donkeydeal.com Logo design creative brief
donkeydeal.com Logo design creative brief
Donkeydeal.com is a “deal of the day” web site (in the groupon or livingsocial model) that focuses exclusively on deals for college students in the USA, Mexico and Canada. The following will provide creative direction for the type of logo we are looking for. The logo must: a) contain a stupid / funny looking cartoon donkey (see examples of likes and dislikes within). Donkey must be gray, smiling, with good white teeth if shown. Perspective should be as if head is closest to camera (head disproportionately larger than body), looking at us. We want a funny looking, happy character of a donkey... not too cute or sinister or serious. If full body is shown, the logo text (donkeydeal.com should be on a background (i.e.: rounded rectangle, bubble, badge, saddle bag, etc.) covering part of the body of the donkey. We do NOT want a full donkey illustration with the text below it.) b) appeal to college students (not corporate). c) use the color options within.
YES
This type of perspective... looking at us and smiling
YES
We like this style of cartoon... (but no people)
NO
We DO NOT like this style of cartoon...
NO
We DO NOT like this style of cartoon
COLORS (not set on any color scheme but we like these...)
Light Blue/Orange/ Brown or Gray
Yellow/Light Blue/Dark Blue
LOGO FONTS (bold, fun, not corporate, non-serif...)
Donkeydeal.com is a “deal of the day” web site (in the groupon or livingsocial model) that focuses exclusively on deals for college students in the USA, Mexico and Canada. The following will provide creative direction for the type of logo we are looking for. The logo must: a) contain a stupid / funny looking cartoon donkey (see examples of likes and dislikes within). Donkey must be gray, smiling, with good white teeth if shown. Perspective should be as if head is closest to camera (head disproportionately larger than body), looking at us. We want a funny looking, happy character of a donkey... not too cute or sinister or serious. If full body is shown, the logo text (donkeydeal.com should be on a background (i.e.: rounded rectangle, bubble, badge, saddle bag, etc.) covering part of the body of the donkey. We do NOT want a full donkey illustration with the text below it.) b) appeal to college students (not corporate). c) use the color options within.
YES
This type of perspective... looking at us and smiling
YES
We like this style of cartoon... (but no people)
NO
We DO NOT like this style of cartoon...
NO
We DO NOT like this style of cartoon
COLORS (not set on any color scheme but we like these...)
Light Blue/Orange/ Brown or Gray
Yellow/Light Blue/Dark Blue
LOGO FONTS (bold, fun, not corporate, non-serif...)
