Beef
Discover new opportunities for your business by participating in the Queensland Government Innovation Hub Pilot Project Saturday 19 July 10am–6pm and Sunday 20 July 2014 10am–6pm
Created in partnership with the Queensland Government (Department of Science, Information Technology, Innovation and the Arts).
We've identified four problems worth solving Working closely with Queensland Government departments, we’ve defined four problem statements: 'Beefing up engagement' - Department of Agriculture, Fisheries and Forestry 'Indigenous Health' – Queensland Health 'Graffiti' - Department of Transport and Main Roads 'Asset Maintenance' - Department of Housing and Public Works The event will give successful applicants the opportunity to learn more about these problems first hand then refine & propose their solutions. After the event, selected applicants will be invited to participate in a 12 week incubation process where they will prototype and explore further proof of concept with potential for direct commercial engagement with the sponsoring departments. We recognise that these problems are persistent or evident in other states and in some cases are relevant in other industries and believe the greatest benefit to a successful innovator is a recognisable & committed customer. There are limited positions for attendance so please consider your application carefully and apply today!
Created in partnership with the Queensland Government (Department of Science, Information Technology, Innovation and the Arts).
Problem
Beefing up engagement
In Queensland, top performing beef enterprises have a Return On Investment (ROI) ten times that of less efficient enterprises. There is an opportunity for many producers to increase their returns by adopting best management practices on their properties at the right time. The critical problem is achieving greater practice change in the Queensland beef industry to maximise productivity, profitability and sustainability.
Problem Description ● ● ● ● ● ● ● ● ●
Queensland’s 18,000 beef producers, producing over 1 million tonnes of beef per year, are central to Queensland’s $3.25 billion per annum (farm gate GVP) industry. Its export beef market has a value of around around $3 billion per annum We have a state goal of growing beef production to a 2 million tonnes of beef by 2040 Some efficient producers on average have a ROI ten times that of less efficient properties. Adopting new technologies is one way of improving business performance When producers adopt new technology, the unit cost of production (fixed and variable costs divided by production) is reduced because of increased yields, reductions in losses, lower costs for inputs or increased efficiency of input use Lowering the average cost of production by 5 cents per kg (from $1.69 /kg liveweight to $1.64) could save the industry approximately $100 million dollars annually The most effective way to lower the cost of production is through adopting best management practices developed and delivered through the applied research, development and extension (education and training) sectors But it is hard for many of our producers to improve beef production by adopting best management practices about their farm at the right time Practice change (adoption) is the issue The lack of traction is a complex issue, dependent on multiple factors which could include: ○ lack of time, finances, unknown cost-benefit of decisions, and skilled labour ○ complex decision-making over a long production cycle (e.g. three-years compared to an annual crop) ○ information provided not always applicable to the individual on-property context ○ farmers cultural preference of learning through experience/peers and intuition rather than data ○ physical accessibility (beef properties are often extensive and remotely located) ○ digital accessibility (bandwidth issues resulting from remote locations) ○ reducing availability of public and private sector RD&E providers
Created in partnership with the Queensland Government (Department of Science, Information Technology, Innovation and the Arts).
Benefits: Benefit
How saving is derived
How can it be measured
Greater adoption of best management practices by beef producers
n/a - leading indicator of benefits
Level of adoption (e.g. %, rating etc) of best management practices
Improve business management and performance
Better business management to respond to critical profit drivers
Profitability as of measure of economic sustainability
Increase yield
Increased kg of beef per labour unit reaching the market from the farm
Benchmark between producers in similar climate/environment
Better quality of beef produced
Better farm management allows for classification of beef at higher grades
kg of beef sold at various grades
Better environmental practices
Greater carrying capacity of land sustained over longer term
Head of cattle carried per hectare
Food security - so that food remains affordable, of high quality and safe
Greater beef (protein) production for domestic and international consumption (for example China securing Qld beef production for own consumption)
Increased production for domestic and export markets (annual ABARES data)
Consistent, year-round food supply that is produced ethically and in an environmentally sound manner
Highly valued and ‘ethically/environmentally’ marketed food products
Benchmarked consumer surveys
Export growth to existing and new markets providing expanding employment opportunities
Increased export growth and employment
Employment figures along beef supply chain Annual export and destination market data
Contribution to high standard of living, health and well-being
Australians enjoy a greater standard of living and live longer
Standard of living / country statistics
“Making innovation part of our every day” Queensland Government
This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers, its members, employees and agents and the Queensland Government do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. Except where otherwise noted, © 2014 PricewaterhouseCoopers and the Queensland Government. All rights reserved. “PricewaterhouseCoopers” refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate & independent legal entity. Liability limited by a scheme approved under Professional Standards Legislation.
