ASI Catalogs ASI Catalogs
Reach End-Buyers !
ASI Catalogs ®
80% of
end-buyers have purchased an item after seeing it in a catalog for the first time.
82% of end-buyers
Catalogs reach and influence end-buyers.
Your direct line to 1.3 million end-buyers. ..
With catalogs, you can choose what products are shown to the end-buyer, even if the distributor isn ’t specifically pitching those products. Plus, you can edge out the competi tion with product exclusivity!
ASI Catalogs ®
are the Best Way to Get Your Products in End-Bu yers’ Hands
reach a targeted audience according to the t ypes of products you sell.
Customers prefer to receive something tangible that they can browse through and hel p them make a final buying decision.
9 out of 10 end-buyers
gain inspiration for new ideas by looking at print catalogs.
view catalogs every time they need logoed products.
83% of end-buyers enjoy looking through catalogs.
Visi t www. asicen tral.com/2018catalogs or Call (877) 276 -6201. Reserve by 12/31/2017.
IDEA Showcase FALL
Get Your Brand Ready!
Lanyard Pg. 41
IDEA SHOWCASE 2017 WHERE GREAT IDEAS BEGIN
Gift
BOOK The
g nspirin
I
VISIT www. asicentral.com/2018catalogs OR CALL (877) 276-6201. RESERVE BY
Catalogs allow you to
Corporate & Promotional Gifts for 2017-18
2018
of distributors who order cata logs buy 100 + copies.
Lunch Bag Pg. 8
Fitness Tracker Pg. 29
WHERE GREAT IDEAS BEGIN!
Pen Stylus Pg. 23
ASI ® Catalogs are your most direct way to establish a relationship wi th the consumer and ultimately drive a sale.
More than 50%
Plush Shorties Pg. 9
GET 20i7 RATES IN 20i8. RESERVE BY i2/3i/20i7.
12 /31 /2017.
PROMOTIONAL IDEAS THAT FIT ANY BUDGET
© 2017, Advertising Specialty Institute®. All Rights Reserved. Other brands are the trademarks of their respective owners. 344-5024 1017
The Gift Book
Idea Showcase Fall ®
Put your products in front of 370,000 end-buyers in the industry’s largest ad specialty market – education!
TM
Kick off the holiday and 4th quarter selling season wi th our most upscale and elegant catalog!
Idea Showcase Spring
Spectrum
®
Showcase your best i tems to top promotional product markets, including health care!
®
Reach over 600,000 end-buyers with the most versatile and sought-after catalog in the industry!
Gift
BOOK The
ing
Inspir
Corporate & Promotional Gifts for 2017-18
IDEA Showcase
Get Your Brand Ready!
FALL Lanyard Pg. 41
IDEA SHOWCASE 2017
Pen Stylus Pg. 23
WHERE GREAT IDEAS BEGIN
2018
WHERE GREAT IDEAS BEGIN!
4th Quarter Sales Tool:
Lunch Bag Pg. 8
Fitness Tracker Pg. 29
This tasteful collection of gift ideas is delivered exactly when end-buyers are making their year-end gift, incentive and reward purchasing decisions!
Plush Shorties Pg. 9
Spread ads will be printed as
FREE bonus full-page ads in 150,000 issues of Spectrum ®!
Features High-End Products: Product Exclusivity:
Target Audience:
Audience. . ................................................... End-Buyers Circulation. . ......................................................... 370,000
Reach K-12, sports teams, colleges and universi ties, after-school programs, pep rallies, PTAs, fundraisers and more.
Reservation Deadline....................... March 2018 Month Published..................................... April 2018
Product Page Options: Choose single- or multi-product page layouts.
Dimensions.......................................... 8.375” x 3.875”
Advertising Options: Highlight one unique item when you choose a single-product page, or combine similar products with a traditional 5- or 9-product spread.
Multiple Sections: Each special category is designed to lead end-buyers right to your products – Food & Drink, Cards & Stationery, Sports, The Classics and more.
