Branding Snapshot 2016
CORRECT USAGES - TERMINOLOGY
TYPOGRAPHY
Myriad Pro
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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abcdefghijklmnopqrstuvwxyz
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>> Common name - full: Orange Lutheran High School >> Common name - shortened: Orange Lutheran
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>> Common abbreviation (please note capital “O” and “L”, lowercase “u”: OLu >> Common acronym: OLHS
ACADEMIC/INSTITUTIONAL MARKS (PRINT)
>> Motto 1: We Are OLu
IDENTITY COLOR PALETTE
>> Motto 2: Lancers For Life >> Motto 3: LancerTRUE >> Formal name (used on legal documents): Lutheran High School Association of Orange County
GENERAL INFORMATION >> Orange Lutheran Red
>> PMS 704 C
>> Operation: Recognized service organization of the Lutheran Church-Missouri Synod (LCMS) >> Accreditation: Western Association of Schools and Colleges
>> White
>> PMS White
>> Vegas Gold
>> PMS 4525 C
National Lutheran School Accreditation (NLSA) >> Mission: To help students internalize the Gospel message of salvation in Christ Jesus. >> Tagline: Strengthened By Faith, Prepared For Life. Inspired. Challenged. Strengthened. Prepared.
PRIDE/SPIRIT MARKS (APPAREL)
PRIDE/SPIRIT MARKS + PROGRAM (APPAREL)
>> Core Values: Biblical Truth | Integrity | Innovation | Excellence | Relationships >> Location: 2222 N. Santiago Blvd. | Orange | CA | 92867 >> Mascot: Lancers >> Mascot Name: Ollie >> School Colors: Red (primary) , White (secondary), Vegas Gold (secondary) >> Established: 1973 >> League: Trinity
>> THE ICONIC “L”
>> THE LANCER SHIELD
>> Website: www.lhsoc.org >> Micro sites: www.lhsoc.org/missions | www.lhsoc.org/arts | www.lhsoc.org/athletics >> Social Media: facebook.com/WeAreOLu, @WeAreOLu >> Hashtags: #WeAreOLu | #LancersForLife | #LancerTRUE | #OLuSmarts PRIDE/SPIRIT MARKS (APPAREL) - CROSS, SCRIPTS, TERTIARY , ACRONYM
PRIDE/SPIRIT NUMBERS
PRIDE/SPIRIT MOTTOS, PROGRAM (APPAREL)
>> The Advancement Office is responsible for maintaining the school’s identity system, and is available to OLLIE
respond to inquiries regarding its use. Please direct inquiries to: [email protected] | (714) 282-4670 | Kylee Kreutziger | Marketing Coordinator
SECOND EDITION | APRIL 2016
Adobe Caslon Pro
TYPOGRAPHY
Myriad Pro
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
|
|
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
|
|
123456789
>> Common name - full: Orange Lutheran High School >> Common name - shortened: Orange Lutheran
123456789
>> Common abbreviation (please note capital “O” and “L”, lowercase “u”: OLu >> Common acronym: OLHS
ACADEMIC/INSTITUTIONAL MARKS (PRINT)
>> Motto 1: We Are OLu
IDENTITY COLOR PALETTE
>> Motto 2: Lancers For Life >> Motto 3: LancerTRUE >> Formal name (used on legal documents): Lutheran High School Association of Orange County
GENERAL INFORMATION >> Orange Lutheran Red
>> PMS 704 C
>> Operation: Recognized service organization of the Lutheran Church-Missouri Synod (LCMS) >> Accreditation: Western Association of Schools and Colleges
>> White
>> PMS White
>> Vegas Gold
>> PMS 4525 C
National Lutheran School Accreditation (NLSA) >> Mission: To help students internalize the Gospel message of salvation in Christ Jesus. >> Tagline: Strengthened By Faith, Prepared For Life. Inspired. Challenged. Strengthened. Prepared.
PRIDE/SPIRIT MARKS (APPAREL)
PRIDE/SPIRIT MARKS + PROGRAM (APPAREL)
>> Core Values: Biblical Truth | Integrity | Innovation | Excellence | Relationships >> Location: 2222 N. Santiago Blvd. | Orange | CA | 92867 >> Mascot: Lancers >> Mascot Name: Ollie >> School Colors: Red (primary) , White (secondary), Vegas Gold (secondary) >> Established: 1973 >> League: Trinity
>> THE ICONIC “L”
>> THE LANCER SHIELD
>> Website: www.lhsoc.org >> Micro sites: www.lhsoc.org/missions | www.lhsoc.org/arts | www.lhsoc.org/athletics >> Social Media: facebook.com/WeAreOLu, @WeAreOLu >> Hashtags: #WeAreOLu | #LancersForLife | #LancerTRUE | #OLuSmarts PRIDE/SPIRIT MARKS (APPAREL) - CROSS, SCRIPTS, TERTIARY , ACRONYM
PRIDE/SPIRIT NUMBERS
PRIDE/SPIRIT MOTTOS, PROGRAM (APPAREL)
>> The Advancement Office is responsible for maintaining the school’s identity system, and is available to OLLIE
respond to inquiries regarding its use. Please direct inquiries to: [email protected] | (714) 282-4670 | Kylee Kreutziger | Marketing Coordinator
SECOND EDITION | APRIL 2016
Adobe Caslon Pro
