AD RATE CARD
AD R A T E C A R D
AD RATE CARD [email protected]
OPEN RATES A FULL PAGE 6 COL X 19.75”
Open Rate (includes color)*:
E 2 CO L X 5”
C HALF PAGE 6 COL X 10”
$20 per column inch Applies to businesses that operate outside the state of Alabama or outside a 50-mile radius of Auburn University. Sample Ad Sizes: A — $2,370 B — $960 C — $1,200 D — $500
E F G H
B 4 COL X 12”
— $200 — $300 — $600 — $320
D FRONT PAGE PREMIUM PLACEMENT 6 COL M I N I M U M AD S I ZXE3” : 6 COLUMN
LOCAL RATES Local Rate (includes color)*:
CONTRACTS** For
$13 per column inch
Open and Local Rates Sample Ad Sizes: A — $1,540.50
E — $130
B — $624 C — $780
F — $195 G — $390 H — $208
D — $500
CAMPUS/NONPROFIT Campus/Nonprofit Rate (includes color)*: $10 per column inch
Sample Ad Sizes: A — $1,185 B — $480
E — $100 F — $150
C — $600
G — $300 H — $160
D — $500
G QUARTER PAGE 3 COL X 10”
6 ads — 5% off 9 ads — 10% off 12 ads — 15% off 15 ads — 20% off
F EI GH TH PAGE 3 COL X 5”
H 2 COL X 8”
INCHES
Open and Local Rates
Annual Contract — 25% off Sign a one-year contract to run in all 31 issues. New Business Discount — 25% off Applies to first 4 ads run in consecutive issues.
Sample Ad Sizes: A
B
Open Rate — $2,370 10% off — $2,133 25% off — $1,777.50 Local Rate — $1,540.50 10% off — $1,386.45 25% off — $1,155.38
Open Rate — $2,370 10% off — $2,133 25% off — $1,777.50 Local Rate — $390 10% off — $351 25% off — $292.50
TABLOID SIZES Choose one of our five convenient modular ad sizes to reserve your space in the high-profile special
editions of The Auburn Plainsman. Deadline is noon Friday prior to publication.
ADVERTISING DEADLINE: 5 PM ON FRIDAY FOR THURSDAY PUBLICATION
AD RATE CARD [email protected]
INSERTS
CREATIVE SERVICES
CLASSIFIED ADVERTISING
For Open, Local and Campus/
Broadsheet Issue Sizes
Nonprofit Rates
1
column
= 1.555″
Line Ads
2
column
= 3.222″
— Classified ads may be placed in
Pre-printed inserts must be
3
column
= 4.888″
each paper.
approved two weeks prior to
4
column
= 6.555″
the run date by the Plainsman
5
column
= 8.222″
advertising manager. No partial
6
column
= 9.888″
runs are accepted. Full Page Height = 19.75″ The advertiser is responsible for the delivery of the inserts one week prior to publication to this address. Send inserts to: Opelika-Auburn News Attention: Plainsman Inserts 2901 Society Hill Road Opelika, AL 36801 Insert Page Pricing: Single Page/$70 per thousand 4-8 Pages/$80 per thousand 9-12
Pages/$90 per thousand
Prepayment is required for all ads without prior established credit.
— All camera-ready ads must be submitted in PDF or JPEG format — Material for ads to be created must be submitted in advance of deadline
— All classifieds must be prepaid. — The deadline to place a classified ad is 10 a.m. the Monday prior to publication. *The Auburn Plainsman reserves the right to accept or reject any classified ad.
— Excessive design requests will result in additional charges ($35.00 per hour)
Display Ads — Classified display ads appear on the Classified page in each issue of The Auburn Plainsman
Tabloid Issue Sizes
— The maximum ad size is 1 column by 4 inches.
2 column = 3.716″ 3 column = 5.657″ 5 column = 9.540″ Full Page Height = 9.75″ — Material submission deadline: Friday at 5 p.m.
— The space reservation deadline for classified display ads is 10 a.m. the Monday prior to publication. Pricing Per column inch — $11 1 x 3 — $33 1 X 4 — $44
— Camera-ready ad deadline: Tuesday at 8 a.m. — Final proof/correction deadline: Tuesday at 3 p.m. — Send all ad materials to: [email protected]
ADVERTISING DEADLINE: 5 PM ON FRIDAY FOR THURSDAY PUBLICATION
AD RATE CARD [email protected]
ONLINE ADVERTISING Weekly/Monthly Options A (728x90 leader board ad): $110/week or $350/month B (Top 300x250 display ad): $120/week or $375/month C (Other 300X250 display ad):
SOCIAL MEDIA ADVERTISING Complete your advertising campaign with a post to The Auburn Plainsman’s social media followers. It’s a great way to reach a highlymobile college market!