Product Exclusivity:
Reservation Deadline............................................... May 2018 Month Published.......................................................... July 2018 Dimensions........................................................... 8.375” x 10.875”
Promote your products to the robust health care industry – one of the top promotional product purchasing groups nationwide! 50,000 special editions will highlight your products just for them.
Advertising Options: Choose single- or multi-product layouts, highlighting one or several products.
40%
of top distributors buy Spectrum .
Product exclusivity: Snatch at tention away from your competitors – once you advertise, product exclusivity keeps your competitors’ products out of Spectrum !
Health Care & Wellness Section: Audience. . .......................... End-Buyers and Distributors Single-Page Circulation.. .............................................. 75,000 Spectrum Gift Edition Bonus Circulation. . ..... 150,000 Spread Circulation......................................................... 225,000
Industry’s #1 selling catalog: Referenced year-round, Spectrum offers you the largest end-buyer circulation at the lowest cost per impression.
Use this popular catalog to claim your product category! Once your product is approved, your competitors can’t advertise the same item.
Appeal to sophisticated end-buyers when you showcase elegant products ideal for corporate gifts, employee incentive and recognition awards.
Own your product category! Once your product is approved, your competitors can ’t advertise the same item.
Did you know?
PROMOTIONAL IDEAS THAT FIT ANY BUDGET
Audience. . ................................................... End-Buyers Circulation. . ........................................................ 250,000 Reservation Deadline..................... August 2018 Month Published............................. October 2018 Dimensions.......................................... 8.375” x 3.875”
Promotion variety:
Audience. . ...................................................................... End-Buyers Circulation. . ........................................................................... 700,000
Product range runs the gamut from low-cost ad specialties to high-end gifts.
Renewal Deadline.. ...................................................... June 2018 Reservation Deadline............................... September 2018 Month Published............................................ November 2018
Two layout options:
Dimensions............................................................. 5.312” x 8.375”
Choose from single- or multi-product layou ts, promoting one unique product or combining similar products.
ASI Catalogs ®
80% of
end-buyers have purchased an item after seeing it in a catalog for the first time.
82% of end-buyers
Catalogs reach and influence end-buyers.
Your direct line to 1.3 million end-buyers. ..
With catalogs, you can choose what products are shown to the end-buyer, even if the distributor isn ’t specifically pitching those products. Plus, you can edge out the competi tion with product exclusivity!
ASI Catalogs ®
are the Best Way to Get Your Products in End-Bu yers’ Hands
reach a targeted audience according to the t ypes of products you sell.
Customers prefer to receive something tangible that they can browse through and hel p them make a final buying decision.
9 out of 10 end-buyers
gain inspiration for new ideas by looking at print catalogs.
view catalogs every time they need logoed products.
83% of end-buyers enjoy looking through catalogs.
Visi t www. asicen tral.com/2018catalogs or Call (877) 276 -6201. Reserve by 12/31/2017.
IDEA Showcase FALL
Get Your Brand Ready!
Lanyard Pg. 41
IDEA SHOWCASE 2017 WHERE GREAT IDEAS BEGIN
Gift
BOOK The
g nspirin
I
VISIT www. asicentral.com/2018catalogs OR CALL (877) 276-6201. RESERVE BY
Catalogs allow you to
Corporate & Promotional Gifts for 2017-18
2018
of distributors who order cata logs buy 100 + copies.
Lunch Bag Pg. 8
Fitness Tracker Pg. 29
WHERE GREAT IDEAS BEGIN!
Pen Stylus Pg. 23
ASI ® Catalogs are your most direct way to establish a relationship wi th the consumer and ultimately drive a sale.
More than 50%
Plush Shorties Pg. 9
GET 20i7 RATES IN 20i8. RESERVE BY i2/3i/20i7.
12 /31 /2017.
