Building Leads
BUILDING LEADS FOR YOUR ONLINE BUSINESS Guest Resource: Percy George ________ Moderated By: Charles Kirkland
ONLINE BUSINESS Money is in the list
Build the list through buyer leads
The more leads the better
HOW TO BUILD LEADS
#1
“Get leads through Joint Venture (JV) Giveaway events”
JOINT VENTURE (JV) GIVEAWAYS EVENTS Contributors put products to be offered free to members in exchange for the e-mail address.
CO-HOSTING A JV GIVEAWAY EVENT You can get the entire list of both members and contributors
Can bring in a thousands of leads per JV Giveaway event
Could cost as low as $.04 per lead
CO-HOSTING A JV GIVEAWAY EVENT: HOW IT WORKS Contributors List
Members List
Contributors are the people with products
Members are the people who signup for the free product
As the Co-Host, you get both the contributors and members list
HOW TO BE A CO-HOST? Look for co-hosting opportunity Get a spot No need to have products Only pay the c0-hosting fees
ADDITIONAL BENEFITS FROM JOINT VENTURE GIVEAWAY EVENTS You get commissions if members upgrade
Creative techniques can bring additional income
Get e-mails of people that are already the target segment
HOW TO BUILD LEADS
#2
“Solo Ads”
SOLO ADS How to find the right one? Choose a platform with a peer-review system.
HOW TO BUILD LEADS
#3
Advertising on Product Download Pages
Product Download Advertisements Advertising on download pages targeting the same market niche.
HOW TO BUILD LEADS
#4
Mailing Subscribers
WHY SOLO ADS People still communicate through e-mail Targets people over age 30 No shortage of people willing to buy leads Peer-reviewed solo ads ensures quality e-mails Platform Example: Clickdrop Users have the ability to contact sellers before buying
Possible to start with small campaigns to test waters
Existence of review system ensures value for money
Q A
“What is the most surprising thing in building a large list in short amount of time?”
“How to manage the list and segment it.”
SEGMENTING THE LIST Extremely important to segment a list Segmented lists equals relevancy which produces better conversion
No “One-Size-Fits-All” solution across the list, even on lists under the same niche.
AWEBER VS. GETRESPONSE: TAKE-AWAY ADVICES Both are relevant: delivery rates are the same.
Aweber is easy to use for new users
Getresponse has a steep learning curve but offers more advanced features
Boils down to personal preference
STRATEGY IN WRITING E-MAILS No verbatim “cut & paste” of e-mail swipes Mix it up! Have a look at various swipe files Buy the product to personally test it to have a better idea on what to write. Leave a little mystery to build interest. No interest= No click through
TAKE AWAYS
Get people on the list as cheaply as possible
Target people that are most interested on the offer
Segment the list- make right offers to the right people
Diversify sources of traffic
Mail everyday- The day you don’t mail is the day you don’t get paid!
ONLINE BUSINESS Money is in the list
Build the list through buyer leads
The more leads the better
HOW TO BUILD LEADS
#1
“Get leads through Joint Venture (JV) Giveaway events”
JOINT VENTURE (JV) GIVEAWAYS EVENTS Contributors put products to be offered free to members in exchange for the e-mail address.
CO-HOSTING A JV GIVEAWAY EVENT You can get the entire list of both members and contributors
Can bring in a thousands of leads per JV Giveaway event
Could cost as low as $.04 per lead
CO-HOSTING A JV GIVEAWAY EVENT: HOW IT WORKS Contributors List
Members List
Contributors are the people with products
Members are the people who signup for the free product
As the Co-Host, you get both the contributors and members list
HOW TO BE A CO-HOST? Look for co-hosting opportunity Get a spot No need to have products Only pay the c0-hosting fees
ADDITIONAL BENEFITS FROM JOINT VENTURE GIVEAWAY EVENTS You get commissions if members upgrade
Creative techniques can bring additional income
Get e-mails of people that are already the target segment
HOW TO BUILD LEADS
#2
“Solo Ads”
SOLO ADS How to find the right one? Choose a platform with a peer-review system.
HOW TO BUILD LEADS
#3
Advertising on Product Download Pages
Product Download Advertisements Advertising on download pages targeting the same market niche.
HOW TO BUILD LEADS
#4
Mailing Subscribers
WHY SOLO ADS People still communicate through e-mail Targets people over age 30 No shortage of people willing to buy leads Peer-reviewed solo ads ensures quality e-mails Platform Example: Clickdrop Users have the ability to contact sellers before buying
Possible to start with small campaigns to test waters
Existence of review system ensures value for money
Q A
“What is the most surprising thing in building a large list in short amount of time?”
“How to manage the list and segment it.”
SEGMENTING THE LIST Extremely important to segment a list Segmented lists equals relevancy which produces better conversion
No “One-Size-Fits-All” solution across the list, even on lists under the same niche.
AWEBER VS. GETRESPONSE: TAKE-AWAY ADVICES Both are relevant: delivery rates are the same.
Aweber is easy to use for new users
Getresponse has a steep learning curve but offers more advanced features
Boils down to personal preference
STRATEGY IN WRITING E-MAILS No verbatim “cut & paste” of e-mail swipes Mix it up! Have a look at various swipe files Buy the product to personally test it to have a better idea on what to write. Leave a little mystery to build interest. No interest= No click through
TAKE AWAYS
Get people on the list as cheaply as possible
Target people that are most interested on the offer
Segment the list- make right offers to the right people
Diversify sources of traffic
Mail everyday- The day you don’t mail is the day you don’t get paid!
