PUT YOUR BUSINESS ON THE INSIGHT TRACK. AMERICAN EXPRESS BUSINESS INSIGHTS: A FRESH NEW WAY TO PERCEIVE BUSINESS
American Express Business Insights draws on the depth and reach of the American Express global network to identify the critical facts, figures, and trends you need to help make the best decisions for your business. As an analytics and consulting arm of American Express, we draw on data from approximately 90 million Cards — used for more than four billion annual transactions in over 130 countries — to provide business intelligence of profound scope and accuracy.
THE DIFFERENCE IS IN THE DETAIL Unlike conventional research — which relies on third-party sources and static, self-reported data and surveys — Business Insights combines fresh, real-world information with powerful analytics to help increase your marketing knowledge and assist with your business planning. By serving up the latest aggregate data at a deep range of detail levels, we provide an extraordinarily accurate, up-to-date, and comprehensive view of your marketplace, customers, and competitive environment. Our unique combination of customer relationships, analytical experience, and information management can change the way you look at business.
STAY AHEAD OF THE CURVE American Express Business Insights can help you: • Identify macro and micro consumer spending trends • Innovate new products to respond to unmet consumer needs • Expand your footprint locally, regionally, and internationally • Enhance marketing and advertising strategies • Optimize customer relations • Improve procurement processes
STRATEGIC INSIGHTS FOR EVERY BUSINESS, BIG OR SMALL We know that businesses come in all shapes and sizes, so we offer data driven products designed for a wide range of budgets and strategic needs.
BUSINESS ANALYTICS Our advanced and customized products, such as Executive Edge, can help companies track and analyze movements in market share, while our Site Selection Analysis provides insight into optimizing new and existing retail locations. MARKET REPORTS Our IQ Report Series provides an in-depth view of consumer and commercial spending at a variety of business, industry, and geographic levels. (A preliminary selection of these reports is available online at www.americanexpress.com/businessinsights.) ADVERTISING TOOLS Our advertising tools and analytics identify ways for companies to design and execute marketing and advertising programs more effectively.
STRICT CONFIDENTIALITY American Express Business Insights values and protects our customers’ privacy. Our products consist of aggregated data that is not specific to individual Cardmembers or merchants, and does not contain any personally identifiable information.
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