Purchase ad space at these high- traffic locations on campus! To reserve space contact Plainsman advertising: [email protected]
Poster Information
$120/week or $375/month
Dimensions:
Page View Options A (728x90 leader board ad): $15 per thousand page views B (Top 300x250 display ad): $15 per thousand page views C (Other 300X250 display ad):
Customize Your Message You write the message and determine the offer, you choose the day and time to post, you choose the frequency of your posts. Pricing
$15 per thousand page views *Minimum of 10,000 page views
C 300 X 250
PUZZLE SPONSORSHIP Puzzles are our most popular feature and run every week in the Classifieds section! Pricing (Includes Color) $60/week $48/week (20% discount with a year long contract; must run in every issue.)
B — 25.75″ wide x 49.5″ tall *Posters must be provided by advertiser Locations A (18.5″ wide x 36″ tall)
*Maximum 4 tweets/day, 20 tweets/week Targeted We schedule and issue the posts through Plainsman Promos. Every message is re-posted on the The Auburn Plainsman Twitter, Facebook or Instagram feed.
— — — — — —
10 Facebook or Instagram posts — $299 B 300 X 250
A — 18.5″ wide x 36″ tall
— Student Center (5) — Spidle (1) — Shelby (1) — Science Center (1) — Foy Dining (1) — Village Dining (1) B (25.75″ wide x 49.5″ tall)
1 Facebook post — $50 1 Instagram post — $50 1 Tweet — $40 12 Tweets — $299
A 72 8 X 90
Sudoku : 1 col x 3”
POSTER ADVERTISING
Effective — Offer a true deal (25% or 50% off, or something free!)
Haley Center (2) RDB Library (2) Student Center (1) Lowder (2) Tichenor (1) Parker (1)
Pricing (Per Location) $125/week or $375/month *Plus cost of providing posters
— Announce something timely (a surprise appearance, a late-night or lunch time offer) — Create a sense of exclusivity (for Twitter followers only!)
1 8 .5 ” W ID E X 36” TAL L
Crossword : 3 col x 1” Can run at top or bottom of puzzle (advertiser’s choice)
ADVERTISING DEADLINE: 5 PM ON FRIDAY FOR THURSDAY PUBLICATION
AD RATE CARD [email protected]
OPEN RATES A FULL PAGE 6 COL X 19.75”
Open Rate (includes color)*:
E 2 CO L X 5”
C HALF PAGE 6 COL X 10”
$20 per column inch Applies to businesses that operate outside the state of Alabama or outside a 50-mile radius of Auburn University. Sample Ad Sizes: A — $2,370 B — $960 C — $1,200 D — $500
E F G H
B 4 COL X 12”
— $200 — $300 — $600 — $320
D FRONT PAGE PREMIUM PLACEMENT 6 COL M I N I M U M AD S I ZXE3” : 6 COLUMN
LOCAL RATES Local Rate (includes color)*:
CONTRACTS** For
$13 per column inch
Open and Local Rates Sample Ad Sizes: A — $1,540.50
E — $130
B — $624 C — $780
F — $195 G — $390 H — $208
D — $500
CAMPUS/NONPROFIT Campus/Nonprofit Rate (includes color)*: $10 per column inch
Sample Ad Sizes: A — $1,185 B — $480
E — $100 F — $150
C — $600
G — $300 H — $160
D — $500
G QUARTER PAGE 3 COL X 10”
6 ads — 5% off 9 ads — 10% off 12 ads — 15% off 15 ads — 20% off
F EI GH TH PAGE 3 COL X 5”
H 2 COL X 8”
INCHES
Open and Local Rates
Annual Contract — 25% off Sign a one-year contract to run in all 31 issues. New Business Discount — 25% off Applies to first 4 ads run in consecutive issues.
Sample Ad Sizes: A
B
Open Rate — $2,370 10% off — $2,133 25% off — $1,777.50 Local Rate — $1,540.50 10% off — $1,386.45 25% off — $1,155.38
Open Rate — $2,370 10% off — $2,133 25% off — $1,777.50 Local Rate — $390 10% off — $351 25% off — $292.50
TABLOID SIZES Choose one of our five convenient modular ad sizes to reserve your space in the high-profile special
editions of The Auburn Plainsman. Deadline is noon Friday prior to publication.
