Brief for Logo Design copy
COMPANY INFO What is the full company name / Please also provide any working abbreviations : Full Name: Aether Industries Limited Abbreviation: Aether (maybe best as part of a logo) Abbreviation: Aether Industries Do you have a tag-line that you would like integrated into the logo : “Elementally Innovative...” or “Elementally Innovative” Does the company name have any specific meaning, and how was the name selected : We are a chemical manufacturing company. All chemicals are made of elements (e.g. iron, copper, carbon, oxygen, nitrogen, hydrogen, etc.) The word Aether derives from early Greek (and Indian) mythology. It was believed that the earth consisted of four elements: fire, water, wind, earth. And the rest of the universe was composed of a single other element: Aether. Thus, Aether is the universal element. Aether, according to mythology, is the fifth element or the universal element which is beyond the material world. Thus, the name Aether for our chemical manufacturing company is meant to: (1) literally: bring out analogy between Aether as element and our products which are chemicals constructed of elements, and (2) philosophically: signify that our work comprises not only of the four elements on earth (wind, fire, water, earth) but also embodies the universal element (Aether). Thus, our work embodies, embraces, and brings the best out of all five elements in this world What main product / service is the company or individual offering or promoting : We are a chemical manufacturing company. We employ cutting edge chemistries and technologies to make specialty and fine chemicals which find applications in the pharmaceutical, agrochemical, electronic material, material science, etc. sector. What are the core missions and ideals of the company : OUR VISION: We want to carve a niche in the world of chemicals with an "out-of-the-box" approach in chemistry, technology, and systems which will bring quantum and sustainable growth for us, our team members, and stakeholders.
LOGO USE INFO What is the overall goal for the logo / What does the mark most need to communicate to your audience: We want the logo to embrace the concept of all five elements, with Aether being the universal element, which make up this world. We want to portray that we are a perfectly well rounded company catering to all segments of the industry. Just as the five elements make up the entirety of this world, we make up the entirety of any work that we do. When our customers come to us for making a chemical - they don’t have to worry about anything. Where will the logo be used most: Business cards, letter pads, website, product brochures, material packing, magazines, company presentations, company marketing - basically anywhere the company’s name will be used How do you currently market your company : ( TV, Online SEO, Mailers, Word of Mouth, etc ) This is a new company. However, we plan to market our company by multiple ways: expositions, conferences, technical magazines, word of mouth, advertisements in trade and journal magazines, presentations at customer sites, internet website, etc. _ INTENDED AUDIENCE / INTENDED COMPETITOR INFO Who is your target audience / demographic : (Age, income level, gender, marital status, education level, geographic location, or any applicable characteristics) National and/or multinational chemicals companies of the world How do you want your audience to view you / Who does the client expect you to be : (Perceived company size, age of the company, attitude of the company) We expect ourselves to be a serious competitor to the leading chemical companies of the world. Perceived company size - 1 billion USD Perceived age - 10 years, Perceived attitude - Ambitious, Dynamic, Smart, Innovative, Fast Paced What do you feel sets the company apart from competitors / What is it's niché in the marketplace : Our “out-of-the-box” approach towards doing business Our innovative approach Our competency in world class chemistries and technologies Who are the main competitors / Who does the company want to compete with : BASF, Bayer Cropscience, Syngenta, Lonza, Reliance Industries Ltd. _
COLOR AND TYPOGRAPHY INFO Is there a current company color scheme / What possible color schemes would best speak to the intended audience : We think solid colors would do well. It might be best to use color schemes which depict the concept of all five elements with Aether as the universal element. Water - blue (any color which represents water) Fire - red or orange (any color which represents fire) Earth - green (any green shade which represents earth) Air - grey or blue-ish (any color which can represent air) Black and white could also be used (common colors, maybe to signify Aether) What design style or visual style(s) would best speak to the intended audience : Elegant, classy, abstract, simple. What fonts or general typographic styles do you think would best speak to the intended audience: Elegant, classy, abstract, simple. IMAGE MARK INFO Logos are made up typically of an image mark and a word mark. Image marks are the graphic element of a logo. The word mark is the text-based element of the logo. If an image mark is required or requested, what possible subject matter or broad concepts could be the focus of the image mark: This is a crucial step, in which the design team will defer to you as the expert in your field to let us know what subject(s) best represent your company. The design team will use this information to brainstorm and conceptualize the best possible directions to explore within these parameters to most effectively use their design time and come to a successful mark that is appropriate for the company and speaks to the intended audience. For example: Apple's logo is a modern, simplified apple. Nike's logo is a "swoosh" which implies motion and speaks to their athletic audience. The graphical part of the logo can try and capture the four elements of the earth (fire, water, air, earth). and we need in some graphical way to highlight the 5th element which is “aether”. This is one idea. We are open to other ideas. However it is important that logo be simple and classy. We think an abstract logo might be the best idea - but we are open to suggestions.
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STYLE INFO What are three logos that you like and think maybe good references for the design team / Briefly state why each mark was chosen:
Logo Name
Logo Design
Why?
Electra Cycle
This logo clearly shows what company is doing, and the green color puts forth the environment friendly aspect of the business.
Coffee
There is a very creative aspect in this logo, they have used the stains of the coffee to make the logo. It also says what the company does.