PROMOTIONAL IDEAS THAT FIT ANY BUDGET
© 2017, Advertising Specialty Institute®. All Rights Reserved. Other brands are the trademarks of their respective owners. 344-5024 1017
The Gift Book
Idea Showcase Fall ®
Put your products in front of 370,000 end-buyers in the industry’s largest ad specialty market – education!
TM
Kick off the holiday and 4th quarter selling season wi th our most upscale and elegant catalog!
Idea Showcase Spring
Spectrum
®
Showcase your best i tems to top promotional product markets, including health care!
®
Reach over 600,000 end-buyers with the most versatile and sought-after catalog in the industry!
Gift
BOOK The
ing
Inspir
Corporate & Promotional Gifts for 2017-18
IDEA Showcase
Get Your Brand Ready!
FALL Lanyard Pg. 41
IDEA SHOWCASE 2017
Pen Stylus Pg. 23
WHERE GREAT IDEAS BEGIN
2018
WHERE GREAT IDEAS BEGIN!
4th Quarter Sales Tool:
Lunch Bag Pg. 8
Fitness Tracker Pg. 29
This tasteful collection of gift ideas is delivered exactly when end-buyers are making their year-end gift, incentive and reward purchasing decisions!
Plush Shorties Pg. 9
Spread ads will be printed as
FREE bonus full-page ads in 150,000 issues of Spectrum ®!
Features High-End Products: Product Exclusivity:
Target Audience:
Audience. . ................................................... End-Buyers Circulation. . ......................................................... 370,000
Reach K-12, sports teams, colleges and universi ties, after-school programs, pep rallies, PTAs, fundraisers and more.
Reservation Deadline....................... March 2018 Month Published..................................... April 2018
Product Page Options: Choose single- or multi-product page layouts.
Dimensions.......................................... 8.375” x 3.875”
Advertising Options: Highlight one unique item when you choose a single-product page, or combine similar products with a traditional 5- or 9-product spread.
Multiple Sections: Each special category is designed to lead end-buyers right to your products – Food & Drink, Cards & Stationery, Sports, The Classics and more.
Product Exclusivity:
Reservation Deadline............................................... May 2018 Month Published.......................................................... July 2018 Dimensions........................................................... 8.375” x 10.875”
Promote your products to the robust health care industry – one of the top promotional product purchasing groups nationwide! 50,000 special editions will highlight your products just for them.
Advertising Options: Choose single- or multi-product layouts, highlighting one or several products.
40%
of top distributors buy Spectrum .
Product exclusivity: Snatch at tention away from your competitors – once you advertise, product exclusivity keeps your competitors’ products out of Spectrum !
Health Care & Wellness Section: Audience. . .......................... End-Buyers and Distributors Single-Page Circulation.. .............................................. 75,000 Spectrum Gift Edition Bonus Circulation. . ..... 150,000 Spread Circulation......................................................... 225,000
Industry’s #1 selling catalog: Referenced year-round, Spectrum offers you the largest end-buyer circulation at the lowest cost per impression.
Use this popular catalog to claim your product category! Once your product is approved, your competitors can’t advertise the same item.
Appeal to sophisticated end-buyers when you showcase elegant products ideal for corporate gifts, employee incentive and recognition awards.
Own your product category! Once your product is approved, your competitors can ’t advertise the same item.
Did you know?
PROMOTIONAL IDEAS THAT FIT ANY BUDGET
Audience. . ................................................... End-Buyers Circulation. . ........................................................ 250,000 Reservation Deadline..................... August 2018 Month Published............................. October 2018 Dimensions.......................................... 8.375” x 3.875”
Promotion variety:
Audience. . ...................................................................... End-Buyers Circulation. . ........................................................................... 700,000
Product range runs the gamut from low-cost ad specialties to high-end gifts.
Renewal Deadline.. ...................................................... June 2018 Reservation Deadline............................... September 2018 Month Published............................................ November 2018
Two layout options:
Dimensions............................................................. 5.312” x 8.375”
Choose from single- or multi-product layou ts, promoting one unique product or combining similar products.
