Nightlife Brand Identity Guide.key
Nightlife BRAND IDENTITY GUIDE
Manipulating Screenshots Each screenshot is clickable and available to download. Screenshots must be placed inside a mobile UI, such as a tablet or mobile device. Current functions must be accurately represented. Do not display out of date versions of the app in any way. Always follow privacy laws. Do not use someone’s name, email address, photo or logo without their permission.
Nightlife Icon Dimensions: 512x512 Do not alter dimensions, color, etc. Maintain proportions and preserve clear space. When using the Nightlife logo, always follow with a clear call to action: (Download the App, Follow us on...) Each logo is clickable and available to download.
Color Palette PRIMARY
#8F52C2
#A34FE9
SECONDARY
#1476FB
#6096F5
#C879F5
Typography Our primary typeface consists of simple helvetica fonts that work well with all web platforms like mobile and web interfaces, and print platforms like magazine or apparel.
Helvetica Neue
Helvetica Neue Ultra Light Helvetica Neue is our primary font. We use two weights, regular and ultra light. Bold text should always take priority as a larger size over regular.
Novecento Wide Bold Novecento is our secondary font, used occasionally in titles for emphasis.
Embedding Nightlife Content If you’re planning to embed Nightlife content on your website, remember to:
•
To embed Nightlife content on your website, copy and paste the embed code provided on the website from a Nightlife post into your site’s HTML.
•
Follow the API Terms of Use and applicable laws when using content owned by other people. Never modify posts, blur usernames, alter a user’s identity, crop screenshots or make other changes.
Use Instagram for Marketing •
Use only the resources provided on the Nightlife website and nowhere else. Avoid any other names, applications, etc. that can be confused with Nightlife.
•
Don’t use the Nightlife brand in a way that implies partnership or endorsement. This includes combining any part of the Nightlife brand with a company name, as well as making Nightlife the most prominent feature of your design.
Talking About Nightlife •
When talking about Nightlife, make sure to always capitalize the word and never abbreviate or modify the word. Remember to display the word Nightlife in Helvetica Neue Ultra Light, to replicate the Nightlife word associated with the logo. Never use the logo to replace the word in a sentence.
•
This should be somewhat cohesive across all platforms. Ambassadors and Reps. have the freedom to use their own humor, while following our guidelines.
Legal These guidelines are designed to help you use our brand and assets, including our logo, content, and trademarks, without having to negotiate an agreement with us for each use. You must ensure that you adhere to these guidelines. We may modify these guidelines at any time and you should check this webpage regularly for updates to ensure that your use conforms to our current guidelines. To make use of our brand and assets in a manner not covered by these guidelines, please contact us. Your use of our brand and assets does not constitute a transfer of any rights from us to you—our brand and assets remain our property. You may not use our brand or assets on merchandise. If you have any questions about these guidelines, please contact us.
Top Questions Why does Nightlife need rules about how to use its brand assets? What does Nightlife do if people misuse its brand assets? Can I use Nightlife on my product or merchandise, like clothing and accessories? Do I need to request permission for each use of the Nightlife brand assets? Can I combine Nightlife brand assets with new terms or artwork to create my own marks and logos, or modify the color or design to fit with the style of my website or packaging? Can I use Nightlife assets in my book, play, film, etc? Can I use Nightlife logos and images I found elsewhere on the web? Can I use Nightlife in my domain name or online username?
Manipulating Screenshots Each screenshot is clickable and available to download. Screenshots must be placed inside a mobile UI, such as a tablet or mobile device. Current functions must be accurately represented. Do not display out of date versions of the app in any way. Always follow privacy laws. Do not use someone’s name, email address, photo or logo without their permission.
Nightlife Icon Dimensions: 512x512 Do not alter dimensions, color, etc. Maintain proportions and preserve clear space. When using the Nightlife logo, always follow with a clear call to action: (Download the App, Follow us on...) Each logo is clickable and available to download.
Color Palette PRIMARY
#8F52C2
#A34FE9
SECONDARY
#1476FB
#6096F5
#C879F5
Typography Our primary typeface consists of simple helvetica fonts that work well with all web platforms like mobile and web interfaces, and print platforms like magazine or apparel.
Helvetica Neue
Helvetica Neue Ultra Light Helvetica Neue is our primary font. We use two weights, regular and ultra light. Bold text should always take priority as a larger size over regular.
Novecento Wide Bold Novecento is our secondary font, used occasionally in titles for emphasis.
Embedding Nightlife Content If you’re planning to embed Nightlife content on your website, remember to:
•
To embed Nightlife content on your website, copy and paste the embed code provided on the website from a Nightlife post into your site’s HTML.
•
Follow the API Terms of Use and applicable laws when using content owned by other people. Never modify posts, blur usernames, alter a user’s identity, crop screenshots or make other changes.
Use Instagram for Marketing •
Use only the resources provided on the Nightlife website and nowhere else. Avoid any other names, applications, etc. that can be confused with Nightlife.
•
Don’t use the Nightlife brand in a way that implies partnership or endorsement. This includes combining any part of the Nightlife brand with a company name, as well as making Nightlife the most prominent feature of your design.
Talking About Nightlife •
When talking about Nightlife, make sure to always capitalize the word and never abbreviate or modify the word. Remember to display the word Nightlife in Helvetica Neue Ultra Light, to replicate the Nightlife word associated with the logo. Never use the logo to replace the word in a sentence.
•
This should be somewhat cohesive across all platforms. Ambassadors and Reps. have the freedom to use their own humor, while following our guidelines.
Legal These guidelines are designed to help you use our brand and assets, including our logo, content, and trademarks, without having to negotiate an agreement with us for each use. You must ensure that you adhere to these guidelines. We may modify these guidelines at any time and you should check this webpage regularly for updates to ensure that your use conforms to our current guidelines. To make use of our brand and assets in a manner not covered by these guidelines, please contact us. Your use of our brand and assets does not constitute a transfer of any rights from us to you—our brand and assets remain our property. You may not use our brand or assets on merchandise. If you have any questions about these guidelines, please contact us.
Top Questions Why does Nightlife need rules about how to use its brand assets? What does Nightlife do if people misuse its brand assets? Can I use Nightlife on my product or merchandise, like clothing and accessories? Do I need to request permission for each use of the Nightlife brand assets? Can I combine Nightlife brand assets with new terms or artwork to create my own marks and logos, or modify the color or design to fit with the style of my website or packaging? Can I use Nightlife assets in my book, play, film, etc? Can I use Nightlife logos and images I found elsewhere on the web? Can I use Nightlife in my domain name or online username?
