center (1) — Foy Dining (1) — Village Dining (1) B (25.75″ wide x 49.5″ tall) — Haley Center (2) — RDB Library (2) — Student Center (1) — Lowder (2) — Tichenor (1) — Parker (1) Pricing (Per Location) $125/week or $375/month *Plus cost of providing posters
A 18.5” WIDE X 36” TALL
Sudoku : 1 col x 3” Crossword : 3 col x 1” Can run at top or bottom of puzzle (advertiser’s choice)
ADVERTISING DEADLINE: 5 PM ON FRIDAY FOR THURSDAY PUBLICATION
AD RATE CARD 2016–2017
[email protected]
SPRING 2017
..
.
DECEMBER
MAY
NOVEMBER
.
APRIL .
.
OCTOBER
MARCH
.
.
SEPTEMBER
FEBRUARY
.
.
.AUGUST
JANUARY
.
FALL 2016
SPECIAL ISSUES & SECTIONS Fall 2016 8/11
Welcome Back*
8/18
Traditional Publication
8/25
Greek Edition
9/1
Game Day
9/8
Game Day
9/15
Game Day
9/22
Game Day
9/29
Game Day
10/6
Fall/Winter Fashion
10/20
Game Day
10/27
Traditional Publication
11/3
Game Day
11/10
Traditional Publication
11/17
Game Day
12/1
Graduation
Spring 2017 1/12
Welcome Back
1/19
Best Of
1/26
Housing Guide
2/2
Black History Month
2/9
Traditional Publication
2/16
Traditional Publication
2/23
Traditional Publication
3/2
Spring/Summer Fashion
3/9
Traditional Publication
3/23
Traditional Publication
3/30
Outdoor Guide
4/6
Traditional Publication
4/13
A DAY
4/20
Traditional Publication
4/27
Graduation
5/18
Camp War Eagle**
*Deadline: Noon Friday, July 29th **Deadline: Noon Friday, May 5th
Regular Publication Regular/Special Section Publication Issue Special Section
ADVERTISING DEADLINE: 5 PM ON FRIDAY FOR THURSDAY PUBLICATION
AD RATE CARD 2016–2017
[email protected]
OPEN RATES A F U L L P A G E 6 COL X 19.75”
Open Rate (includes color)*: $20 per column inch Applies to businesses that operate outside the state of Alabama or outside a 50-mile radius of Auburn University.
Sample Ad Sizes: A — $2,370 B — $960 C — $1,200 D — $500
E 2 COL X 5”
B 4 COL X 12”
G QUARTER PAGE 3 COL X 10”
E — $200 F — $300 H — $320
F — $195 G — $390
H 2 COL X 8”
MINIMUM AD SIZE: 6 COLUMN INCHES
Local Rate (includes color)*: $13 per column inch
E — $130
F EIGHTH PAGE 3 COL X 5”
D FRONT PAGE PREMIUM PLACEMENT 6 COL X 3”
G — $600
LOCAL RATES
Sample Ad Sizes: A — $1,540.50 B — $624 C — $780 D — $500
C H A L F P A G E 6 COL X 10”
CONTRACTS** Open and Local Rates 6 ads — 5% off 9 ads — 10% off 12 ads — 15% off 15 ads — 20% off
For Open and Local Rates
Annual Contract — 25% off Sign a one-year contract to run in all 31 issues. New Business Discount — 25% off Applies to first 4 ads run in consecutive issues.
H — $208
Sample Ad Sizes:
CAMPUS/NONPROFIT Campus/Nonprofit Rate (includes color)*: $10 per column inch
Sample Ad Sizes: A — $1,185 B — $480 C — $600 D — $500
A
B
Open Rate — $2,370 10% off — $2,133 25% off — $1,777.50 Local Rate — $1,540.50 10% off — $1,386.45 25% off — $1,155.38
Open Rate — $2,370 10% off — $2,133 25% off — $1,777.50 Local Rate — $390 10% off — $351 25% off — $292.50
E — $100 F — $150
TABLOID SIZES
G — $300 H — $160
Choose one of our five convenient modular ad sizes to reserve your space in the high-profile special
I $650 5 COL X 9.75”
editions of The Auburn Plainsman. Deadline is noon Friday prior to publication.
M $130 2 COL X 5”
K $260 2 COL X 9.75” J $325 5 COL X 5”
L $195 3 COL X 5”
ADVERTISING DEADLINE: 5 PM ON FRIDAY FOR THURSDAY PUBLICATION
AD RATE CARD 2016–2017
[email protected]
INSERTS For Open, Local and Campus/ Nonprofit Rates Pre-printed inserts must be approved two weeks prior to the run date by the Plainsman advertising manager. No partial runs are accepted.