Created in partnership with the Queensland Government (Department of Science, Information Technology, Innovation and the Arts).
We've identified four problems worth solving Working closely with Queensland Government departments, we’ve defined four problem statements: 'Beefing up engagement' - Department of Agriculture, Fisheries and Forestry 'Indigenous Health' – Queensland Health 'Graffiti' - Department of Transport and Main Roads 'Asset Maintenance' - Department of Housing and Public Works The event will give successful applicants the opportunity to learn more about these problems first hand then refine & propose their solutions. After the event, selected applicants will be invited to participate in a 12 week incubation process where they will prototype and explore further proof of concept with potential for direct commercial engagement with the sponsoring departments. We recognise that these problems are persistent or evident in other states and in some cases are relevant in other industries and believe the greatest benefit to a successful innovator is a recognisable & committed customer. There are limited positions for attendance so please consider your application carefully and apply today!
Created in partnership with the Queensland Government (Department of Science, Information Technology, Innovation and the Arts).
Problem
Beefing up engagement
In Queensland, top performing beef enterprises have a Return On Investment (ROI) ten times that of less efficient enterprises. There is an opportunity for many producers to increase their returns by adopting best management practices on their properties at the right time. The critical problem is achieving greater practice change in the Queensland beef industry to maximise productivity, profitability and sustainability.
Problem Description ● ● ● ● ● ● ● ● ●
Queensland’s 18,000 beef producers, producing over 1 million tonnes of beef per year, are central to Queensland’s $3.25 billion per annum (farm gate GVP) industry. Its export beef market has a value of around around $3 billion per annum We have a state goal of growing beef production to a 2 million tonnes of beef by 2040 Some efficient producers on average have a ROI ten times that of less efficient properties. Adopting new technologies is one way of improving business performance When producers adopt new technology, the unit cost of production (fixed and variable costs divided by production) is reduced because of increased yields, reductions in losses, lower costs for inputs or increased efficiency of input use Lowering the average cost of production by 5 cents per kg (from $1.69 /kg liveweight to $1.64) could save the industry approximately $100 million dollars annually The most effective way to lower the cost of production is through adopting best management practices developed and delivered through the applied research, development and extension (education and training) sectors But it is hard for many of our producers to improve beef production by adopting best management practices about their farm at the right time Practice change (adoption) is the issue The lack of traction is a complex issue, dependent on multiple factors which could include: ○ lack of time, finances, unknown cost-benefit of decisions, and skilled labour ○ complex decision-making over a long production cycle (e.g. three-years compared to an annual crop) ○ information provided not always applicable to the individual on-property context ○ farmers cultural preference of learning through experience/peers and intuition rather than data ○ physical accessibility (beef properties are often extensive and remotely located) ○ digital accessibility (bandwidth issues resulting from remote locations) ○ reducing availability of public and private sector RD&E providers
Created in partnership with the Queensland Government (Department of Science, Information Technology, Innovation and the Arts).
Benefits: Benefit
How saving is derived
How can it be measured
Greater adoption of best management practices by beef producers
n/a - leading indicator of benefits
Level of adoption (e.g. %, rating etc) of best management practices
Improve business management and performance
Better business management to respond to critical profit drivers
Profitability as of measure of economic sustainability
Increase yield
Increased kg of beef per labour unit reaching the market from the farm
Benchmark between producers in similar climate/environment
Better quality of beef produced
Better farm management allows for classification of beef at higher grades
kg of beef sold at various grades
Better environmental practices
Greater carrying capacity of land sustained over longer term
Head of cattle carried per hectare
Food security - so that food remains affordable, of high quality and safe
Greater beef (protein) production for domestic and international consumption (for example China securing Qld beef production for own consumption)
Increased production for domestic and export markets (annual ABARES data)
Consistent, year-round food supply that is produced ethically and in an environmentally sound manner
Highly valued and ‘ethically/environmentally’ marketed food products
Benchmarked consumer surveys
Export growth to existing and new markets providing expanding employment opportunities
Increased export growth and employment
Employment figures along beef supply chain Annual export and destination market data
Contribution to high standard of living, health and well-being
Australians enjoy a greater standard of living and live longer
Standard of living / country statistics
“Making innovation part of our every day” Queensland Government
This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers, its members, employees and agents and the Queensland Government do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. Except where otherwise noted, © 2014 PricewaterhouseCoopers and the Queensland Government. All rights reserved. “PricewaterhouseCoopers” refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate & independent legal entity. Liability limited by a scheme approved under Professional Standards Legislation.
