ADM v MDM Application Data Management versus Master Data Management
Kristian Kalsing | Winshuttle
The Data Steward Goals Enable the business to operate efficiently with minimal disruption
Ensure compliance and auditability of business processes
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The Data Steward Profile Business
Decentralized
Operational
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IT
Centralized
Strategic
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The Data Steward Responsibilities Operational
Tactical
Strategic
• • • • •
Monitor incoming request queue Debug and fix data-related issues - firefighting Fulfil ad-hoc requests for data maintenance Fulfill requests for data reports Meet published SLAs
• Maintain and manage data rules • Extract and profile data • Data cleansing and planned maintenance
• • • •
Participate in business process improvement Drive data improvement initiatives Knowledge management Evangelize the strategic importance of data
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What is Master Data?
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Application Data versus Master Data Material
Customer
Vendor
Master Data Shared across many different applications
Material Number Description Etc.
Name Address Etc.
Name Address Etc.
Application Data Used only by a specific application (e.g. SAP)
Storage bin Routings Classifications Forecast params Etc.
Bank details Info records Sales org Etc.
Payment terms Info records Purchasing org Etc.
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Three Rings of Information Governance
Master data Application suite data Single-application data WINSHUTTLE USER GROUP CONFERENCE | LAS VEGAS 2016
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Three Layers of Government
Money printing Army and navy Treaties with foreign govs Driver/marriage licenses Intrastate commerce Public health and safety Education, police, fire Urban planning/zoning Parks and recreation WINSHUTTLE USER GROUP CONFERENCE | LAS VEGAS 2016
Federal State Local 8
The Bloated MDM Hub Without a clear distinction between Application Data and Master Data, the risk is that your MDM hub will develop into a bloated data model. Only 8-10% of data needs to be mastered. However, the rest still needs to be governed and managed.
Different Needs, Different Capabilities What capabilities does a Data Steward need for ADM versus MDM?
ADM
MDM
Governance model
Decentralized
Centralized
Owner
Business
IT
Enabler for
Business processes
Business intelligence
Data model
Pre-existing
Designed ground up
Integrations with other systems
Few
Many
Local variations
Many
None
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Key Takeaways • Data Stewards are responsible for accuracy and completeness of data. • Use Gartner’s Three Rings of Information Governance to distinguish between Application Data and Master Data
• Only 8-10% of data needs to be mastered in a hub. The rest is Application Data requiring a different governance model and different capabilities allowing for local optimization