Branding Standards
Branding Standards
SKW is a Clothing Division based in Chicago, IL. At SKW world domination we care for the environment while creating awesome looking and comfortable clothes out of recycled materials processed and assembled by American workers in the United States. Presented below are brief descriptions of the processes involved in the production of recycled polyester: To Make Recycled Polyester: Collect bottle + compact bottles + transport bottles (Boat, Rail, & Truck) At the polyester refinement factory: Crush, melt & shred into polyester fibres at the yarn factory. Pack the polyester fibres into bales + divide into smaller rolls + wind rolls + comb rolls + spin the combed poly into yarn + knit the poly yarn with other yarns into fabric = finished fabric.
Our Brand
Logo SWD Logo is composed by the initials our brand inside a banner representing our domination statement. The crown reinstates our domination and is placed on top of out name symbolizing we are kings of our own estate. The four diamonds represent the four seasons and our for clothing lines respectively.
LOGO
Skull World Domination
LOGO LMTS LOGO
The logo has different variations but always respecting the main elements. In the company documents the logo will be defragmented and the same elements will be part of the documents in varied ways.
LOGO
VARIATIONS
News Gothic MT • • • • • • •
Subfamily: Regular Designer: Morris Fuller Benton Foundry: Adobe Added by: azfonts Year: 1993 Font family: News Gothic MT Font license: Affiliated
Available formats • Weight:127 • Glyphs:252 • Size:25 Kb • Creation date:02 Dec 2008
Typography
Architecture/Grid Letterheads are to be framed with … margins and two black tabs. Top tab measuring … place… and middle tab for titles and page numbers sizes… In booklet framing is different
Architecture/Grid
The color palette is based in processed colors using the CMYK color mode. The logo is composed by black, white, a light blue sky to outline the details in the skull and outline of the SWD initials. The diamonds are lime green (C=25 M=0 Y=100 K=0 1), burgundy (C=30 M=100 Y=40 K=0 1), purple (C=80 M=80 Y=0 K=0 1), and light blue sky (C=80 M=80 Y=0 K=0 1). These colors are used in all documentation with the addition of grey (C=0 M=0 Y=0 K=22 1) for background of the copy
R=128 G=129 B=132
C=80 M=80 Y=0 K=0 1
R=243 G=234 B=54
C=30 M=100 Y=40 K=0 1
C=80 M=80 Y=0 K=0 1
C=25 M=0 Y=100 K=0 1
Colors
MIS-USAGE
Mis-usage
Store
Ads
Ads
Clothing
October 14th 2012 [email protected]
(773) 951-8749
Brand
SKW is a Clothing Division based in Chicago, IL. At SKW world domination we care for the environment while creating awesome looking and comfortable clothes out of recycled materials processed and assembled by American workers in the United States. Presented below are brief descriptions of the processes involved in the production of recycled polyester: To Make Recycled Polyester: Collect bottle + compact bottles + transport bottles (Boat, Rail, & Truck) At the polyester refinement factory: Crush, melt & shred into polyester fibres at the yarn factory. Pack the polyester fibres into bales + divide into smaller rolls + wind rolls + comb rolls + spin the combed poly into yarn + knit the poly yarn with other yarns into fabric = finished fabric.
600 W. Chicago Ave. Chicago, IL 60625
Letter Head
Creative Director
Rogelio Gamez
Businness Cards
773-951-8749
600 W. Chicago Ave. Chicago, IL 60625
SWD/FACEBOOK.COM
SWD@TWITTER
SKW is a Clothing Division based in Chicago, IL. At SKW world domination we care for the environment while creating awesome looking and comfortable clothes out of recycled materials processed and assembled by American workers in the United States. Presented below are brief descriptions of the processes involved in the production of recycled polyester: To Make Recycled Polyester: Collect bottle + compact bottles + transport bottles (Boat, Rail, & Truck) At the polyester refinement factory: Crush, melt & shred into polyester fibres at the yarn factory. Pack the polyester fibres into bales + divide into smaller rolls + wind rolls + comb rolls + spin the combed poly into yarn + knit the poly yarn with other yarns into fabric = finished fabric.
Our Brand
Logo SWD Logo is composed by the initials our brand inside a banner representing our domination statement. The crown reinstates our domination and is placed on top of out name symbolizing we are kings of our own estate. The four diamonds represent the four seasons and our for clothing lines respectively.
LOGO
Skull World Domination
LOGO LMTS LOGO
The logo has different variations but always respecting the main elements. In the company documents the logo will be defragmented and the same elements will be part of the documents in varied ways.
LOGO
VARIATIONS
News Gothic MT • • • • • • •
Subfamily: Regular Designer: Morris Fuller Benton Foundry: Adobe Added by: azfonts Year: 1993 Font family: News Gothic MT Font license: Affiliated
Available formats • Weight:127 • Glyphs:252 • Size:25 Kb • Creation date:02 Dec 2008
Typography
Architecture/Grid Letterheads are to be framed with … margins and two black tabs. Top tab measuring … place… and middle tab for titles and page numbers sizes… In booklet framing is different
Architecture/Grid
The color palette is based in processed colors using the CMYK color mode. The logo is composed by black, white, a light blue sky to outline the details in the skull and outline of the SWD initials. The diamonds are lime green (C=25 M=0 Y=100 K=0 1), burgundy (C=30 M=100 Y=40 K=0 1), purple (C=80 M=80 Y=0 K=0 1), and light blue sky (C=80 M=80 Y=0 K=0 1). These colors are used in all documentation with the addition of grey (C=0 M=0 Y=0 K=22 1) for background of the copy
R=128 G=129 B=132
C=80 M=80 Y=0 K=0 1
R=243 G=234 B=54
C=30 M=100 Y=40 K=0 1
C=80 M=80 Y=0 K=0 1
C=25 M=0 Y=100 K=0 1
Colors
MIS-USAGE
Mis-usage
Store
Ads
Ads
Clothing
October 14th 2012 [email protected]
(773) 951-8749
Brand
SKW is a Clothing Division based in Chicago, IL. At SKW world domination we care for the environment while creating awesome looking and comfortable clothes out of recycled materials processed and assembled by American workers in the United States. Presented below are brief descriptions of the processes involved in the production of recycled polyester: To Make Recycled Polyester: Collect bottle + compact bottles + transport bottles (Boat, Rail, & Truck) At the polyester refinement factory: Crush, melt & shred into polyester fibres at the yarn factory. Pack the polyester fibres into bales + divide into smaller rolls + wind rolls + comb rolls + spin the combed poly into yarn + knit the poly yarn with other yarns into fabric = finished fabric.
600 W. Chicago Ave. Chicago, IL 60625
Letter Head
Creative Director
Rogelio Gamez
Businness Cards
773-951-8749
600 W. Chicago Ave. Chicago, IL 60625
SWD/FACEBOOK.COM
SWD@TWITTER
