brand identity
S E R V I C E S
brand identity
Snapshot for external reference
CDS Logo Treatment: Bold Black
MU GOLD Pantone 124
X= =X
S E R V I C E S
CMYK: 0.0.0.100 RGB: 0.0.0
CMYK: 0.27.100.6 RGB: 240.170.0
X=
Minimum of 1.5” wide
Create a padded area around the logo where no elements like headings, text, or pictures interfere with its impact. The correct padding for the desired logo size is equal to the height of the “INING” letters.
CDS in writing: 1. Campus Dining Services should always be spelled out on the first reference. "CDS" may be used after the first reference. Include a statement in parenthesis such as "CDS" or "hereafter CDS." Avoid switching between "Campus Dining Services" and "CDS" in the same document. 2. Acceptible long forms include "University of Missouri Campus Dining Services," "MU Campus Dining Services" and "Mizzou Campus Dining Services." 3. Avoid using names such as “MU Dining,” “University of Missouri Dining,” “Campus Dining,” etc. 4. Avoid referencing CDS with a personal pronoun. Write At CDS, we want you to be happy rather than CDS wants you to be happy. 5. Always refer to CDS as a singular entity. For example, write CDS has great staff members rather than CDS have great staff members. 6. When writing about CDS staff, take care to correctly differentiate between a plural group of staff members or a single staff member (i.e., The Rollins staff enjoy their work or This Rollins staff enjoys her work).
Social media: @mucampusdining
MU Campus Dining /mucampusdining
/mucampusdining
Twitter hashtags:
Writing location names: Baja Grill Bookmark Café Catalyst Café Do Mundo’s Emporium Emporium café infusion j café Kate & Emma’s Mizzou Market – Central Mizzou Market – Hitt Street Mizzou Market – Southwest
/mucampusdining
Mark Twain Market Mort’s Pavilion at Dobbs Plaza 900 pomodoro Rollins Rollins Late Night Sabai Starbucks Time Out Wheatstone Bistro
#BajaGrill #Bookmark #Catalyst #DoMundos #Emporium #Emporiumcafe #infusion #jcafe #Kate&Emmas #MizzouMarkets #MizzouStarbucks
University of Missouri
#MarkTwainMarket #Morts #PavilionatDobbs #Plaza900 #pomodoro #Rollins #RollinsLateNight #Sabai #TimeOut #Wheatstone
brand identity
Snapshot for external reference
CDS Logo Treatment: Bold Black
MU GOLD Pantone 124
X= =X
S E R V I C E S
CMYK: 0.0.0.100 RGB: 0.0.0
CMYK: 0.27.100.6 RGB: 240.170.0
X=
Minimum of 1.5” wide
Create a padded area around the logo where no elements like headings, text, or pictures interfere with its impact. The correct padding for the desired logo size is equal to the height of the “INING” letters.
CDS in writing: 1. Campus Dining Services should always be spelled out on the first reference. "CDS" may be used after the first reference. Include a statement in parenthesis such as "CDS" or "hereafter CDS." Avoid switching between "Campus Dining Services" and "CDS" in the same document. 2. Acceptible long forms include "University of Missouri Campus Dining Services," "MU Campus Dining Services" and "Mizzou Campus Dining Services." 3. Avoid using names such as “MU Dining,” “University of Missouri Dining,” “Campus Dining,” etc. 4. Avoid referencing CDS with a personal pronoun. Write At CDS, we want you to be happy rather than CDS wants you to be happy. 5. Always refer to CDS as a singular entity. For example, write CDS has great staff members rather than CDS have great staff members. 6. When writing about CDS staff, take care to correctly differentiate between a plural group of staff members or a single staff member (i.e., The Rollins staff enjoy their work or This Rollins staff enjoys her work).
Social media: @mucampusdining
MU Campus Dining /mucampusdining
/mucampusdining
Twitter hashtags:
Writing location names: Baja Grill Bookmark Café Catalyst Café Do Mundo’s Emporium Emporium café infusion j café Kate & Emma’s Mizzou Market – Central Mizzou Market – Hitt Street Mizzou Market – Southwest
/mucampusdining
Mark Twain Market Mort’s Pavilion at Dobbs Plaza 900 pomodoro Rollins Rollins Late Night Sabai Starbucks Time Out Wheatstone Bistro
#BajaGrill #Bookmark #Catalyst #DoMundos #Emporium #Emporiumcafe #infusion #jcafe #Kate&Emmas #MizzouMarkets #MizzouStarbucks
University of Missouri
#MarkTwainMarket #Morts #PavilionatDobbs #Plaza900 #pomodoro #Rollins #RollinsLateNight #Sabai #TimeOut #Wheatstone
