AKG Q701 QuickGuide

Q 701 Order Date: Press Release: Brand Website: Market Launch:
Brand: AKG

September 17, 2010 September 9 , 2010 September 9 , 2010 October 15, 2010

Category: Personal Audio


Positioning: Quincy Jones Signature Line over-ear headphones
USP: Exclusive Quincy-branded high performance over-ear headphone
Key Benefits: – Hear what you’ve always missed with unsurpassed realistic sound quality – Ergonomic ear pads and auto-adjusting headband provide ultimate experience in comfort – Perfect blend of stylish design and professional technology Basic Features
45mm high excusion driver
Detachable oxygen-free cables o10ft for HiFi o20 ft for TV or large rooms

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Q 701
Target Consumer: – TechnoVamps: 62%M - 38%F; 18-44 yrs – WeJays: 70%F - 30%M; 18-29 yrs – Audio Emperors: 80%M – 20%F; 45-64 yrs


Cross-Merchandising: – Smartphones, MP3 players, iPods, iPhones, Stereo Equipment, TVs




Promotional Time Periods: – Holiday, Spring

Packaging - not final

Model #

Description

Color

Product Dimensions

UPC Code

M.S.R.P

M.A.P.

Dealer Cost

Q701BLK

Quincy Jones Signature Line Over-Ear headphone

Black

9.45” x 5.12” x 9.84”

885038028635

$569

$399

$240

Q701WHT Q701GRN

White

885038028642

Green

885038028666

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