Coco
The logo and the brand is done in such a way that it shows what the company is doing, and the logo concept has retained the originality of the logo and the original colors.
Antiparticle
The logo shows “a” as the starting character of the company being made out of the particles, and the blue displays the antiparticle which is there in the logo.
What do these brands display that you would like applied to this logo: 1. Creativity 2. Tells the story behind the logo and what company does.
Please reference three logos that are unsuccessful and why they would be inappropriate for this logo:
Logo Name
Logo Design
Why?
Genesis
The word genesis means origin or mode of formation of something, which is not clearly shown in this logo, the meaning of the name is not captured.
Optima
What this logo means and what does this company do is not clear by this logo and it is not creative.
Peaceful Healings
The company name and the logo do not match.
What do these brands display that you would not like applied to this logo: These logos do not make sense, nor do they tell the story behind the logo and the name of the company. They are not creative.
LOGO USE INFO What is the overall goal for the logo / What does the mark most need to communicate to your audience: We want the logo to embrace the concept of all five elements, with Aether being the universal element, which make up this world. We want to portray that we are a perfectly well rounded company catering to all segments of the industry. Just as the five elements make up the entirety of this world, we make up the entirety of any work that we do. When our customers come to us for making a chemical - they don’t have to worry about anything. Where will the logo be used most: Business cards, letter pads, website, product brochures, material packing, magazines, company presentations, company marketing - basically anywhere the company’s name will be used How do you currently market your company : ( TV, Online SEO, Mailers, Word of Mouth, etc ) This is a new company. However, we plan to market our company by multiple ways: expositions, conferences, technical magazines, word of mouth, advertisements in trade and journal magazines, presentations at customer sites, internet website, etc. _ INTENDED AUDIENCE / INTENDED COMPETITOR INFO Who is your target audience / demographic : (Age, income level, gender, marital status, education level, geographic location, or any applicable characteristics) National and/or multinational chemicals companies of the world How do you want your audience to view you / Who does the client expect you to be : (Perceived company size, age of the company, attitude of the company) We expect ourselves to be a serious competitor to the leading chemical companies of the world. Perceived company size - 1 billion USD Perceived age - 10 years, Perceived attitude - Ambitious, Dynamic, Smart, Innovative, Fast Paced What do you feel sets the company apart from competitors / What is it's niché in the marketplace : Our “out-of-the-box” approach towards doing business Our innovative approach Our competency in world class chemistries and technologies Who are the main competitors / Who does the company want to compete with : BASF, Bayer Cropscience, Syngenta, Lonza, Reliance Industries Ltd. _
COLOR AND TYPOGRAPHY INFO Is there a current company color scheme / What possible color schemes would best speak to the intended audience : We think solid colors would do well. It might be best to use color schemes which depict the concept of all five elements with Aether as the universal element. Water - blue (any color which represents water) Fire - red or orange (any color which represents fire) Earth - green (any green shade which represents earth) Air - grey or blue-ish (any color which can represent air) Black and white could also be used (common colors, maybe to signify Aether) What design style or visual style(s) would best speak to the intended audience : Elegant, classy, abstract, simple. What fonts or general typographic styles do you think would best speak to the intended audience: Elegant, classy, abstract, simple. IMAGE MARK INFO Logos are made up typically of an image mark and a word mark. Image marks are the graphic element of a logo. The word mark is the text-based element of the logo. If an image mark is required or requested, what possible subject matter or broad concepts could be the focus of the image mark: This is a crucial step, in which the design team will defer to you as the expert in your field to let us know what subject(s) best represent your company. The design team will use this information to brainstorm and conceptualize the best possible directions to explore within these parameters to most effectively use their design time and come to a successful mark that is appropriate for the company and speaks to the intended audience. For example: Apple's logo is a modern, simplified apple. Nike's logo is a "swoosh" which implies motion and speaks to their athletic audience. The graphical part of the logo can try and capture the four elements of the earth (fire, water, air, earth). and we need in some graphical way to highlight the 5th element which is “aether”. This is one idea. We are open to other ideas. However it is important that logo be simple and classy. We think an abstract logo might be the best idea - but we are open to suggestions.
_
STYLE INFO What are three logos that you like and think maybe good references for the design team / Briefly state why each mark was chosen:
Logo Name
Logo Design
Why?
Electra Cycle
This logo clearly shows what company is doing, and the green color puts forth the environment friendly aspect of the business.
Coffee
There is a very creative aspect in this logo, they have used the stains of the coffee to make the logo. It also says what the company does.
Coco
The logo and the brand is done in such a way that it shows what the company is doing, and the logo concept has retained the originality of the logo and the original colors.
Antiparticle
The logo shows “a” as the starting character of the company being made out of the particles, and the blue displays the antiparticle which is there in the logo.
What do these brands display that you would like applied to this logo: 1. Creativity 2. Tells the story behind the logo and what company does.
Please reference three logos that are unsuccessful and why they would be inappropriate for this logo:
Logo Name
Logo Design
Why?
Genesis
The word genesis means origin or mode of formation of something, which is not clearly shown in this logo, the meaning of the name is not captured.
Optima
What this logo means and what does this company do is not clear by this logo and it is not creative.
Peaceful Healings
The company name and the logo do not match.
What do these brands display that you would not like applied to this logo: These logos do not make sense, nor do they tell the story behind the logo and the name of the company. They are not creative.