CREATIVE SERVICES Broadsheet Issue Sizes 1 column = 1.555″ 2 column = 3.222″ 3 column = 4.888″ 4 column = 6.555″ 5 column = 8.222″ 6 column = 9.888″ Full Page Height = 19.75″
The advertiser is responsible for the delivery of the inserts one week prior to publication to this address. Send inserts to: Opelika-Auburn News Attention: Plainsman Inserts 2901 Society Hill Road Opelika, AL 36801 Insert Page Pricing: Single Page/$70 per thousand 4-8 Pages/$80 per thousand 9-12 Pages/$90 per thousand
Prepayment is required for all ads without prior established credit.
— All camera-ready ads must be submitted in PDF or JPEG format — Material for ads to be created must be submitted in advance of deadline — Excessive design requests will result in additional charges ($35.00 per hour)
Tabloid Issue Sizes 2 column = 3.716″ 3 column = 5.657″ 5 column = 9.540″
CLASSIFIED ADVERTISING Line Ads — Classified ads may be placed in each paper. — All classifieds must be prepaid. — The deadline to place a classified ad is 10 a.m. the Monday prior to publication. *The Auburn Plainsman reserves the right to accept or reject any classified ad.
Display Ads — Classified display ads appear on the Classified page in each issue of The Auburn Plainsman — The maximum ad size is 1 column by 4 inches. — The space reservation deadline for classified display ads is 10 a.m. the Monday prior to publication.
Full Page Height = 9.75″ — Material submission deadline: Friday at 5 p.m.
Pricing Per column inch — $11 1 x 3 — $33 1 X 4 — $44
— Camera-ready ad deadline: Tuesday at 8 a.m. — Final proof/correction deadline: Tuesday at 3 p.m. — Send all ad materials to: [email protected]
ADVERTISING DEADLINE: 5 PM ON FRIDAY FOR THURSDAY PUBLICATION
AD RATE CARD 2016–2017
[email protected]
ONLINE ADVERTISING Weekly/Monthly Options A (728x90 leader board ad): $85/week or $300/month B (Top 300x250 display ad): $100/week or $350/month C (Other 300X250 display ad): $75/week or $265/month Page View Options A (728x90 leader board ad): $11 per thousand page views B (Top 300x250 display ad): $12 per thousand page views C (Other 300X250 display ad): $10 per thousand page views *Minimum of 10,000 page views
A 728 X 90
B 300 X 250 C 300 X 250
PUZZLE SPONSORSHIP Puzzles are our most popular feature and run every week in the Classifieds section! Pricing (Includes Color) $60/week $48/week (20% discount with a year long contract; must run in every issue.)
SOCIAL MEDIA ADVERTISING Complete your advertising campaign with a post to The Auburn Plainsman’s social media followers. It’s a great way to reach a highlymobile college market!
Customize Your Message You write the message and determine the offer, you choose the day and time to post, you choose the frequency of your posts. Pricing 1 Facebook post — $40 1 Instagram post — $40 1 Tweet — $20 15 Tweets — $270 (at $18/tweet for a 10% discount) *Maximum 4 tweets/day, 20 tweets/week Targeted We schedule and issue the posts through Plainsman Promos. Every message is re-posted on the The Auburn Plainsman Twitter, Facebook or Instagram feed. Effective — Offer a true deal (25% or 50% off, or something free!) — Announce something timely (a surprise appearance, a late-night or lunch time offer) — Create a sense of exclusivity (for Twitter followers only!)
POSTER ADVERTISING Purchase ad space at these hightraffic locations on campus! To reserve space contact Plainsman advertising: [email protected]
Poster Information Dimensions: A — 18.5″ wide x 36″ tall B — 25.75″ wide x 49.5″ tall *Posters must be provided by advertiser Locations A (18.5″ wide x 36″ tall) — Student Center (5) — Spidle (1) — Shelby (1) — Science Center (1) — Foy Dining (1) — Village Dining (1) B (25.75″ wide x 49.5″ tall) — Haley Center (2) — RDB Library (2) — Student Center (1) — Lowder (2) — Tichenor (1) — Parker (1) Pricing (Per Location) $125/week or $375/month *Plus cost of providing posters
A 18.5” WIDE X 36” TALL
Sudoku : 1 col x 3” Crossword : 3 col x 1” Can run at top or bottom of puzzle (advertiser’s choice)
ADVERTISING DEADLINE: 5 PM ON FRIDAY FOR THURSDAY PUBLICATION
