Application Data Management vs Master Data Management

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ADM v MDM Application Data Management versus Master Data Management

Kristian Kalsing | Winshuttle

The Data Steward Goals Enable the business to operate efficiently with minimal disruption

Ensure compliance and auditability of business processes

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The Data Steward Profile Business

Decentralized

Operational

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IT

Centralized

Strategic

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The Data Steward Responsibilities Operational

Tactical

Strategic

• • • • •

Monitor incoming request queue Debug and fix data-related issues - firefighting Fulfil ad-hoc requests for data maintenance Fulfill requests for data reports Meet published SLAs

• Maintain and manage data rules • Extract and profile data • Data cleansing and planned maintenance

• • • •

Participate in business process improvement Drive data improvement initiatives Knowledge management Evangelize the strategic importance of data

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What is Master Data?

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Application Data versus Master Data Material

Customer

Vendor

Master Data Shared across many different applications

Material Number Description Etc.

Name Address Etc.

Name Address Etc.

Application Data Used only by a specific application (e.g. SAP)

Storage bin Routings Classifications Forecast params Etc.

Bank details Info records Sales org Etc.

Payment terms Info records Purchasing org Etc.

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Three Rings of Information Governance

Master data Application suite data Single-application data WINSHUTTLE USER GROUP CONFERENCE | LAS VEGAS 2016

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Three Layers of Government

Money printing Army and navy Treaties with foreign govs Driver/marriage licenses Intrastate commerce Public health and safety Education, police, fire Urban planning/zoning Parks and recreation WINSHUTTLE USER GROUP CONFERENCE | LAS VEGAS 2016

Federal State Local 8

The Bloated MDM Hub Without a clear distinction between Application Data and Master Data, the risk is that your MDM hub will develop into a bloated data model. Only 8-10% of data needs to be mastered. However, the rest still needs to be governed and managed.

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Example: Multi-national Manufacturing & Engineering Customers

MDM

Line of Business

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Line of Business

Finished Goods

Components

Raw Materials

Finished Goods

Components

Raw Materials

Finished Goods

Components

Raw Materials

ADM

Vendors

Line of Business

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Different Needs, Different Capabilities What capabilities does a Data Steward need for ADM versus MDM?

ADM

MDM

Governance model

Decentralized

Centralized

Owner

Business

IT

Enabler for

Business processes

Business intelligence

Data model

Pre-existing

Designed ground up

Integrations with other systems

Few

Many

Local variations

Many

None

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Key Takeaways • Data Stewards are responsible for accuracy and completeness of data. • Use Gartner’s Three Rings of Information Governance to distinguish between Application Data and Master Data

• Only 8-10% of data needs to be mastered in a hub. The rest is Application Data requiring a different governance model and different capabilities allowing for local optimization

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