ADVERTISING DEADLINE: 5 PM ON FRIDAY FOR THURSDAY PUBLICATION
AD RATE CARD [email protected]
INSERTS
CREATIVE SERVICES
CLASSIFIED ADVERTISING
For Open, Local and Campus/
Broadsheet Issue Sizes
Nonprofit Rates
1
column
= 1.555″
Line Ads
2
column
= 3.222″
— Classified ads may be placed in
Pre-printed inserts must be
3
column
= 4.888″
each paper.
approved two weeks prior to
4
column
= 6.555″
the run date by the Plainsman
5
column
= 8.222″
advertising manager. No partial
6
column
= 9.888″
runs are accepted. Full Page Height = 19.75″ The advertiser is responsible for the delivery of the inserts one week prior to publication to this address. Send inserts to: Opelika-Auburn News Attention: Plainsman Inserts 2901 Society Hill Road Opelika, AL 36801 Insert Page Pricing: Single Page/$70 per thousand 4-8 Pages/$80 per thousand 9-12
Pages/$90 per thousand
Prepayment is required for all ads without prior established credit.
— All camera-ready ads must be submitted in PDF or JPEG format — Material for ads to be created must be submitted in advance of deadline
— All classifieds must be prepaid. — The deadline to place a classified ad is 10 a.m. the Monday prior to publication. *The Auburn Plainsman reserves the right to accept or reject any classified ad.
— Excessive design requests will result in additional charges ($35.00 per hour)
Display Ads — Classified display ads appear on the Classified page in each issue of The Auburn Plainsman
Tabloid Issue Sizes
— The maximum ad size is 1 column by 4 inches.
2 column = 3.716″ 3 column = 5.657″ 5 column = 9.540″ Full Page Height = 9.75″ — Material submission deadline: Friday at 5 p.m.
— The space reservation deadline for classified display ads is 10 a.m. the Monday prior to publication. Pricing Per column inch — $11 1 x 3 — $33 1 X 4 — $44
— Camera-ready ad deadline: Tuesday at 8 a.m. — Final proof/correction deadline: Tuesday at 3 p.m. — Send all ad materials to: [email protected]
ADVERTISING DEADLINE: 5 PM ON FRIDAY FOR THURSDAY PUBLICATION
AD RATE CARD [email protected]
ONLINE ADVERTISING Weekly/Monthly Options A (728x90 leader board ad): $110/week or $350/month B (Top 300x250 display ad): $120/week or $375/month C (Other 300X250 display ad):
SOCIAL MEDIA ADVERTISING Complete your advertising campaign with a post to The Auburn Plainsman’s social media followers. It’s a great way to reach a highlymobile college market!
Purchase ad space at these high- traffic locations on campus! To reserve space contact Plainsman advertising: [email protected]
Poster Information
$120/week or $375/month
Dimensions:
Page View Options A (728x90 leader board ad): $15 per thousand page views B (Top 300x250 display ad): $15 per thousand page views C (Other 300X250 display ad):
Customize Your Message You write the message and determine the offer, you choose the day and time to post, you choose the frequency of your posts. Pricing
$15 per thousand page views *Minimum of 10,000 page views
C 300 X 250
PUZZLE SPONSORSHIP Puzzles are our most popular feature and run every week in the Classifieds section! Pricing (Includes Color) $60/week $48/week (20% discount with a year long contract; must run in every issue.)
B — 25.75″ wide x 49.5″ tall *Posters must be provided by advertiser Locations A (18.5″ wide x 36″ tall)
*Maximum 4 tweets/day, 20 tweets/week Targeted We schedule and issue the posts through Plainsman Promos. Every message is re-posted on the The Auburn Plainsman Twitter, Facebook or Instagram feed.
— — — — — —
10 Facebook or Instagram posts — $299 B 300 X 250
A — 18.5″ wide x 36″ tall
— Student Center (5) — Spidle (1) — Shelby (1) — Science Center (1) — Foy Dining (1) — Village Dining (1) B (25.75″ wide x 49.5″ tall)
1 Facebook post — $50 1 Instagram post — $50 1 Tweet — $40 12 Tweets — $299
A 72 8 X 90
Sudoku : 1 col x 3”
POSTER ADVERTISING
Effective — Offer a true deal (25% or 50% off, or something free!)
Haley Center (2) RDB Library (2) Student Center (1) Lowder (2) Tichenor (1) Parker (1)
Pricing (Per Location) $125/week or $375/month *Plus cost of providing posters
— Announce something timely (a surprise appearance, a late-night or lunch time offer) — Create a sense of exclusivity (for Twitter followers only!)
1 8 .5 ” W ID E X 36” TAL L
Crossword : 3 col x 1” Can run at top or bottom of puzzle (advertiser’s choice)
ADVERTISING DEADLINE: 5 PM ON FRIDAY FOR THURSDAY PUBLICATION
